Chapter 36

Name:Silicon Valley Author:Baisha
MCI company, namely American microwave communication company, is a famous long-distance telephone communication company in America.

When MCI company was founded in 1963, it can be said that it had unlimited scenery. It completely broke the monopoly situation of ATT company in the industry, and the U.S. telecommunications industry has since embarked on the road of competition. Att company's full name is at & T. as long as you know, its predecessor is the company founded by the inventor of telephone, you will know how awesome att is!!!

MCI company can break the monopoly, it has its own advantages!

In the 1980s and 1990s, MCI has always been the pronoun of technological innovation in the field of communication. In this era, the banner of MCI company represents the advanced communication technology. Even NSFNET is built and operated by NSFNET!!!

Therefore, when Cisco internal spread to buy MCI news, suddenly the whole industry and the United States shocked!!!

MCI has a huge scale with a market value of more than 10 billion US dollars!

Cisco wanted to swallow MCI as soon as it came into the market, which gives people a feeling of snake swallowing elephant!

However, the possibility of annexation is not without.

Citibank, Morgan bank and other banks have said that they will help Cisco to promote this acquisition!

Cisco headquarters, CEO office.

Henry and John chambers are plotting.

In fact, Henry said at the board meeting that he wanted to buy MIC is actually a smoke bomb. Cisco's real goal is "someone else"!

Uunet, founded in 1987, is one of the early Internet backbone tier-1-isp companies in the United States!

Among them, ISP refers to Internet service provider, while Tier-1 refers to Internet service that has optical fiber or satellite links all over the country and the world, has global routing and access capability, and does not need to pay "toll" to other providers. Tier-1-isp can be connected through free peer-to-peer interconnection, so as to access the whole Internet!

Uunet, as a tier-1-isp, will be the fastest growing ISP in the United States in the future, surpassing MCI and sprint!

It's not a mistake for a company with such huge potential to be able to get into the bag without paying much money?

Although NSFNET is developing rapidly, the development speed of commercial Tier-1 network should not be underestimated! We should know that American Telecom does not monopolize like some countries. It has more than n telecom operators. As a result, these tier-1-isp companies have developed rapidly and are blooming everywhere in the United States. Finally, they are connected together to form a network with wider coverage than NSFNET.

After all, there are still many people and great power. The position of NSFNET will eventually be replaced by Tier-1 network, and finally become a part of Tier-1!!!

Uunet company is able to stand out from many tier-1-isps, which is absolutely extraordinary!

MCI company looks like a sweet cake, but the total assets and scale are too high, Cisco swallow it, I'm afraid it will indigestion!

The reason why Henry wants to make a smoke bomb out is that uunet has only been established for two years. It really doesn't cost much to buy it, but Henry is afraid that AOL and Sequoia Capital will make trouble from it! Uunet will make a profit this year. Henry wants to buy it before it makes a profit. Only in this way can the price be cheap!

Otherwise, AOL and Sequoia Capital make trouble from it and delay the acquisition time. Not only uunet makes profits and its value soars, but also Cisco will lose a lot of money by bidding!

Henry told John Chambers to negotiate secretly with MCI on the surface, but the real negotiation should be on uunet's side!

For a time, the telecommunications industry is surging!

The media reports the negotiation between Cisco and MCI every day, with all kinds of news.

"One day, Cisco CEO John Chambers and MCI CEO Michael Priestley meet at Hotel XX!"

"A certain executive of Cisco said that MCI's asking price was too high and the negotiation was deadlocked."

"According to Citibank executives, Cisco will lend a total of $5 billion to Citibank, Morgan bank and Goldman Sachs Group!"

It seems that the negotiation between Cisco and MCI is in full swing, but in fact, Cisco is just making peace, putting forward all kinds of unrealistic ideas, making the negotiation deadlocked! But secretly, someone was sent to contact the real target uunet!

Uunet is very surprised by Cisco's visit. Aren't they buying MCI? How did they get here?

Lauren max, chairman and CEO of uunet, though puzzled, vaguely guessed the purpose of Cisco's coming here!

