Chapter 491

Zhang Fengxia lay there and said that her worry about the VCD Market is mainly the market acceptance. The emergence of new products in the past will have an adaptation period, generally moderate.

Some products are very difficult to promote. The launch of a new product means to overthrow the market of old products, which is equivalent to being an enemy of the whole market.

Take the automobile as an example. In those years, the development of automobile was very difficult, because it touched the interests of cars and horses. For example, electric lights are certainly good, but the problem is that you touched the interests of selling candles.

The emergence of each new product is a reshuffle of the original market. Excellent new products can certainly be promoted. The problem is time.

Jiafeng electronics doesn't have that time now. What if the investment cycle is too long?

It will really bring down Jiafeng electron.

Zhang Fengxia said from all aspects of risk. Suddenly, she felt that the people next to her stopped talking. She looked sideways and found that Lu Feng had fallen asleep.

With a sigh, Zhang Fengxia stretched out her hand to pull the quilt over and cover it for him, half leaning on the head of the bed and muttering to herself.

"As an international student, I learned so many classic business cases, what international trade, and even watched the art of trading for two years. As a result, I was beaten back to the original shape by your mud leg. I doubt whether I went to a fake school."

"Sometimes, when I'm alone, I think about the things you've done. Although it's like beating the teacher to death, it seems that there's a way in it, which coincides with the things I learned."

"When you said you graduated from primary school, I always felt that you were not quite right. You can write a lot of rare words. The words are pretty good, but your style of work is reckless and like a second rate. You are a contradiction."

Zhang Fengxia is not a fool. She is smarter than anyone, but she just can't understand Lu Feng. This person's experience is completely contrary to what he did.

During the Chinese new year, there was a lot of noise and constant communication. Lu Feng was really tired. When he woke up, it was still dark outside. He turned on the light and found that it was 5 a.m.

I got out of bed and handled some manually signed documents on the table, including financial fund payment approval, personnel change, fund approval of various departments, new project approval, and a lot of applications.

These things are basically approved by Lu Feng on the phone, but the procedure to go still needs to go.

Lu Feng looked at the sales of tape drives, radios and home cinemas. The monthly sales volume is less than one-fifth of that of friends, which can be described as dismal.

Among them, the best selling tape drives are cheap, cool and popular with young people.

At seven o'clock in the morning, I went to the canteen for dinner. Today's senior managers were more and more anxious to eat. An hour later, President Lu's new year's speech conference was about to open.

At 7:30, Liucheng's car entered the factory, and the largest conference room was sorted out. Because there were many people, there were no tables, only rows of chairs.

At about 7:40, Zhu Lidong, Zhang Fengxia and Liucheng had been chatting at the door of the conference room. The main discussion was about VCD.

"Lu always thinks it's OK, then it's really OK." Zhu Lidong said with a cigarette.

"I've told you so much for nothing?" Zhang Fengxia said reluctantly, "from all aspects, there are still risks."

"No, no, no!" Zhu Lidong shook his head and said, "I didn't think I had a good idea of what President Lu proposed in the market. I've taken it in recent years."

Liucheng smiled and said, "anyway, President Lu is right. People didn't miss it."

"Yes, he's in my heart. He's almost half an immortal." Zhu Lidong teased and snuffed out the cigarette end on the trash can.

Three people stepped into the conference room.

Lu Feng changed into a suit, looked at the time and walked towards the conference room. A clerk led him in front and asked Lu Feng if he wanted to take his speech or something.

"No, the development of the company is in my heart." Lu Feng said in a deep voice.

"By the way, Mr. Zhang prepared a red scarf for you. He said it was a good start and let you hang it." the clerk remembered, hurriedly took out a package from his pocket, opened it and took out a thin scarf.

"OK, ask for a lottery." Lu Feng took it, hung it around his neck and walked into the conference room.

As Lu Feng stepped in, Zhu Lidong, Zhang Fengxia and Wei Yandan in the first row stood up and took the lead in clapping. In an instant, there was a lot of applause in the conference room.

There was a red carpet on the podium and two bouquets of flowers next to the microphone. Lu Feng went to the podium, pressed it with his hand and said, "please sit down."

Everyone sat down and looked at Lu Feng one after another. It seemed that the people sitting behind were still holding books and pens. It was unknown whether they were voluntary or explained by the leaders.

