Chapter 423

This morning, a news triggered public opinion in the small household appliance industry. Desheng electric appliance and Dejin released a message at the same time. In the face of the chaos of the small household appliance industry, the quality level is uneven, harming consumers, hoping to establish industry standards.

These two companies are the trump card enterprises of small household appliances such as radios and tape recorders!

Changhong and panda also issued the same proposal today, but the industry standards of the proposal published in the newspaper are different. They hope to take their own technical standards as the threshold. The reason is that the threshold is too high in the sustainable development of the industry, which is easy to block a large number of enterprises.

It takes time for the industry to put things right, and it also takes time for enterprises to accumulate technology.

Interestingly, Desheng and Dejin take their own technology as the initiative standard, and their goal is to block other enterprises, or grade the electrical appliances in the industry. As long as they are certified by the state, once they are graded, they will not be able to shake their position in the market in a short time.

Changhong and panda want to block Jiafeng electronics, which is about to enter.

For a time, the fire flavor of the small household appliance industry became strong, and everyone realized that this field would be the next battlefield for major manufacturers, especially the shit stirring stick of Jiafeng electronics.

Gossip has been flying everywhere. Jiafeng electronics's business department is busy. Liucheng's desk is full of newspapers. The phone hasn't stopped all morning.

Lu Feng went downstairs and saw no one to meet him. He went upstairs alone. The front desk saw Lu Feng coming and hurried to call Liucheng.

"No, I'll go by myself!"

With that, Lu Feng went to Liucheng's office, pushed open the office door and saw five or six senior executives sitting opposite their desks. Liucheng was talking on the phone.

"So you mean that Desheng and Dejin regard us as potential competitors? Our products haven't come out yet. Besides, they are afraid of us as domestic leaders? There is a big technical gap!"

"OK, thank you. I'll invite you to dinner when I'm free."

Liucheng hung up the phone after a few polite words. He raised his hair and now Lu Feng came. He quickly stood up and said, "President Lu, when did you come?"

"It's been a few minutes. What's the matter?" Lu Feng asked, looking at everyone with an accident on his face.

"Look at the newspaper!" Liucheng handed Lu Feng the newspaper on the table, several of which were faxed.

After reading the newspaper, Lu Feng doesn't look very good. It's really a broken house. It rains at night!

"The state will not accept such an initiative, but it can be seen that everyone is eager to try. Desheng and Dejin are the leaders in the industry," Lu Feng asked, putting the newspaper on the table "I remember the marketing department gave me a survey report. In the overall domestic radio market, the market share of their two companies is as high as 45%, and the market share of products such as tape player, stereo and walkie talkie is also very high."

"And behind the two companies is a boss surnamed Chen. I heard from some grapevine news that people have listed us as potential competitors, so there is this in the newspaper." Liucheng is very worried.

Everyone present was a little flustered. If foreign brands, such as Sony and sharp, were not afraid. The technology gap was huge and the consumer population in the terminal market was obviously fragmented.

With the restraint of tariffs, the other party obviously can't fight a price war.

But the two companies rushed up like wolves. Jiafeng Electronics was really affected. The most important thing is that everyone can see that Changhong and panda seem to want to play assists.

This is equivalent to that before a child is born, world-class boxers have been watching, and several national players are eyeing.

This paper initiative is likely to directly abort Jiafeng electronics's small household appliance plan.

Lu Feng saw that everyone was not in a high mood. He smiled and said, "what's the panic? I'll do more and tell you some good news."

hot wire?

Liu Cheng smiled and asked, "what's the good news?"

"The team that went to Xiangjiang to seek financing failed." Lu Feng said calmly.

Is that good news?

Everyone present felt dark and almost fell to the ground. Liucheng held the table with his hand, took a deep breath and slowed down.

"You see, in comparison, it's not a matter, is it?" Lu Feng smiled and pointed to the newspaper.

It really doesn't matter. Not to mention small household appliance projects, even wipda may be yellow. Liucheng doesn't understand. Lu Feng can laugh at this time.

"Mr. Lu, are you kidding me?" Liucheng asked.

"No, I didn't intend to tell you, but when I saw you meet something like this, I simply stimulated you. If you can carry things, don't think it's normal to live a stable life. My entrepreneurial style is like this. The company is on the verge of bankruptcy at any time. That's the way I choose."

Lu Feng looked around and said, "prepare for the meeting in the conference room. Tomorrow I'll rush to Xiangjiang to deal with it. Today is mainly to explain the restructuring of the R & D company and the direction of product development."

