Chapter 127

Matsushita Yukiko left with a word, but when baozixuan heard that Matsushita's representative announced the price of the Walkman, he understood what Matsushita Yukiko meant.

In order to seize the Walkman market this time, Panasonic has launched a total of four walkmans. Both the sense of design, fashion and functionality are very good. The most important thing is that the price is very close to the people. The market price is set at $88, $98, $108 and $118.

Even the most expensive model is $31 cheaper than the black cloud Walkman, and Panasonic is also a famous brand. Baozixuan knew that the era of huge profits for the walkman was about to pass. Panasonic suddenly pulled the price so low, so Sony must take the move, and Philips will certainly follow.

If the Walkman prices of these three companies are very cheap, then the black cloud Walkman will not be able to buy at a high price. Panasonic fortunately helped the old boy. He was too cruel this time. He knew that the profits of the Walkman accounted for a large proportion of the revenue of heiyun group. If he failed to sell the black cloud Walkman this time, it would be equivalent to breaking the arm of heiyun.

The Walkman is a dispensable product in Panasonic. It is just an ordinary product exchanged with outdated patents. In order to prevent heiyun from making this money, Panasonic can be said to kill the enemy 1000 and lose 1200.

However, as a wealthy Panasonic, it is a very cost-effective thing to effectively control the development of black cloud. It's completely correct in strategy, but the reason why Matsushita Yukiko left was that he could have dealt with the black cloud in a hurry. I didn't expect that junhei Yokai, a traitor, developed such an excellent game console for heiyun. Looking at this situation, the sales volume will not be small, and now only heiyun is producing this small game console on the market. It will be an exclusive business for a long time in the future. Panasonic's plan had failed from the beginning.

Not far from baozixuan, Akio Morita is depressed. Seeing black cloud, he can boost production capacity with a game console. Panasonic still sets the price of Walkman so cheap, which is a disgrace to RB enterprises.

Black cloud Walkman is still in short supply in the market. You set this price. Didn't you tell consumers that the quality of Rb enterprise can't compare with that of Xiangjiang enterprise!

This is smashing the brands of all RB enterprises. What exactly does Matsushita Yukiko, an old fox, want to do? A smart man like him shouldn't make such a mistake! The more Akio Morita thought about it, the more he couldn't figure it out.

However, Panasonic's cheap Walkman will have an impact on Sony. This time Sony has launched five walkmans. It is divided into five price levels, and the maximum price is $199 a set.

In Morita's opinion, Sony is the most attractive brand in music in this era. With Sony Music, it is worth customers to spend $50 more to buy. But now that Panasonic sets the price so cheap, what about Sony's publicity? After all, all advertisements have been shot.

Panasonic's price reduction is secret, and only a few executives know it internally. And advertising is also secretly shot, so they also organized a fake photography team to confuse their opponents. Originally intended to mislead the black cloud home appliance department, but now it seems that the black cloud home appliance department has no impact. The whole group now has a new product that can change the situation.

Originally, heiyun group could not find any information in Rb, but with the installation of small CNC machine tools in Rb major enterprises. Many black cloud engineers also came to RB. As Panasonic, which buys more machine tools, the number of black cloud engineers is more than 20.

Panasonic thought that black cloud engineers could pass on the fake price of the Walkman to the headquarters, so Panasonic's sudden announcement of the real price would surprise black cloud, and it was very difficult to adjust.

The black cloud engineer did pass the price to baozixuan, but in his opinion, it's OK to produce two cheaper Walkman models. The black cloud Walkman style is definitely a classic among the classics. Moreover, the focus of this publicity is not the Walkman, so I didn't pay attention to it.

As a sworn enemy, Sony is very concerned about Panasonic's every move. After seeing that Panasonic's price is almost the same as its own price. Akio Morida did not take it to heart. He believed that the two enterprises were similar in terms of brand and the price was acceptable. Moreover, Sony is stronger than Panasonic in music, and it is acceptable to have a higher price than Panasonic.

I didn't expect Panasonic to play such a hand directly at the critical moment. If it is publicized and listed as planned, Sony Walkman, which is twice as expensive as Panasonic, can still be bought.

In fact, Panasonic didn't want to make much money on the Walkman this time. Its purpose is to suppress the heiyun household appliance department. Panasonic Yukiko wants to strangle this young enterprise that can threaten RB enterprise and Panasonic company in the cradle in the future.

We know that heiyun is expanding its plant in Xiangjiang. If there is no capacity filling, the loss will be very serious. Game profits alone can not support such a large project. Without production, those factories are at most a decoration. In this way, the whole production and manufacturing department of black cloud will have problems, and then intercept all the expansion roads of black cloud. Let black cloud return to the state that it can only develop and produce game arcades.

Panasonic's plan can be said to be very vicious and particularly aggressive. If baozixuan does not vigorously develop Gameboy and notebook computers, Panasonic's plan may succeed.

Panasonic's overall plan is not to let heiyun go bankrupt, which is very unrealistic. Just let the black cloud group lose the ability to enter the field of household appliances, and let the black cloud factory have no products to produce.

Fortunately, recently, heiyun group has developed two excellent products, especially the Gameboy handheld game console, which will certainly sell well. Otherwise, baozixuan can only watch the huge factory in Xiangjiang and cry.

However, it has little impact on black cloud, but it has a great impact on Sony, which has always regarded music products as the first in the world. If you follow Panasonic's price reduction, you will reduce your brand positioning. If you don't reduce the price, you can think of the sales volume of Walkman with your toes.

Sony's new product launch was the last in the afternoon. At this time, several Sony giants held an emergency meeting in the exhibition negotiation room.

Akio Morida said: "Panasonic has broken the business rules and started dumping walkman. It was originally aimed at black cloud. Unexpectedly, black cloud developed such an excellent new product this time, so the Walkman's internal status for black cloud will certainly decline. No matter what we do, we can easily resolve Panasonic's moves, but it's very passive for us. Now we must first find a solution, not hold the market department accountable. "

After knowing the price of Panasonic Walkman, Sony's marketing department formulated a price and expected sales of Sony Walkman. Sony's production capacity has been leaning towards the Walkman recently.

Just now, Akio Morita heard that some executives wanted to take advantage of the problem to deal with the market department. When did they fight with each other. In fact, this is normal in large enterprises. There are contradictions between factions, but now is the time to solve Sony's dilemma, not to suppress different factions.

He can only point so far. Many executives represent different directors; Sometimes Akio Morita has to compromise.

Akio Morita knows it's no use relying on these people. He still has to make the final decision by himself. If something goes wrong, we have to bear it ourselves, and the discussion can not produce a result.

After understanding, he said, "since you don't have any good ideas, do as I say. Yokoyama Jun, you will make a new product recommendation statement on behalf of the company later. This time, our five walkmans. The highest price remains unchanged at $199. Black cloud group limited edition, but buy 3999 U.S. dollars a unit, proving that low prices have never been the first choice for high-end customers. "

"As for the remaining models, they are only $1 more expensive than Panasonic according to the original proportion, that is, $89, $99, $109 and $119."

Toshio Yokoyama, manager of Sony's R & D department, returned: "OK, Mr. President, but many of our commercials will be postponed."

Akio Morida: "it's all right. Now contact the advertising shooting team to re dub and edit. No company in the world can match Sony. "

Akio Morita is indeed an enterprise leader who responds very quickly. Otherwise, he would really benefit from Panasonic. However, for Panasonic's disregard of business rules to suppress its opponents and make Sony also passive, Akio Morita wants to find an opportunity to give Panasonic the same.