Chapter 565

Wu Tao also did not expect that he accidentally opened Shi qianmei's chatterbox.

It's like opening Pandora's box. Suddenly I can't hold it.

To be honest, making clothes is not a promising industry in the eyes of Wu Tao.

However, after listening to Shi qianmei's endless and meaningful remarks, he found that the housewife cousin who had been ignored before really had some dry goods in her stomach.

Recalling Shi qianmei's daily dress up, it always gives people a feeling of elegance and harmony.

It seems that this is also a talent.

However, the clothing industry is not easy to do on the mainland. In the previous life, the garment industry developed in the mainland for so many years has always regarded the processing of foreign brands as the mainstream business.

The clothing of our own brand, especially in the formal dress field, has always been those old brands, with few new achievements.

So Wu Tao couldn't help asking, "this idea is not bad, but what is your market entry point? Cousin, with all due respect, the volume of China's market is very large and its potential in the future is not small, but if we can't find a suitable entry point, we will still draw water with a bamboo basket... "

At the beginning of the birth of any idea, it is mostly thin.

So Shi qianmei's tone became more and more discouraged. "I want to create a new Taiwan funded brand, focusing on ladies' clothing and surrounding collocation."

Wu Tao was going to listen, so Shi qianmei's sudden stop surprised him.

Looking back, it suddenly came that he habitually imposed his expectations on Shi qianmei.

In fact, it's good for her to say such a sentence with two highlights and key elements.

Moreover, the self-confidence of newcomers needs to be protected most, which must not be attacked.

So Wu Tao thought a little, then put down the dishes and chopsticks and said, "cousin, you have summed up this sentence well. At least you have identified two elements."

"... first, Taiwan funded brands are established as Taiwan businessmen. People in the mainland have just carried out reform and opening up, and they still have some inertia about worshiping foreign countries and fawning on foreign countries. For example, Jinlilai, who makes formal clothes in Xiangjiang, lives very well in the mainland. Especially when Hong Kong films were popular a few years ago, it was simply the only choice for high-end business people. Many people wear a Jinlilai belt and want to wear it on their coat! "

Shi qianmei immediately smiled. This was an exaggeration, but it was rough.

”... second, you plan to face the women's market, which is also very accurate. In the future, with the in-depth development and improvement of the mainland market, the potential of the female consumer market is definitely much greater than that of the male consumer market. "

Shi qianmei was immediately encouraged, so it was easier to accept the revised opinions.

Wu Tao then said, "but cousin, you are biased in the positioning of ladies' clothes. Unlike Baodao, China is not yet a developed country. We are still working for the four modernizations and a well-off society. "

"... the ideology of most consumers in the market has not evolved to the level of a lady. In other words, the positioning of ladies' clothing is only a small part of the market. Of course, I don't deny that it may be a high-end segment, but the small audience determines that it will be much more difficult. "

Rao Shi qianmei was prepared. At the moment, when Wu Tao said this, he was also a little discouraged.

It's not how much she was hit, but Wu Tao's words were justified and more mature and grounded than the ideas in her mind.

I have to be convinced.

Wu Tao looked at this reaction and didn't sell off at the moment. He simply hit the railway while it was hot: "so lady clothes can't be done. Cousin, you can still do it. But this direction is not aimed at the market, but at brand recognition. "

As soon as Shi qianmei heard this, he immediately puzzled, "cousin, if there is no market, I'm afraid the factory will be unsustainable and it's difficult to live."

"Listen to me first," Wu Tao said calmly, "brand recognition, in short, is zhuangbility. At that time, take a walk at the Italian and French clothing exhibitions and come back with an award. You're forced to rise slowly! Market acceptance naturally rises. "

"So how to target the market?" Shi qianmei can't wait to ask.

"This is also simple," Wu Tao raised two fingers and said, "there are two market positioning, one is winter down jacket. Now this thing is still a rare product in the mainland. The price is very expensive and not grounded enough, which means that there are still many opportunities in the market. If you think about the whole of China, more than half of the population has to go through the cold winter season. If everyone has a down jacket, then the market volume can be imagined. "

"... second, women's clothes are popular. They will grow up soon after 80. Their aesthetic outlook is certainly different from that of the old generation. But this doesn't mean how mature their aesthetics is, but they certainly won't buy dacron and bell bottomed pants. So the market demand here needs you to develop it. "

Wu Tao's mention of these two points is not aimless. In fact, they are extracted from the experience of previous lives.

Just say how crazy domestic brands sell down jackets. Bosideng brands almost rely on down jackets.

As for popular women's clothing, the likes of Benny road and JeansWest loved by the post-80s actually have no technical content, but they have precisely touched the taste of the new generation after the 80s, so they have been popular for more than a decade.

If Shi qianmei can do these two businesses, the Shi family will make a comeback soon.

After talking freely, Shi qianmei was enlightened and inspired frequently.

Even so, she still didn't forget that Wu Tao's breakfast was cold and hurried to heat porridge for him first.

Instead of Shi Qianxue, he had already got into his study to work alone. Where would he care whether Wu Tao was full or not.

No wonder so many men like young women, which is intimate.

After breakfast, Wu Tao also led Shi Ziheng out of the door. As soon as he came downstairs, he ran into a sneaky figure.

Looking back, "Why are you here?"

Ding Tiantian tore off the tightly wrapped scarf and sunglasses. Her pretty face couldn't help being crimson. The person asked couldn't speak.

Shi Ziheng, a little fat man, was stunned. "Sister, you are so beautiful. Can you play with us?"

A word helped Ding Tiantian solve the siege.

Ding Tiantian also reported that Li Di picked up the little fat man for a moment of intimacy, which made Wu Taogan stare.

The little fat man went straight to Ding Tiantian's bulging chest, and sometimes he couldn't help showing a little intoxicated pride.

It is really gnashing teeth, but also some helpless.

The little boy is too brave. He has to find a chance to cut it well!