Chapter 139

another bottle?

The marketing manager was somewhat surprised, but he nodded and wondered in his heart. It seems that President Lu has decided. Sometimes he thinks he is completely dispensable. Anyway, the marketing plan set by President Lu will not be changed at all. They can implement it.

Lu Feng went back to the office and took out the "another bottle" plan. Looking at the plan, Lu Feng felt some emotion. Lu Feng made it available more than ten years in advance. In those years, several beverage giants fought a price war and drank another bottle until they vomited.

Every time you open a bottle, you will feel like gambling, giving people an unspeakable surprise. This marketing method is definitely the pinnacle in the history of beverages.

Zhang Fengxia sorted out Wahaha's marketing materials, came in with a lot of folders, put them on the table and said, "do you want to see these?"

"What?"

"Collected some business marketing details of Wahaha."

"No, it's useless."

"I don't think you have a good chance of winning. People have prepared at least $40 million in cash, which can kill you if they smash it with money. Now you just need to be stable, and no one can let you go bankrupt in three or five years. Conservatism is sometimes the best attack." Zhang Fengxia pressed her hands on the table and said: "This is what my teacher Peter told me. He said that 90% of businessmen in the world kill themselves."

"So I taught students like you." Lu Feng stood up and said, "in my world, there is only attack, always charging, go to the conference room."

Zhang Fengxia looked at his back and felt unspeakable in her heart. There were only two ends for Lu Feng, one was to become a legendary figure, and the other was to cross this era like a meteor.

The deputy director could not be seen in the conference room. Gao Zhiwei introduced the situation, including the production of the factory in Zhengzhou. Manager Li said about the fund mobilization. The marketing department reported on the current situation of several provinces. In short, the selected provinces are between the north and the south, which can be understood as a commercial competition around Huaihai.

"All the recent products will be distributed to major factories the day after tomorrow to produce and arrange the goods as soon as possible. This activity of another bottle will improve the winning rate for Wahaha's provinces. My requirement is that the winning rate of two bottles in three bottles will be increased. I calculate the profit. It still looks like more than ten percent. At the same time, advertising should keep up with it."

"In the early stage, we first made large banner advertisements and wall fonts, painted the advertisements on the village wall with paint, lowered the price of small cans, implemented the activity of buying three and giving one at the terminal sales, and directly hit the banquet table in the countryside."

"14 million, I want you to spend 10 million in a month. He chose Anhui, Hunan and Shandong to attack the market." Lu Feng looked at the marketing manager and said: "If the market share of the three provinces is suppressed by the other party, all the marketing managers of the seven factories will go away. If the urban share can't go up, they will fight in the rural market."

"Recently, our products have been copied a lot. Recently, Jiamei Cola is going on the market. Pay more attention!" Lu Feng looked at Gao Zhiwei and said, "pay so many lawyers. Don't be idle."

"I've been submitting a complaint recently, but I'm still wrangling in the place of ownership. The other party said it would be in Hangzhou. We said it would be here. This matter will not end for a while and a half. The other party has sued US 37 times, and many enterprises have sued us. I talked with the legal person yesterday, adding up to more than 100 cases." Gao Zhiwei's face is full of helplessness. It can be seen how far the situation has come. It is estimated that Jiamei food is the only one in the country.

"More lice are not afraid to bite. Now the most important thing is the market. Another bottle of activity in the local market will reduce the winning rate." Lu Feng took a deep breath, calculated silently in his heart, and said, "keep it at about 40% and pay attention to the cost."

Now the two have completely killed red eyes. According to some newspapers, both sides are fighting to the death. This time, both sides use all the available means. Once they lose, one side will quickly acquire the market and form an absolute advantage, which can suppress the development of the other side for at least three to five years.

Jiamei food is called a lawsuit ridden enterprise. It is like a small tree in a storm. It is dangerous but it does not fall. Many newspapers even openly question what kind of people stand behind Jiamei food.

Wahaha's marketing has been carried out for three days, and the response in the market is very good. The sales volume has increased by 29% in three days. The release of this data stunned everyone. It is estimated that Wahaha's burning the tens of millions of expenses will not only smash Jiamei food, but also make Wahaha's market value reach 500-1 billion.

