Chapter 413

I worked overtime with sister Juan until the afternoon. They went out to dinner together. Sister Juan treated me, but I didn't go because I had to go home to draw up my plan.

Now the sales volume of Tiance city is really bad. I want to come up with an adverse plan to solve these problems in a short time. In fact, it's really difficult.

I'm just an ordinary person, and I'm not a business genius. How can I solve the problem that they can't solve in a short time?

So I sat in front of the computer for more than two hours, and in the end, there were only three words of "plan" I typed on the computer screen.

There is a blank in my brain. I have no idea at all. I feel that I am not writing a plan. I am looking at the computer screen affectionately.

The computer can't write, so I changed the way to write with a pen.

Then I wrote down the three words "plan" on the paper, and there was no following. After playing with the pen for a long time, I did not succeed in writing any other words.

I had no choice but to run. After running on the track of the community for half an hour, I still didn't get inspiration.

Back home, I saw a message on my mobile phone, which was sent by Jiang Yuxuan, "Xiao Ya, what are you doing?"

I'm very excited. I haven't contacted Jiang Yuxuan for a long time. He is a great benefactor who donated bone marrow to me. I always want to thank him face to face, but he is either in Hong Kong or in the United States. After such a long time, he has never had the chance to meet.

I'll return the message immediately, "brother Yuxuan, are you ok? Where are you? "

He said: I'm in Zhushi. I just came back yesterday. I'm fine.

As soon as I heard that he was in Zhushi, I was even more excited: brother Yuxuan, are you back? Where are you now? Can I see you? I want to thank you for donating bone marrow to me.

He replied: I'm afraid not today. I just came back. I have to accompany my family. What are you doing?

I'm a little disappointed. I've never met him since I got in touch with him for several years, but he did a lot for me. I didn't have the chance to say thank you face to face.

But if people refuse to see me, I can't help it: brother Yuxuan, you can accompany your family well. If you have time, you can ask me out. I'll be on call.

He said: OK, what are you doing? Why did you return the information for a long time? Have you been busy recently?

I sent a smile, and then typed a line of words, I want to make a plan, to write a plan, but found that a word can not be written out, went out for a run, because I didn't bring a mobile phone, so the information was late.

"What kind of plan? I'm good at writing plans. Maybe I can give you some advice? " He came back.

I felt that typing was too slow and it was difficult to make it clear, so I made a speech and told him about what I wanted to do.

He said that he knows about Tiance city. The conditions are good in all aspects, and the sales volume is not good. On the one hand, the price is not cheap, and on the other hand, the current market environment is not very good.

Then he said a very important word, that is, when I plan, I can't only focus on the consumers in Zhuhai City, because our real estate is on the high end, and the main potential customers are the middle class and people close to the middle class, but the number of middle class in a city is limited. Because of the existence of Xingde City, we are fighting for the middle class buyers in Zhuhai City Because of the limited number of middle-class people, the current property market is unsalable.

What he means is that assuming that the middle class in Zhuhai City has just one thousand units, but after Xingde city has seized the turnover of 800 units, we can only pick up the remaining 200 units, but our total supply is more than one thousand units, so it is unsalable.

What's more, the real estate in Zhushi is not only Xingde city and Tiance City, but also other real estate development companies. In this way, it will not be sold.

Jiang Yuxuan's analysis is very right. I said brother Yuxuan, how do you think I should solve the crisis in the current situation?

Jiang Yuxuan said that he had never done real estate, but he thought I should have a broader vision, so that I could get out of the predicament and let myself think of a way.

After that, he said he was going to have dinner with his wife and talk to her another day.

After chatting with Jiang Yuxuan, I sat in front of the window and thought for a while. Suddenly, I had some ideas in my mind and called Su Maokun directly.

Su Maokun said that he was on his way to the airport and asked me to wait until he came back from Europe. I said no, I'll talk to him now.

He said that he would change his flight plan and set off tomorrow. Let me find a place. He would come to see me.

Soon I met him. He was dressed in a suit, elegant and handsome. Although he was old, he was really handsome.

"What are you staring at me for?" He looked at himself. "What's wrong with what I'm wearing?"

"No, you are very handsome." I said with a smile.

He laughed, "I'm old enough not to be despised. It's not easy for me to be old. I'm old enough to be handsome."

"No, your manners are very good. There is absolutely no sense of senility." I put up my thumb.

