Chapter 200

As for the development of video software, Henry plans to put it under IMDB holding company. IMDB website has the most complete movie database. Video is backed by such a backstage by the software, so the starting point is naturally much higher!

Henry came to IMDB holdings and asked CEO Marcy fillmond to set up real networks, a video player subsidiary. Henry can't wait for the establishment of this company, so he just set it up by himself! The only task of the company is to develop RMVB streaming video format, and then launch RealPlayer player!

Henry was afraid that these developers didn't know how to develop the RMVB video format, so he gave them a lecture: "as we all know, the requirements of compressed sampling rate for still pictures and moving pictures are different! If the bit rate is always fixed, the utilization of bits will be wasted. Therefore, on the basis of ensuring the average compression ratio, the encoder will set different dynamic bit rates according to the complexity of picture changes. For example, a higher bit rate is used for complex dynamic pictures (song and dance, flying car, war, etc.), while a lower sampling rate is flexibly used in static pictures. In this way, bit rate resources can be reasonably utilized. Video files can not only be compressed to a very small size, but also the audio-visual effect will be very good, so that the file size and clarity can be achieved at the same time! "

"This technology, I call it VBR technology, dynamic bit rate technology!" Henry said, and wrote down the three letters "VBR" on the blackboard.

Because Henry is the first person to put forward VBR technology, so the developers are excited. Although VBR concept is very simple, but can think of this idea, it is very difficult!

"The chairman is indeed a genius, brain melon seed is flexible!" One by one, the developers looked at Henry with admiration and thought.

After a pause for them to digest, Henry continued, "in addition, RMVB will adopt a technology. This technology, I call "atomization" technology. Generally speaking, after the picture is enlarged, there will be "mosaic", which is caused by the traditional frame loss technology! But what we have to do is to make the picture a little fuzzy, so that we can't see clearly! "

"Combining VBR technology with atomization technology, RMVB format will be an epoch-making video format!"

"Finally, I would like to make a request. Due to the limitation of network speed, we also need to design a way to make RMVB video compression ratio different according to different network speed, so as to realize real-time transmission and playback of image data on low network speed

Developers have nodded, this design is good, fast network speed, you can watch high-definition video; The network speed is slow, and the video can be plain (ordinary clear).

Henry finished his lecture and left.

After that, the developers watched Henry leave with admiration. Then, they got excited and prepared to make a big contribution in the field of video format!!!

In 1992, Microsoft launched avi video format and real networks launched RMVB video format. By comparison, Microsoft looks like it's going to be hanged. In 1995, real networks launched RM format, which was popular all over the Internet. In the era of enhanced RMVB format, it occupied more than 80% of the Internet market!!!

Now? It can only be said that when Microsoft met Henry, it was a tragedy

August is coming soon. After several months of design work, the architectural design company has completed the overall design of Williams center, and then is ready to participate in the bidding!

Henry also hopes that the Williams center can start construction earlier, so the bidding conference is scheduled for August 1, and now there are only a few days left! For the time being, John Chambers was in charge of this, while Henry went to blizzard.

Last time, they said, "Warcraft 1" will be finished in one month. Now the date is coming, so Henry will come to have a look. If it's finished, play two by the way. Henry hasn't played Warcraft for a long time

After coming to blizzard, CEO Mike mowemi took the company's top management to welcome Henry.

"Welcome to the chairman!"

"Well, has the game been developed yet?"

"Almost!" Mike mowemi said sheepishly.

I knew it!!!

When Henry heard this, he was not surprised, and then said: "although it is said that Warcraft 1 will be the first real-time strategy game in the world that can fight on LAN, I hope it can be made into a game that can fight on the Internet! Parent company firefly game company will build firefly game platform, and all its games will land on this game platform in the future! "

"Chairman, don't we sell game CDs?"

"Yes, we don't sell CDs!" Henry said, "we sell activation codes!"

"Activation code?" Mike mowemi and others have doubts.

