Chapter 1385

There was no suspense about this meal.

From the 3G network throughout the province, Cheng Li has the power to take out some secondary projects in secondary areas as pilot projects for localization, and because it is a secondary area, there is not much risk.

So after the matter was settled, the host and the guest enjoyed it.

Because he still had work in the afternoon, Cheng Li wisely didn't linger too long, so he said goodbye.

It happened that Wu Tao and old Comrade Ren sent vice president Cheng to the car, and immediately they got on Rolls Royce together.

When the team drove to Yuanqi technology, Lao Ren had no objection, but took advantage of this valuable opportunity to talk to Wu Tao about the current situation of the company.

It should be said that Huawei has successfully overcome the difficulties since it introduced Tianqi investment.

In addition, the successful completion of the company cooperating with 3Com in Xihang has made Huawei's popularity unique.

However, it is undeniable that the competitive pressure from Cisco has not disappeared, and even has a faint trend of becoming larger.

This is the time to truly witness his strength. No wonder Lao Ren is worried about gain and loss.

In this regard, Wu Tao always smiled and said nothing.

After all, this old guy who made Huawei so high in his previous life, Wu Tao would not go to the pole and collide with him with his own experience.

Wu Tao still doesn't have the problem of being a teacher.

In this way, we talked all the way to Ningjiang development zone. The team directly turned into the basement of Yuanqi technology and stopped steadily.

Facing the open door, Wu Tao happily invited, "come with me to the president's office and let's talk?"

Old Ren smiled and waved, "that's OK, Mr. Wu. As long as you allow me to visit your R & D department, I'll be satisfied. "

Wu Tao didn't insist, "well, I'll call someone for you."

Soon, Lao Ren's reception was handed over to Xiao Zixia.

Back to the president's office, Lengning came with the design of lotus's new machine as soon as he picked up delicious coffee.

This was a surprise to Wu Tao.

I haven't given any advance notice, not even the first draft or the draft for comments.

So Wu Tao can only read, ponder and summarize on the spot.

So the boss did it too hard.

In fact, in contrast, Lengning has more pressure in her heart.

This time she came here with a plan, which was meant to attract jade by throwing bricks.

To this end, she even prepared to be scolded by her boss.

Time passed minute by minute.

In the president's office, there were only Wu Tao's voice reading the plan and Lengning's voice drinking coffee.

Two cups of coffee went down in a row. What's the taste of the coffee here, boss? Lengning didn't drink much.

It was not until Secretary sun came to change her third cup that Lengning regained consciousness and waved her hand decisively, as long as she had a cup of warm water.

It's strange that the more coffee you drink here, the more flustered you feel.

So that when Wu Tao threw down the plan, Lengning trembled with fear at that time.

"What do you think of the lotus product plan this time?"

As a result, as soon as her boss spoke, she didn't make a specific evaluation. Instead, she threw the problem to herself.

Lengning took a deep breath. Anyway, stretching his head is also a knife, and shrinking his head is also a knife.

Just be realistic and tell the truth.

"Boss, the Lotus brand business department has changed the draft of this design scheme. It can be said that we have done it very carefully. But vaguely, I still feel dissatisfied, even more dissatisfied than the plan before last year. "

Wu Tao sat up straight, his hands together, looked directly at Lengning and said, "do you feel stumbling in the process of making this plan?"

Lengning nodded blankly, "indeed! Obviously, so many new highlights and new technologies have been added, but the conceptual models mixed together always feel that something is wrong. "

Wu Tao sighed. It seems that the problem with lotus's new machine this year is not small.

In fact, no wonder Lengning lost his way.

Even old mobile phone manufacturers such as Nokia and Motorola are constantly upgrading their products and are completely eliminated by the market?

Taking back his thoughts, Wu Tao asked from a different angle: "since the establishment of glory brand business department, have you ever thought that the road after Lotus brand should be taken?"

Leng ningxiu frowned, "high-end......" then he couldn't say it anymore.

right enough.

If a brand loses its concept, it is tantamount to losing its soul.

A design without soul is a pile of copywriting piled up.

Lack of vitality.

Wu Tao no longer hesitated and said, "high-end is just the most superficial thing. If you can think about the development path of Lotus brand, it is equivalent to grasping its concept."

"... to take a step back, even if you can't see how the Lotus brand should go in the future, you can also look back at the rise of the Lotus brand."

"... obviously, high-end is only the most important aspect. The most fundamental concept of Lotus brand is technology, ease of use and advanced nature.

Lengning interrupted: "but the glory brand can also have these points. After all, the technical reserves between our two brands are shared."

"You're right." Wu Tao nodded and said, "our technical reserves are shared, but the same rice raises hundreds of people. Is there no difference here? "

Lengning vaguely felt that he had caught something, but he still couldn't say it.

Wu Tao said patiently: "take the same use of the palm operating system as an example. Glory mobile phone can strengthen its selling point with the openness of the palm operating system. Then lotus mobile phone can make use of the customization, ease of use and security of palm to make its selling point, even at the expense of some openness..."

"... for another example, the goal of lotus's new machine is to let everyone get it and use it easily, without raising the use threshold because of its intelligence. The glory mobile phone can even leave some back doors for development to give enthusiasts with tossing ability and energy to try and explore... "

Lengning's eyes brightened, "boss, I understand! The concept of brand is the foothold of product design. Our business department really lost its way because of the establishment of glorious brand. "

"... as soon as you enlighten me, I find that maybe we should study from the marketing materials, strengthen the understanding of the needs of target users, and summarize its development concept in combination with the road to fame of Lotus brand."

"... conceptually, we should differentiate from the glory brand, so that we can guide us to make truly differentiated products, rather than just different grades of products of the same brand."

Wu Tao nodded, "OK, since you can recognize this, try to inject it as the soul into this product design scheme as soon as possible. I'm waiting for your good news! "