"Thank you for praising me so much. Why do you want to see me all of a sudden and seem to be in a good mood? What happy event do you want to share with me?" Asked Su Maokun."It's about sales. I'd like to discuss with you and hear from you."

"Well, what do you think?" Su Maokun looks serious.

"Our real estate positioning is similar to that of Xingde City, and we are close to each other, so the competition between us is too fierce. Once those potential customers are pulled away by them, we have no chance. Moreover, for the moment, the supply of real estate with our orientation is obviously over demand in Zhuhai City. No matter how hard we work in Zhuhai City, we can only get some customers from other competitors and share some cake. However, there is a big breakthrough in sales, because the middle class in this city is limited. Even if they have two suites per person, they can't digest the real estate in Zhuhai City The total inventory of the plate, let alone the one under construction. "

Su Maokun nodded, "yes, it's such a situation. It's not a subjective judgment. There are data to support your point of view. What then?"

"So we can't just look at the pearl market. We have to go out and find our customers outside the pearl market. Only in this way can we really solve our sales problems. We can't just think about competing with Xingde in Zhuhai. We should find other ways. "

Su Maokun listened and nodded, "the idea is right, but the problem is that houses are different from other commodities. Other commodities can be bought and taken away, but this one can't be taken away. Therefore, those outsiders who have no demand are unlikely to come to Zhuhai to buy houses."

"Well, for those customers who only buy houses to live in, the houses they buy must be in the cities where they live and work. But for those customers who invest, it's different. No matter where the houses are, as long as they can appreciate, Zhuhai has a pleasant climate. Compared with other cities of the same level, the house prices are also very cheap, and there is absolutely room for appreciation, so I'm sorry As long as the publicity is in place, we will certainly attract a part of them. We are buying houses for investment. "

Su Maokun is a very calm person. After listening to the suggestions, he doesn't react immediately. He will think about it quietly. He is really cautious and rigorous.

"What you said is reasonable. Compared with other cities of the same level in China, the house prices in Zhuhai are much cheaper. Moreover, Zhuhai has developed rapidly in recent years. As long as the promotion is in place, we can really attract many foreign customers to invest. But it's easy to say, but it's not easy to do. Now every city has good real estate. Affected by the national policy, everyone is promoting sales. It's actually very difficult to let customers from those cities come all the way to buy houses and invest in us. There are few people who are willing to look for the future. You know that

"Yes, so this is also the reason why many real estate projects are not promoted in other places, because people don't understand us, and the house is not an ordinary commodity, so they can make a decision at will. People who buy a house have to determine a suite, and they will observe and measure it again and again before they start, but outsiders don't have so much time to run around, which is one of the reasons why there are not so many houses bought in other places, but we only need to do it To solve these problems, it will definitely bring a lot of sales. "

"So what are your specific plans?" Su Maokun raised his head and asked me.

"We set up a promotion team in other provinces to make some exhibitions, and then set up a house inspection group every Friday. The basic expenses of the house inspection group are paid by us. They just need to come to see it. If there are more people coming, there will always be a deal."

Su Maokun listened and stopped talking.

"It sounds good, but the problem is that those customers who come from other places will definitely not spend time on long-distance trains. They will definitely ask for high-speed trains or airplanes, which is also a big fee. In case those who do not want to buy a house but take the opportunity to travel to Zhuhai to join the group, we will have a lot of pressure." Su Maokun said.

"So we need to have a certain selection of the qualification of the members of the house inspection group to ensure that most of the people really come to see the house, and a few of them mix in. Then they mix up and take it as part of the cost. If a large number of foreign visitors come to our house every weekend and the local media publicize it again, it will also be a good publicity for our real estate. I think it will definitely boost the sales. I don't know what kind of effect can be achieved. It depends on how we implement it. "

Su Maokun bowed his head and continued to ponder. He suddenly laughed, "let's make it bigger and let other branches promote it in Southeast Asia. In the past two years, the country has developed rapidly. Many Chinese Americans also have the idea of returning home to buy a home. They just left the country for a long time, and there are not many channels to return home to buy a home. We will open this channel for them, which can also attract some customers."

"Well, that's better!" I was also excited. "So you agree with my plan?"

"I agree in principle, but it needs to be optimized. You can think about it again. First, you can work out a preliminary plan by yourself. Then, you can communicate with the team, improve the plan, and show it to me. I said you can do it, you are my daughter, tiger father no weak daughter, powerful

I laugh too. I don't know whether he is praising me or himself?