"First of all, after the new year, we have to face new problems in the new year. Although it has just passed, my speech today will not be too polite. This year is the year of the chicken. This year will be very difficult for Jiafeng electronics. Every company has to go through hardships. This year is the second year of our establishment."

"What I want to say is that this is a good thing. The management team needs to be tempered. After going through the wind and rain, the rainbow will be more meaningful and have a sense of honor. If we experience the hardships earlier, we can make the team mature faster."

"At the end of last year, the internal management mode and departments were reorganized and the management system was expanded. This is to deal with the things to be faced this year. Everyone knows a word called bloated. Once the enterprise is expanded, there are many departments, approval at all levels, slow efficiency, and it is difficult to turn around in the face of market risk changes."

"We will decentralize the general heads of departments, strengthen internal supervision, continue to implement assessment standards, and assign responsibility to each person for any problem. It is forbidden to quarrel between departments and heads, let alone nepotism."

"At present, our company's internal reward and punishment system and promotion system have been increasingly improved. This year, we should dare to promote from below, excavate and cultivate talents, especially R & D companies. By means of peripheral R & D laboratories, cooperation and external employment, I just say, whether black cats or white cats, catching mice is a good cat."

"At the same time, we should cherish the spirit of employees, improve their sense of belonging, form an atmosphere of taking the company as home and proud of the company, and be proud of being a 'Jiafeng person'."

"Besides, this year's difficulties, capital problems, market problems and product problems, the expansion of so many departments is to support R & D. We are short of money, but we are not bad for money, and we will never be bad for money in R & D. the expanded departments are responsible for making money."

"This year, several new projects will be launched. We will cooperate with the entertainment companies in Xiangjiang to provide exclusive high-quality content, songs, films and television, and strengthen the content. Product upgrading is our pain point. We should work hard on the content and make up for the shortcomings. This is the way to survive."

"At the same time, we should strengthen brand publicity. In one year, wipda has covered more than 300 million people, and has formed a rigid brand impression. It is low-end and cheap. We should improve this aspect this year to prepare for the next product upgrade and raise the product unit price."

"This year's main content is entertainment. Invest in variety shows, such as Zhengda variety and variety show, and introduce stars, including but not limited to undertaking the sale of concerts, variety shows, low-cost film and television investment and song sale. What do you make money and do!"

"Do a good job in product endorsement and cultivate their own local strength. For some stars with high influence, under the comprehensive action of other conditions, sign endorsement at a low price to serve as a brand platform and stretch the downward trend of TV sales."

"Another product this year is VCD, which will become a key project of the company. It is a product that subverts the industry. I won't say anything about it."

"Let me sum up. It's very difficult this year. It's not easy to make psychological preparations. It's not easy to predict next year. When Jiafeng Electronics was established, I was thinking that it would become an epoch-making company. Such a company is doomed to be difficult. As long as we go through the darkness, I believe the sun will be particularly dazzling at that time!!"

There was thunderous applause at the scene, and many people were firm in their eyes. Among them, many "little clever ghosts" turned their eyes and couldn't decide what to think.

Everyone wants to take a big boat and be more stable, but few people know what kind of behemoth this boat will grow up in years.

"Next, let Mr. Liu of the R & D company tell you the work goal of this year." Lu Feng said and stepped off the stage.

Liucheng stepped onto the stage, first thanked Lu Feng for his trust, and then said that he would do well this year. He talked about specific ideas, and had contacted and joked with many institutions. Money is good. Those large institutions that don't pay attention to each other on weekdays can speak better.

When the heads of various departments spoke on the stage, Wei Yandan mainly talked about the development of the talent reserve center. A total of more than 600 "talents" were introduced. These people were all enthusiastic when they first came in. As soon as they came in, they wanted to take the helm of a large department and carry out their own grand plans.

However, in less than a month, half of them left. After the probation period, there were not even 100 people. Then they were sent to various departments for appointment. At present, there are still seven people left, and all of them have entered the grass-roots management, of which five are in the R & D company.

Two years ago, it absorbed nine graduate students by relying on the strength of the company, and it has run half.

Lu Feng expected this result. The more high-end talents, the less attractive the private economy is. Fortunately, the number of colleges and universities cooperating this year has increased a lot.

In the next few years, these universities will cooperate more and more with enterprises such as Jiafeng electronics due to the reduction of quota allocation, which is the general trend.

A conference was held at noon. At present, the management of Jiafeng electronics is very healthy, especially the executives, with passion and hope.

Such a state will make Lu Feng a lot easier in the face of difficulties.