During the whole day, Gao Zhiwei paid for air tickets and invited these reporters to the Shenzhen laboratory. At the same time, he asked the local TV station to interview and shoot. This wave of natural death propaganda.
At the same time, a group of reporters who failed to catch the free air ticket to Shenzhen once again asked about the nutrient solution around Wahaha. The safety of children's food once again became the focus of everyone, and even interviewed the regulators in different regions.
On this day, Wahaha held several internal meetings. The conclusion was that if the nutrient solution was classified into drugs, the sales volume would definitely plummet. It is necessary to launch new products in the last week, and it is necessary to confront Jiamei food in the market.
And to launch products similar to small cans, the most important thing is the price war, which is to reduce the price of the terminal market and make profits for agents. At the same time, the advertising expenses to be invested in CCTV are suspended, and the money is disassembled. Part of it is used for market advertising and marketing, and part is used to promote the price war.
They calculated that the capital flow of Jiamei food was very fragile and broke his capital chain.
Jiamei food has become an absolute hot word in Shenzhen. Many people want to buy small cans, but they can't buy them at all. This is the Pearl River Delta. There is no factory in Lufeng and no place for small cans to survive.
It has been going on for nearly a month. Jiamei food and Wahaha are not well known in China, but they all know that both sides have red eyes, and the blind can see it.
Some important media began to publish articles with interesting titles, called: cooperation can win-win.
Today is March 29th. The spring breeze has blown all over the earth. Thousands of trees and pear flowers bloom overnight. On Gao Zhiwei's way back, the cold of the earth has faded, and people have changed their cotton padded clothes.
Lu Feng put a lot of documents on his desk. After entering the door, she made herself a cup of tea. Zhang Fengxia came in and said; "There are a lot of things. Wahaha's new products will be released tomorrow, and the goods have been full these days. There is an internal news that they have prepared $70 million to fight a price war with us. In addition, our reputation is too big recently, which makes it difficult to talk about the follow-up factories. Those negotiation teams called yesterday to say they want to increase money, even some want to smoke some, and..."
"Stop!" Lu Feng raised his hand to stop her from talking. Everything made him feel difficult.
Lu Feng took a look at the newspaper on the table. He threw aside the report that he wanted to be a peacemaker, opened the folder and asked, "where did you talk about?"
"Taiyuan, the application was rejected on the grounds that there was a high risk." Zhang Fengxia took a folder next to her and put it in front of Lu Feng. "Before, due to the lack of information, we pledged the factory to many local governments to get resources. Now things are so noisy. Some newspapers reported our situation, and many called to ask."
"When the raw rice is cooked, tell them that if you want local employment and taxes, let me do it, or you'll catch me." Lu Feng looked at the last few factories and thought, "it's really impossible to mortgage the factories in Zhengzhou. If one factory can't, give them two. Anyway, what's not lacking now is the factory."
Zhang Fengxia looked at him and felt that Lu Feng was dancing on the tip of the knife. She said, "you are playing with local governments as monkeys. The nature of those factories are all mortgages and have been given to the bank."
"I don't mortgage. I mortgage the market. My factories are running and have money every month. As for the teams who want to talk about money, let him go." Lu Feng looked at the content of the document and said for a while: "if you change a group of people, you must convince them to believe us."
"It's terrible, and the finance calculated yesterday. Our gap should be 20 million. It's almost 20 million for those who hit the assembly line, office furniture and mess. The six factories in the early stage and the phase I factory can't be postponed. Yesterday, several factory directors said that they should drink the wine, and they're afraid of you running away."
Zhang Fengxia looked at the contents of the document. If she were a local leader, she would like to shoot Lu Feng now.
"20 million!" Lu Feng took a deep breath, followed by the price war. So far, the follow-up local policies, even if they give funds, must be special funds. This money will not be used by Lu Feng for other places.
Zhang Fengxia knows the whole thing very well. Based on her judgment of business operation, this is a dead end. Lu Feng's biggest advantage is to pledge the snake game based on this factory with the help of investment attraction, and win a factory through one factory.
Then he went out and said he had two factories. He was like a greedy snake. He ate longer and longer.
If it was before, he could delay the funds of the next ten factories and misappropriate them to these six factories. So much money is enough for him to fight with Wahaha and even defeat Wahaha.
The only competitor in the market was defeated, followed by the market dividend, just like when Lu Feng defeated Ren Qianbo, the profit rose rapidly.
