Every time Lu Feng sees Duoduo, he is basically a one-stop process of eating, drinking and playing. Of course, he also knows that being so used to a child will make her life deviate. This time, he specifically asked about her study.
Duoduo is really smart. It's a pity that she doesn't have to study. Her academic performance is at the upper middle level in the whole grade, but she can always test the top ten in the grade.
According to what the teacher told Lu Feng, the child is a personal genius. She is particularly proficient in talking to people and ghosts. She knows not only the teachers in the class, but also the teachers in other classes.
Because she sells all kinds of things in school, she knows many people. Before the exam, she uses her little relationship to explore what the exam paper may test.
The teacher said that she put more thought on interpersonal relationship than reading.
Lu Feng also said about her, but people's character is natural. It's hard to change their nature. They can only let her go.
Zhu Lidong decided that Lu Feng wanted to take care of wipda, and his waist suddenly hardened. Some time ago, he called Skyworth's Huang Hongsheng and TCL's Li Dongsheng, but the market has decided the winner and the loser, and people don't care about him at all.
This time, Zhu Lidong planned to make a good show of himself and spit out his resentment.
After the phone was connected, Li Dongsheng picked up the phone and said, "who is it?"
"Listen, who am I?" Zhu Lidong said coldly, "President Li, we haven't talked for a long time!"
"Ha ha, Mr. Zhu, what's the matter? You want to talk to me again?" Li Dongsheng leaned back in his chair, and his words were full of banter. Some time ago, they called, but he was not angry on the phone. Zhu Lidong said, "the sales are not good these two days? I told you, the general environment is bad, and there is no off-season or peak season."
"There's no off-season or peak season. You sell so well? Mr. Li, I'm calling to tell you that wipda's sales were bad last month. Mr. Lu already knows about it. Mr. Lu is very angry and the consequences are very serious." Zhu Lidong said in a deep voice.
When Li Dongsheng heard this, he was stunned. He pondered for a moment and said, "what if Lu Feng knows? Not to mention that he is busy with communication now, even if he comes back to operate the knife himself, what can he change? It's 1994, not 1993, and the times have changed, okay? Foreign brands are everywhere. What can he change?"
"Mr. Li is tough. He was beaten all over the place looking for teeth last year. I don't know who it is. Since you dare to provoke him, I'll tell him." Zhu Lidong looks like he's not afraid of big things.
"Just say, I'll see what he can do. I have another meeting. Hang up!" Li Dongsheng said and hung up.
Zhu Lidong put down the phone. The assistant next to him couldn't help asking, "president Zhu, it seems useless to tell him about this?"
"I'm just trying to scare him." Zhu Lidong was not confident enough.
Because he knows what's going on in the market now. In such a situation, the gods really didn't move when they came. His only hope is that there will be miracles on Lu Feng.
The next day, after the morning meeting, Lu Feng's first meeting was with the executives of wipda. In the meeting room, everyone was sitting upright, and the atmosphere was a little depressed.
"What's the market situation now? What are the difficulties and pain points?" Lu Feng asked, leaning back in his chair.
"Hello, Mr. Lu. I'm an Dongqing, the director in charge of weipuda's market. This is the first time I've reported to you. I'm very excited......"
"Stop! Stop!" Lu Feng looked at the man who was 1.8 meters tall and estimated to weigh up to 130. He said, "don't pull the useless, just say the problem."
"OK, Mr. Lu." he looked a little nervous and took a deep breath: "the situation this year is very different from last year. Due to the sound industrial chain and the standardization of supporting suppliers, major manufacturers have completed the integration of downstream industrial chain resources this year and formed large-scale and mass production, so the cost and price have been reduced by 25 percent."
"Therefore, after the beginning of the new year, various types of TV sets quickly started a price war. Changhong was the first to reduce the price. Among them, 37 inch color TV sets directly reduced the price by 500 yuan, with an average price of 300 yuan."
"At present, major enterprises are well aware of the cost price of their competitors. Because the price of the industrial chain is clear, everyone locks in the final profit point. In the end, what they fight is the transportation cost, that is, the cost after leaving the factory."
"Now our market share in Suzhou and Zhejiang is the highest, because the transportation cost is low, and the rival enterprises can't survive because the transportation cost is high. The most competitive place is the control area with the lowest transportation cost of major manufacturers, such as Konka, TCL and Skyworth, which firmly control the identity markets in Guangzhou, Fujian, Guangxi and Hunan."
