Cymer's core technical talents are the two founders. Henry decided that he would like to do it slowly. Don't push it too hard!
This year, Clinton frequently attended various social occasions to publicize next year's presidential election. His slogan was to develop the economy and promote the development of the information superhighway in the United States. Clinton's speech won the support of the public!
This year, the Internet industry is surging, challenging Nicholas shopping network, global online portals, Isearch search, ICQ instant messaging companies countless, but still failed to shake their position!
However, the market share is gradually eroded.
There are more than ten e-commerce websites in the United States, and Nicholas shopping can't get all the netizens, so it's natural that many users will be divided up. And in Henry's investigation, behind some websites, there are some industry giants in support.
Henry refused FedEx and UPS, so they couldn't hang on a tree of Nicholas shopping. So he supported another two potential websites and formed a confrontation with Nicholas shopping!
With abundant funds, these e-commerce websites are developing rapidly!
Geely Hutt reflected to Henry that in the last quarter, although the trading volume of Nicholas shopping network increased, the growth rate decreased! Before that, the growth rate was more than 50% in each quarter. After 1991, the growth rate dropped to less than 40%. The main reason is that the number of e-commerce websites is increasing, and the rising speed is too fast, many users are attracted away!
Henry carefully understood and analyzed it, and felt that the situation was a bit grim. If Nicholas shopping net doesn't make any changes, if it goes on like this, e-commerce in the United States will form a chaotic pattern of feudalism. Nicholas shopping network is of course the largest "Princes", but it is impossible to command the heroes and become the overlord!
Although the Internet penetration rate in the United States is high, not every American has access to the Internet! More than 60% of the people just know about the Internet. It's not clear what it is. Therefore, not to mention the Nicholas shopping network will understand! Those who have just come into contact with the Internet do not have a strong sense of identity with Nicholas shopping. This creates opportunities for other e-commerce websites!
The Internet is still in rapid development, the real pattern has not been determined, everything is possible!
"Do C2C!" Henry thought about it and finally said to Geely Hutt.
"C2C is..." Geely Hutt hesitated for a moment and said, "e-commerce between individuals?"
Henry nodded and said, "yes, that's right. We let consumers sell things to another consumer through Nicholas shopping platform. In short, we build a platform that allows individuals to open online stores on Nicholas shopping website and sell to other consumers! "
Geely Hutt brightened up and said excitedly, "yes, that's a good idea!"!!! If C2C is launched, many people will be interested in it and open a shop on our website, and the popularity will increase greatly, and the traffic of our website will also soar! "
"That's it!" Henry said with a smile, "the more popular people are, the more customers will come here to shop. The essence of the market is a zero sum market. If users shop here, they will not buy the same things in other places.... "
"Chairman, they open online stores on our website. As a third-party business, we can also charge for them." Once the C2C model is launched, the traffic of Nicholas shopping network may blow up the server. Geely Hutt is excited when he thinks about it. He can't help asking eagerly!
Henry said with a faint smile: "yes, just like B2C and B2B, there is a charge for opening a store, and a part of the charge for a successful transaction!"
Nicholas shopping network started with self-management, followed by B2C, allowing third-party businesses to enter, followed by B2B, and now we start to do C2C.
Henry thought about it and said to Geely Hutt, "then I'm going to reorganize the Nicholas group, which will also include Nicholas shopping network. My idea about Nicholas shopping network is that C2C is called eBay, B2C is called Amazon, B2B is called Alibaba, three carriages go hand in hand to build Nicholas e-commerce empire!"
EBay, Amazon, Alibaba? What three strange names... Geely Hutt's face was full of confusion, but his name was the second. He said to Henry, "well, then I'm going to reorganize the company!"
"Well!"
Henry answered, and then said, "with the launch of eBay, there are bound to be fakes! Therefore, it is very necessary for us to develop an evaluation system. When shopping, users can look at the store evaluation first, and then choose to shop! In addition, a complaint function should be added to the evaluation system. If consumers complain about the store, we will freeze the funds of this transaction until the problem is solved! In this way, we can try our best to eliminate the existence of fake goods! Because, selling fake goods was complained, not only can't get money, but also low evaluation, and no one will come into the store to buy things!!! Of course, this evaluation system is not only used on eBay, but also on Amazon and Alibaba! "
Geely Hutt nodded and wrote down what Henry said.
Within the following week, Henry reorganized Nicholas group.
The original Nicholas shopping network has been changed into Nicholas international e-commerce company, which owns three brands: eBay, Amazon and Alibaba. In addition, it also owns Nicholas express company!
The original IMDB holding group was changed into Nicholas IMDB company, which owns IMDB website, IMDB cinema and IMDB Plaza!
This change of Nicholas group company surprised the outside world. Obviously, after this change, the company's development is more clear, market segmentation, sub brand building and strong competitiveness!
The main website of Nicholas international e-commerce company is Amazon. On the main page, it is self operated by Amazon. There are three link options in the more prominent position: Amazon Mall (third-party businesses), eBay, Alibaba! At the same time, Nicholas international e-commerce also launched independent eBay and Alibaba websites, and each website will leave a link position for the other two brands in a more prominent place!
In fact, this way is equal to the independent operation of the three brands and the organic combination of them, which has the strong combat effectiveness of the "sea, land and air" integrated operation!
We have seen Amazon in B2C mode and Alibaba in B2B mode. But C2C mode of eBay, but not common!
After Nicholas international e-commerce company launched eBay, it soon caused a huge sensation!
Anyone can auction things on the eBay website, or open a shop, even if you auction a broken game console, or sell second-hand goods, no matter what, eBay will allow it!!!
The slogan of eBay website is: "let the people all over the world, everyone is a seller, everyone is a buyer!"
"There are no hurdles!"
"If you want to, you can do it!"
Countless curious netizens sent their electronic products, toys, magazines, diaries and so on to the eBay website for auction to see if anyone would buy them. But after a while, it was auctioned off! Some netizens bought it, but some on eBay. The purpose of this website is to create a sales atmosphere, so as to attract more people!
When the American people saw that other people took useless things from their families to the eBay website for auction, and even sold them, they couldn't help but put their own things on the eBay website for sale. Some sold, some didn't!
Two weeks later, a 17-year-old man in California wrote his shopping legend on eBay at the Isearch post bar.
"When eBay first came out, I traded a brooch for an old marvel. Later, I traded marvel for a transformer, and then I traded the transformer for a worn-out bicycle with others. Later, I continued to exchange goods with others on eBay website. Now, guess what I changed
"You can't imagine that I've changed to a Ford now. Although it's a very old Ford, it's my first car. Therefore, I will cherish this car very much and I'm not going to change anything else! Now, I drive this Ford to school every day, listening to the wind whirring in my ears. It's really wonderful! "
The post also attached the transaction information and pictures, enough to confirm that this is a real shopping experience!
Then, this post quickly became popular and became the most popular topic on the Internet( For subscription, less a pack of cigarettes, read a month of legitimate books. This book is from the starting point website, please support