Last year, Wahaha's sales data exceeded 100 million, and the market valuation was 270 million. If it is as predicted, it will realize five times the value-added this year. This speed is too fast.

Unprecedented is absolute. I don't know if there is anyone behind.

Some people who are interested in business are waiting for Jiamei food, and even some professors who study business are waiting, but they are not optimistic about Jiamei food at all, or even sneer at it.

Even Gao Zhiwei and Zhang Fengxia, who know about Lu Feng's whole process, have some doubts. This routine is too simple, that is, delivering drinks.

When the first batch of products were sent to the market and appeared in various canteens, supply and marketing cooperatives and street supermarkets, at more than 9 a.m., a young man walked into the supermarket and wanted to buy some drinks.

"Buy this, this has a prize."

"Award?"

"New products and activities have a chance to win the prize. If you open the bottle cap and write another bottle, you can give you one for nothing."

"For nothing?"

A few minutes later, the young man walked out of the supermarket with six bottles of drinks without caps, and his mouth was almost crooked.

This scene is staged in three provinces at the same time, but the probability of winning in the northern market is a little lower. This gambling marketing means makes everyone want to try.

At more than 10 a.m., the market feedback is two words, fried!

Jiamei food's drinks are sold crazily. Some grocery stores with little stock have been sold short, and it is said that people may get several bottles for one bottle.

Seven telephones were set up in the office of the marketing department. They kept ringing all morning. The marketing manager rushed out of the office. The whole person was excited like a child and wanted to open Gao Zhiwei's office door.

"Mr. Gao, the major factories responded that the sales volume exploded and the market exploded!"

"Really? How much did you sell?"

"In the morning, they sold the usual three-day volume, which is still growing. They have begun to increase production, the feedback effect of agents at all levels has exploded, and the sales volume of our factory has exploded this morning."

Gao Zhiwei had an excited look on his face. He was still worried about the money last night. He didn't respond. He didn't expect the effect to be so obvious.

"This is the sales table. This is the comparison."

"The market share exceeds Wahaha." Gao Zhiwei laughed at the form and rushed out of the office towards Lu Feng's office.

Along the way, all offices were surprised at what happened. Gao was always stimulated. Are you crazy?

"Mr. Lu! Mr. Lu, we have exceeded, exceeded, and exceeded the market share!" Gao Zhiwei shouted loudly.

"What?"

"Our market share exceeds Wahaha?"

Everyone began to cheer, and excited voices came and went in the corridor.

"What's the matter?" Zhang Fengxia pushed open the door and looked puzzled.

"Where's Mr. Lu?" Gao Zhiwei rushed into the office, almost patted the desk with his hand and shouted, "our market share has exceeded!"

"What? Anti super?" Zhang Fengxia was shocked.

"Which province?"

"Just those three provinces!"

The first reaction in Zhang Fengxia's mind is impossible, absolutely impossible. According to the market survey, the smallest gap between the three provinces is about 3%. Don't underestimate this three. It may represent millions of products behind it.

A one night draw?

"How much more?" Lu Feng looked at him and asked with a smile.

"0.12 percent, 0.05 percent, 0.01 percent."

"Don't be too excited. It's normal to be anti super. If the other party doesn't learn our marketing methods, the gap will widen." Lu Feng calmly picked up his tea cup and took a sip.

Zhang Fengxia stood at the door. She felt that everything seemed to be under his control. He didn't have any surprise, and there was no panic before. Her plain eyes were particularly deep and people couldn't see to the end.

A person who is not emotional makes people feel terrible.

As the news came out, people all over the country were shocked and tied overnight, which was a blow to those professors and scholars.

Wahaha's conference room was dead silent, and many people's blood pressure was high.

............

"Welcome to the noon news. The latest news is that Jiamei food's market share of all products exceeds Wahaha and has become the largest food enterprise in the country. The marketing method of one bottle after one night is refreshing. At present, all drinks under Jiamei food have participated in the activity of another bottle, while small cans currently have the activity of buying three and giving one free."

The news swept the whole industry like a tornado. Such a marketing can definitely be recorded in the history of beverage. The scale and speed are too large for people to respond.

Now Wahaha has a choice. Can we come up with the same marketing plan as this kind of activity? If we can't come up with it, the follow-up will be meaningless. There is another choice. We can directly copy Lu Feng's plan!