However, Wahaha is not Ren Qianbo. He can't defeat it once or twice. Even at the beginning, it was known all over the country. Naturally, it alerted the following ten factories. What he used was nothing more than information asymmetry.
The funding gap of 20 million may cripple his greedy snake.
Zhang Fengxia has gained too much during this period. She even thinks that she has learned more and more practical than in the four years of business school. In particular, Lu Feng's typical pragmatism, no matter what abuse, can be used as long as it works.
He has a very thorough understanding of the business model. What he plays is leverage, prying the lever, living beyond his means, and eating all the way back. If it's not so big, he can eat all the time.
Lu Feng actually used the real estate model many years later. It was not known how many real estate made a fortune in this way. It was common for someone to pry a piece of land with one million and then pry hundreds of millions of real estate projects through a piece of land.
One morning, Lu Feng spent all his time in the R & D department. It was not so much the R & D department as the R & D department. Lu Feng said that they had 17 ingredients and were very skilled in blending various products.
A group of people scrambled together to mix all kinds of essence, milk and food coloring. Lu Feng looked at the color and nodded, "this is a good color. I'll try it."
After drinking, Lu Feng smashed his mouth. He felt that he could almost keep up with the lactic acid bacteria he drank for the first time. After thinking about it, he thought, "add some hawthorn, which has the disadvantage of Hawthorn flavor, and the yogurt. Increase the proportion of milk and make the milk taste heavier."
"Add some thickener, add some essence, I'll adjust it for you."
More than a dozen people in the R & D department have always wondered. They originally thought that going to work every day was all kinds of experiments, but since they came to Jiamei food, it has been different.
Every time the product is developed, Mr. Lu squats here and drinks. Everyone present feels that he must have drunk a lot of products and described some tastes. These people adjust according to what he said.
At 12:30, Gao Zhiwei came back. He went to the canteen and didn't find Lu Feng. After asking Zhang Fengxia, he knew that he was in the R & D department. He hurried to the R & D department.
PigHead Baijiu was still squatting on the floor, holding a test tube in his hand. He didn't know what was in it. He looked like he was frowning like a white wine. He was surrounded by seventeen young men. He watched him drink. If he put a dish of peanuts on the ground, a dish of pig meat mixed with cucumbers was absolutely a scene of drinking.
"It's too informal." Gao Zhiwei muttered, thinking to himself that such R & D pictures must not be photographed by Wahaha people, or even high-end advertising will be useless.
"Mr. Lu, I'm back and everything over there has been handled." Gao Zhiwei walked in and said.
Lu Feng put down the test tube in his hand, nodded and handed it over and said, "try it!"
Gao Zhiwei took a sip, smashed it and said, "it's sour and sweet. It tastes like Wahaha nutrient solution, but it's not so strong."
Lu Feng knows that this is what has been studied on the other side. It is named AD calcium milk. Although Lu Feng has no formula, he has adjusted almost the same taste with his feeling. This has an advantage and will not infringe.
"This should sell well. Is there a new product?"
"Yes, the other party is going to fight a price war. Have you heard?"
"I heard some, but President Li called me and said that there were more than 20 million loopholes in our funds, and the follow-up factory..."
"Well, this is the R & D department. I don't want to talk about finance." Lu Feng looked at the crowd and said, "put out the things studied during this period."
All of them have been debugged. A row of test tubes are arranged in various colors, including lactic acid bacteria, AD calcium milk, black tea, cola, and seven or eight products, such as Assam milk tea, green tea, rock sugar Sydney, etc., but the taste is wrong. Green tea is easy to blend. The problem is that shaking it is like urine. Lu Feng feels that people can't accept it now.
Black tea also has this problem.
"This! This!" Lu Feng pointed to lactic acid bacteria and AD calcium milk. After that, he felt that the two products were too few. If you are lucky to debug on site, you can tune them out in three or five days. If you are unlucky, you will have a bloated stomach every day.
Lu Feng suddenly thought of something. He picked up a test tube, ran to the faucet, took some water, put it together, and said, "just these three products."
"Ah?"
"The tap water?"
"What tap water? Can your child talk?" Lu Feng patted the manager of the R & D department with his hand and said, "it's called mineral water, mineral water. Get a filter screen during production and filter it. In the afternoon, you communicate the product characteristics with the design department. I'll give them a meeting in the afternoon and have dinner first."
Gao Zhiwei watched and silently followed Lu Feng out. On the way to the canteen, he couldn't help but say, "President Lu, we can find a way to solve the capital gap slowly. We still need to be stable in terms of products. Once the market performance is bad, the whole army will be destroyed!"