The representative of Cisco said straight to the point: "Mr. Lauren max, we Cisco want to acquire uunet, and then build it into the best ISP in the United States and even the world!"!!! Although uunet has only been established for two years, we Cisco think that uunet is a good company, an excellent company and a company with great potential. We Cisco are willing to make every effort to help it! Mr. marks, I don't know if uunet is willing to join the Cisco system and become a member of it? "

Lauren Max was a little worried when he saw Cisco's praise of uunet. Uunet was founded only two years ago. Because it needed to invest too much money to build the network, and there were not many users at the beginning, it was still losing money. If uunet had not survived with loans, it would have gone bankrupt long ago! There are many ISP companies like uunet in the United States.

Now that Cisco has shown great sincerity, there is no need for uunet to be arrogant. Lauren Max responded directly: "we can talk about this!"

Subsequently, uunet held a board meeting to discuss the matter!

At the end of the meeting, everyone agreed that joining the Cisco system is the most beneficial to the development of the company. Of course, shareholders can get a lot of money.

That night, Cisco and uunet held a formal non-public negotiation!

Cisco's acquisition of uunet must be a Blitzkrieg. If it is too late, it will change! For a long time, it is difficult to guarantee that the information will not be leaked, thus causing unnecessary trouble!

The negotiation between Cisco and uunet was very fast. We had one negotiation that night, another the next day, and then we were ready to sign the contract!

Cisco is very rich to take out 100 million dollars to wholly acquire uunet company, the price is far more than the current market value of uunet, it is impossible to refuse!

Cisco also guarantees that the original management of uunet will remain unchanged within one year and will not dismiss any employees. It also promises that uunet will start the equity incentive plan in three years!

The two points put forward by Cisco are very targeted. One is for shareholders, the other is for company executives and employees. No matter which party is very satisfied with the conditions put forward by Cisco!

After signing the contract, Cisco concluded the negotiation with MCI!

Before long, Cisco announced: "on January 25, 1989, Cisco acquired uunet with 100 million US dollars! Uunet is a very potential ISP company. We believe that with the help of Cisco's resources and channels, uunet will achieve rapid development! "

The day Cisco announced the news, Cisco's share price rose two dollars!

After the acquisition of uunet, Cisco changed its name to worldnet, and reached a strategic partnership with Nicholas group and Isearch. In addition to providing users with internet access services, it also provides information services, and uses Nicholas group's resources to provide users with a variety of customized value-added services.

However, the first priority of WorldNet is nothing else, but to make a awesome dial-up software.

Through dialing software, WordNet can push all kinds of services directly to users!

Simplicity is always Henry's point of view. Therefore, the interface of this dialing software is very simple. In the first interface, the upper middle position is a worldnet logo. This logo is also very simple. It is the artistic signature of worldnet, plus a bit of glitter. The following is the account and password input box. After the user dials successfully, another interface will appear. The dialing status will be displayed at the top of the interface, and there are two buttons at the bottom: global online portal and Nicholas shopping.

Next is the "more services" button!

Although the interface is simple and simple, it won't be dazzling, and it can highlight the two websites to attract users' attention!!!

In fact, for Internet rookies and old birds, the global online portal and Nicholas shopping network are enough for them to use!

Because of its simplicity, dial-up software is easy to make. With the concerted efforts of Henry's major companies, dial-up software was developed within a week“ "More services" includes email, news, current affairs, financial reports and, of course, more functions, which will be added in the future.

As an ISP company, users are the key to worldnet.

Good marketing and excellent service are the magic weapon of ISP!

As for quality service, with the resources of Henry's company, we can definitely do it. Marketing, however, is a rather difficult task.

When ISP grabs users, all kinds of propaganda means make people dizzy, and even a little stunned. The war between ISPs is absolutely raging. Henry knows that he will have another company to worry about in the future. However, when he suddenly looks back, he finds that he seems to be making the Internet application service industry chain equipment suppliers - basic network operators - content collectors and producers - business providers - users complete, I don't want to leave a way for others!

Go your own way, let others have no way to go( The new book asks for support. Please move your hand and vote for this book!)