"OK!" Liucheng was ready to give orders to the people next to him.

Lu Feng is still worried when he sees several senior executives. He is familiar with this state. These people may have secretly thought about finding a home after the new year.

"Let me say one more thing. Each enterprise has the culture and spirit of each enterprise. Some companies are united and hard-working, some companies are harmonious, and some companies are wolf competition. Our company has two words: die hard. President Liu pasted these two words to me in the company and wrote a sentence at the door."

"Let life bloom once and make life worthwhile!"

Liucheng tasted this sentence, nodded and agreed.

In the conference room, everyone took their seats. Lu Feng said bluntly, "the goal of the R & D company next year is to expand and widely absorb talents. You can select suitable talents from the talent reserve center, go overseas to dig people, and establish an overseas R & D base."

"We will cooperate in all major fields. As long as people are willing to cooperate with us, we will cooperate, or we can suffer some losses. We buy some instruments and let them try them for free, but let our people go in and observe."

"There are no rules for technological competition. We should play tricks when we should, and adopt different methods for each talent. My idea is that within three years, the technical field will become the first-class in China."

"Mr. Lu, can we sell patent authorization? Now we are panda technology. In fact, enterprises such as sharp are also authorized externally, just some outdated technology patents," an executive suggested.

"It's normal to start slowly and buy other people's technology patents. I don't exclude this thing, but when using it, we should draw a red line. The proportion of internal R & D of the company should not be less than 40%, and that of other technology patents should not be less than 20%

"This red line is drawn so that the road of R & D does not deviate. Of course, it is comfortable to use someone else's. you can apply for a patent by designing a shell and changing a few jacks. I have a look. Most of the company's patents this year are concentrated in these."

"The reorganization of the R & D company is very simple. It will be changed into a business group unit, and a special business group will be established. For example, the radio business group, with no less than two teams in each business group, is a product business group. At the same time, it will also be a R & D business group, from screen technology, motherboard technology, material technology, digital information technology, etc."

"Form a large group of products and perform their respective duties, but each product has no less than two teams to do internal competition. If the two teams are unable to compete internally, they can conduct market experiments. Our sales network will pave the way for more and more. We will know whether the products are good or not when they are listed."

"Don't tell me so many professional things. The market acceptance is not good, just not good!"

"Of course, there will be exceptions. We will plan some forward-looking investment in technology and do long-term technology development." Lu Feng subconsciously wanted to touch his cigarette from his pocket. Suddenly, Jiang Xiaoyan confiscated his cigarette.

"Everyone performs their own duties. You don't have to worry about money. The market is not under your control. If the company has no money, it must be my responsibility. I can't find the money back. I'm incompetent, but if you give you money, you can't do anything, I won't promise!"

The scene was silent. Everyone lowered their heads and felt the pressure on them. Liucheng sat aside and didn't speak. Even if he was given a hundred million, this great leap forward development also made him feel a lot of pressure.

But on second thought, Lu Feng's pressure is greater. After all, what he has to face is how to get money back from the outside.

"The overall direction is such a direction. President Liu has come up with a feasible restructuring plan during this period. I don't know much about the various departments of the R & D company, so I don't intervene much." Lu Feng said to Liucheng, "there is also the direction of product R & D."

"What the product needs is to solve people's convenience. Don't do fancy research and development. Don't take two steps if you can get it right in one step. It's best to make it 'fool like'. Remember, high technology is to make people lazy. No matter how good technology is, it's rubbish if you need to make users bother!"

"According to this idea, the three products yesterday should be streamlined to simulate the daily use of the products. Don't you think the button of the tape drive is small? Don't you touch your hand?"

"When I was at Jiamei food, I did my own research and development and canned drinks. For any product, I first let everyone in the factory eat for three days. I can't do without eating. This is to find the shortcomings of the product and improve it. The gap between the designer's ideal and the user's reality may be greater than heaven and earth, okay?"

Liucheng said: "we have conducted a lot of tests, but they are all technical tests. We will send the tape drives and radios in stock in a moment. I'm the first to use them!"

"Is there anything else?" Lu Feng asked.

"One thing, you attended an e-summit last year. This year, you sent an invitation. The organizer called you, but no one answered. You called me yesterday. I hope you must be there. It was very successful last year."

Lu Feng sneered. The organizer was really interesting. Last year, he stood on the stage and scolded those people. The dispute over technology, industry and trade or trade, industry and technology is still quarrelling.

As long as you go, the whole electronics industry has to go. The favorite thing for the organizers is to do things. It's best for these entrepreneurs to think on the spot.