Chapter 702

"Ah?" Liucheng didn't understand why Lu Feng suddenly jumped out. The people present were a little confused and didn't know what he meant.

Lu Feng came back and said to the people, "it's all right, continue."

"At present, the technologies of signal reception, decoding and compilation we reserve are mainly home appliances. The main technology of pager is superheterodyne receiver, and then compilation, because domestic switches are mainly used abroad, including Motorola and Sony. By the way, it seems that there is a Huawei switch that sells well." Liucheng thought.

"We have no technical reserves in this regard. The advantage is signal compilation. The problem is, if we can't receive the signal, don't talk about compilation. The machine can't produce a row of words out of nothing. The superheterodyne receiver is either imported as a whole after foreign investment takes a stake, or it is the technical authorization of the buyer."

Liucheng saw Lu Feng sitting there smoking stuffy cigarettes. Of course, he knew what Lu Feng was thinking. They worked together for years and could do it themselves. Lu Feng would never buy authorization.

"What problem are we facing now? From the perspective of the market, the domestic waveguide has made great efforts, and the market will not give us too much time. If we develop it ourselves, it may be that after we get it out, the waveguide has opened up with Motorola and Panasonic."

"There is also a situation that foreign capital does not pay attention to the mainland market now. There is still a shortage of Hanxian pagers on the market. Once Motorola, Panasonic and Sony begin to pay attention to the mainland market, it will be a disaster."

"I talked with Zhu Lidong. He said that from the perspective of the market, the sooner the better, and the business opportunities are fleeting. Entering this year and joining the war next year may be two situations and two results."

Lu Feng waved his hand to stop, took a smoke and said, "don't talk to the marketing department about R & D. their task is to sell the goods. As long as they sell, it's after-sales. Their performance has been completed. No matter how much you do, there should be an overall test. Of course, I know it's good to pull the assembly line tomorrow."

Liucheng pondered for a while, looked at each other with several vice presidents next to him, looked through the folder in his hand, and said, "didn't you say that you should pay attention to the company in this field? We made an evaluation on the international acquisition of a technological R & D company or laboratory. It's too expensive."

"What's the general price?" Lu Feng asked.

Liucheng stretched out his hand to the deputy general manager next to him. The deputy general manager handed him a folder, quickly flipped through it, raised his head and said: "Basically, they all look like two to three hundred million. Some have gone bankrupt, and the technical background is really general, that is, the patented technologies of some ordinary superheterodyne receivers, compilation, signal frequency, display screen and integrated motherboard. According to the discussion results of our internal meeting, these technologies are already backward technologies."

"These R & D have been widely applied. They sell these things, indicating that they have developed new things. From the market point of view, with a purchase investment of two or three billion, according to the current growth rate of the pager market, we may be busy for most of the day, do it for nothing, and lose money if we don't do it well."

"Mr. Lu, we think so." a deputy general manager nearby said: "at present, the mainstream R & D investment in the world is mainly in two aspects, one is digital transmission, that is, the Internet highway, and the other is wireless signal compilation and voice call. Information processing and compilation are strengthened on the basis of mobile phone."

"International R & D companies invested the most in these two roads. After the meeting, we felt that we could give up the pager and directly invest in one of these two projects."

Lu Feng twisted out the cigarette butts in the ashtray, looked at Liucheng and asked, "I'll give you 500 million and give you five years. Can you get me a mobile phone?"

Liucheng squeezed out a smile, a little embarrassed, and said, "President Lu, no one can guarantee such a thing as R & D."

"You know, the future drives, I know, you know, I know, if the roads are unstable, they want to run? Do they want to run? Do they make money for money?" Lu Feng looks around at the crowd: "if I really want to make money, I will start a distillery, and make Baijiu more than half of the body."

"The main task is to train the team. With talents, there is no shortage of anything. First, understand the pager and accumulate enough relevant technologies. This time, it is not only a breakthrough in relevant technologies, but also an international acquisition. However, the technologies just mentioned are not worth two or three billion, and I also need chip technology." Lu Feng said to Liucheng: "We don't need much good technology, we need the core control chip of the TV."

"Carry out some simple data processing to prepare for the next breakthrough of TV, such as channel preview, small window preview, and bring some small games, such as Tetris, which makes the TV 'intelligent'."