"Our lost market share is mainly in the headquarters of major enterprises. For example, in Sichuan, we are pressed by Changhong. As long as we do preferential activities or marketing planning, Changhong immediately launches targeted products, and the price is a little lower than us."
"Because our transportation cost is high and the other party's transportation cost is low, people focus on this cost, and the more we sell, the more we lose. At the same time, last month, we launched the" charge "marketing plan, supplemented by advertising marketing. TV sets are put at the cost price to attack Skyworth, Konka and TCL's main markets, and the profit model is put on after-sales maintenance, parts sales and even bundling Bind VCD for sale. "
"But the three companies went to battle repeatedly, and the charge lasted for a month, and finally ended in failure......"
The people present didn't look good when listening to these reports. Even Lu Feng looked ugly. This year, it was like this. To put it bluntly, everyone had a clear card. The extraction of profit points was no longer from consumers, but turned to industrial chain integration, transportation and so on.
In the end, any industry, any product and any enterprise will definitely not squeeze the maximum profits from consumers, but reduce costs and still make profits.
If you want to achieve this, you must have a voice and pricing power in the industrial chain, minimize the cost and make profits to the market. As long as you do it, it's only a matter of time for your opponent to die, and the other party can't afford it at all.
It's really tricky to fight to this extent. Basically, to this extent, life and death have long been determined. Enterprises that should have their own industrial chain or have a voice in the industrial chain have now won.
These enterprises are still inseparable, mainly because they all have two brushes in their hands. Behind them, they represent the electronic technology industry chain of a province, and no one can beat anyone. Therefore, they cut the land into the king in the market.
Li Dongsheng knows the current market situation very well. When the immortal comes, he doesn't move. It's just consuming. It's equivalent to two experts fighting for internal power. Whoever can't carry it first and stop will die, but he's still a little worried.
Lu Feng worried that if there were any moths, it might be doomed. According to their communication, the main market of wipda was Jiangsu and Zhejiang, with an annual sales volume of 56 million units, ranking fifth and fourth in the whole industry.
Wipda's target is more than 12 million units, which is close to the sales volume of big brother Changhong.
After thinking about it, Li Dongsheng still called Huang Hongsheng.
"Hello, who is it?" Huang Hongsheng answered the phone and asked.
"Mr. Huang, it's me, Dongsheng. Just now Zhu Lidong called me and said something." Li Dongsheng's voice was a little worried.
"How? They're going to give up wipda?" Huang Hongsheng joked: "what's the matter? Let you worry? Now our market share is very stable. As long as we stabilize, we won't be afraid. Jiafeng electronics is eager to expand, and we don't expand. It's him that worries!"
Huang Hongsheng said "we." Li Dongsheng also knew that the main driving force for the three companies to come together was Lu Feng. Without Jiafeng electronics, the three companies could make brains in the Guangdong and Guangdong markets.
"Lu Feng has recently released his hand and is very dissatisfied with the sales volume of wipda," Li Dongsheng said.
"Hey! What's the matter? In the current situation, it's useless to say that Mount Everest is coming. Can he solve the problem of transportation cost? No, as long as his products want to sell well here, they have to accept the plan to sell a TV and lose a little money." Huang Hongsheng saw it very clearly and said: "Don't be frightened by him. To put it bluntly, he's just a rough boy."
"The good news pager really surprised me. Let me talk to President Chen."
"Look at you. You don't have the guts at all. I tell you, I'm not afraid of him at all. Now that we are invincible, what does he have? Stand up and say that Lu Lang is still dominant?" Huang Hongsheng sneered.
"Ha ha!" Li Dongsheng couldn't help laughing.
After hanging up the phone, Li Dongsheng called Skyworth's Chen Weirong. They talked about it on the phone. Chen Weirong has the same meaning as Huang Hongsheng. Now it's obvious. All foreign brands have died. Everyone knows who has how many cards in his hand. Who is afraid of who?
As for the overseas market that Lu Feng boasted last year, because Kevin didn't start in time, it's not much different from them now. There are more than $18 million a month. If this money is given to them, it's definitely a sharp edge. However, Jiafeng electronics has too many industries and different enterprise sizes.
In less than one night, the news of Lu Feng's re management of wipda spread all over the industry, but everyone was only concerned about his return, and did not expect anything substantive to be done.
Similarly, Lu Feng studied it all day, from raw materials, suppliers, cargo transportation, terminal sales, advertising and marketing. There was no breakthrough.
The night was hazy and the air was a little wet. Lu Feng looked at the night scene outside and sighed. It was a little difficult!