Henry laughed and explained: "first, register the firefly game platform account, and then pay for the activation code of Warcraft 1 before you can play online! Activation code is a set of serial numbers, and bound with firefly account, so even if others know the activation code, there is no! Because this activation code only belongs to this firefly account! "

"Chairman, but in this way, many people can play stand-alone games without spending money!"

"What's so funny about stand-alone games," Henry said, not caring. "They're tired of playing them. Sooner or later, they'll spend money on online games! I'm very experienced at this point... Cough, I mean, I'm pretty sure about that!! " As he said this, Henry suddenly realized that he had missed the point and quickly explained.

This is the first time to do online games, where to experience ah.

Mike mowemi and others did not doubt anything. After listening to Henry's words, they looked thoughtful.

But Henry continued: "because we only sell activation codes on the Internet, the manufacturing cost is negligible, and the sales cost is negligible. Therefore, the price of the activation code, we can price a little cheaper, set a most of the game fans are not distressed by the price! For example, 20 dollars! "

"20 dollars???" Mike mowemi and others couldn't bear it any more, and they couldn't help crying.

"Warcraft 1" is too cheap to sell for $20. Generally, a game CD costs $60 or $70, or even hundreds of dollars, let alone a large-scale production like "Warcraft 1"!!!

In terms of pricing, Mike mowami and others have carefully considered before, preparing to price a game CD for $100. Now, when Henry talks about $20 and cuts $80, how come people are not shocked?

"Chairman, we agreed to set a price of $100. If you set a price of $20, how can the company make money?" Said Mike mowemi.

"How many game CDs do you expect to sell?" Henry asked with a smile

After thinking about it, Mike mowami replied, "we are very confident about this game, so, 400000 copies..."

"Well, I'll let you sell 400000 game CDs. In other words, if you sell 400000 game CDs, you can only earn $20 million! Have you ever thought about how many activation codes we can sell if we sell $20 activation codes? "

Henry glanced at the crowd and said, "don't say much. Since it's sold at such a cheap price, there must be a million! Twenty times one million, that's 20 million dollars!! Can't you sell a million game activation codes for 20 dollars? I believe two million, three million, or even more are possible!!! And sell computer game CD, but rarely more than a million quantity! On the one hand, the pricing is high; on the other hand, the channel of offline sales is limited after all! "

"But I believe that as long as he goes online, he will know firefly game platform and Warcraft 1! I still have this confidence Henry as an Internet giant, almost monopolized the entire Internet, he wants to let Internet users see the dog, that Internet users can never see the cat!!!

"In addition, the main group of people who play games are young people, who have generally been in contact with the Internet. Therefore, it is more targeted to sell game activation codes online! Moreover, with the development of the Internet, every household has begun to open the Internet... "Henry said lightly.

Mike mowami thought about it and said, "Chairman, what you said seems to have some truth..."

Henry laughed. "In fact, we can also charge for updating maps. We charge a dollar for each new map. You think, as long as there are more users, a map can make a lot of money. We update a map every month. How much money will we make in a year? After the "Warcraft II", the game update, but also $20, before version 1 of the map all invalid, we can continue to earn money by updating the map

Henry said so much, in fact, there is also a purpose, is to develop firefly game platform!

How much can a Warcraft 1 make? Henry's ambition is very big. He wants to develop firefly game platform into the largest game platform in the world. As long as the platform is popular, naturally, other companies are willing to log on to this platform, and firefly game platform will be able to collect Commission and make a lot of money!

Maybe a month's money is more than Blizzard's one year's!!!

Platform is channel, channel is king!

Take a look at Nintendo in Japan and make a game console as a platform to earn the value of other game companies.

Take a look at the world's largest steam platform in the future. NIMA, the company's people don't do anything. They travel all day and earn n times as much money as those companies who work hard to develop games!! Steam doesn't dare to disclose its sales data even if it makes too much money, because the sales are too good, for fear of irritating retailers

There is also EA manager platform, which is more powerful than printing money!!!

So, Henry is not really concerned about whether Warcraft 1 can make a lot of money, but whether it can bring more popularity, let firefly game platform develop and grow!!!