"If this kind of semiconductor can be purchased for two or three hundred million, it is no longer a core technology." Liucheng said to Lu Feng.

"What I want to do is to put the chip technology in China first and set up a factory. I not only have to supply myself, but also sell it to other manufacturers. Even if it loses money, I have to continue to do it, and then expand it. This is step by step. We are really thousands of miles away from Intel's manufacturers, but if we don't go now, we won't be thousands of miles in the future ！”

"I don't mean to let you make the most advanced Intel 486 processor now, not to mention the Pentium processor just released this year, but we have to go slowly!"

"First get out the core things of TV processor and pager and increase the investment in international R & D cooperation. I still say that no matter what kind of devil he is, he is a good devil as long as he can help."

Liucheng nodded and understood what Lu Feng was going to do and said, "then we have recently screened some international enterprises to communicate. International acquisitions may be troublesome. Let's be more prepared."

"Your budget for next year is 500 million, and you can spend up to 400 million. The remaining 100 million will be spent on LCD and TV motherboard," Lu Feng ordered.

The meeting lasted nearly seven hours. A simple lunch box was eaten at noon. A group of people talked very hot. At more than four o'clock in the afternoon, Lu Feng walked out of the conference room, took a deep breath and stretched himself.

This month is one of the few peaceful moments in the electronics industry. Everyone is busy with year-end promotion and the regular war in the market. Lu Feng has been too lazy to take care of it. The news newspapers he has read these days are mainly focused on communication.

"Hello, Mr. Lu!" a clerk passed by and said hello to Lu Feng.

"Good!"

Lu Feng nodded and walked towards his office. When he passed the strategic investment department, he stopped and opened the office door. The person in charge of the strategic investment department was stunned. The next second he quickly stood up and asked, "President Lu, what can I do for you?"

"How about what I told you last time?" Lu Feng asked him.

"I've already gone to see it. Why don't I talk somewhere else?" he inquired.

In the reception room, Lu Feng sat down and put a cup of tea in front of him. After the clerk left, he closed the door. Lu Feng asked, "what's the current situation of Huasha?"

"I approached as the hurricane capital investor of Xiangjiang, and they are also actively seeking foreign investment. My view on Huasha is that it expanded too fast. They opened three factories in a short time and stormed the market with low price strategy. This has aroused hatred in the whole industry, resulting in a sharp decline in the profit margin of cosmetics and a lack of follow-up funds, resulting in a shortage of funds The chain is tight. "

"By the way, the cosmetics industry is scolding you now!" the head of the investment department said awkwardly.

"Scold me? Why scold me?" Lu Feng's face was full of grievances.

"Zhang is always brought out by you. Her playing method is your playing method in the electronics industry." he smiled awkwardly and thought to himself that you were besieged in the industry, and the apprentice you brought out went to other industries. Naturally, she was scolded, and even the master scolded.

Lu Feng sighed. Now he understood why Bodhi told Sun Wukong not to mention himself when he went out. He was scolded and wronged.

"How much money do they have left in their accounts now?" Lu Feng asked.

"Less than one million, and the debt ratio is very high. It can be said that this is a bankrupt enterprise, three factories, two of which mortgaged the site and machinery to the bank in exchange for cash flow. Finally, this money burned out, and it was really insolvent."

Lu Feng rubbed her face with her hand and sighed. Zhang Fengxia is not fooling around. The cosmetics industry market is not big now, it is not a high-tech industry, and the valuation is not high. She dares to play like this.

"I'll give you a task. You go to Xiangjiang to rent an office, get a temporary office, find some old ports, talk to them after the new year, invest 10 million, accounting for 51% of the shares, absolutely control the development route, and don't limit the production to cosmetics. Now household products are the main market."

"For washing powder, soap and toothpaste, we should use low prices to hit the market and conduct misplaced competition. At the same time, in cosmetics, we should open a new brand with a foreign name and rely on foreign cosmetics. The price does not need to be too expensive. The product quality is about the same as the same price, but the outer packaging must be beautiful. At the same time, we should pay attention to the control of sales channels. Do you understand?"

"I see!"

Lu Feng nodded and stood up. If he couldn't save it again, he really didn't move. In fact, Lu Feng didn't understand cosmetics. At least there was a real market for washing clothes, soap and toothpaste, and the demand was very large.

You can't be a cosmetics brand, even if you become a LiBai, Shufujia, haifeisi or something!