Chapter 276

In December 1992, in addition to the fierce presidential election campaign in the United States, toy story, an animated film, was irresistibly killed out of many films and became the darkest dark horse of the year!!!

After three months of publicity, "Toy Story" is probably a household name. After watching the promotional film, countless children are obsessed with it, crying and arguing to see it《 "Toy Story" in response to this situation, made a propaganda: "this Christmas, accompany children to watch a lively and interesting animated film -" Toy Story "!!"

On Christmas day, Americans like to go to the movies. Therefore, Christmas is the most competitive time for film companies!

"Conductor, I want to buy three tickets for toy story!"

"Conductor, get me four tickets for toy story!"

“……”

At Christmas, most of them go to the movies with their children. Therefore, to buy a ticket is to buy several tickets.

Disney Company is from the start of animation, animation film is their strength. When people talk about cartoons, Disney Company is the first one they think of. Disney animation, using the traditional way of artificial painting, and "Toy Story" belongs to computer production, the two are very different.

Disney has always insisted that only hand drawn animation can be lifelike and expressive. Therefore, for "Toy Story", Disney Company's performance is very cold, or can be said to be hostile!

If toy story is successful, it's no different from challenging the authority of Disney. It's the challenge of computer animation to traditional animation!

Disney is very concerned about this.

In the past three months, "Toy Story" has been constantly promoting, and its influence is growing. When a reporter asked about Disney's reaction, Disney said, "Toy Story" is simply sensationalism, pure computer animation film, can't compare with manual drawing, after the film is released, it will fail!!!

Not long after that, Disney announced to the public: "next year, we will speed up the production of the animated film" Lion King ", we will let Pixar Animation Studio know what is real animation!"

For Disney's clamor, Pixar Animation Studio did not come forward to refute, they believe that the language blank is weak, the box office performance of the works will be the most powerful counterattack!

Pixar Animation Studio is confident that toy story can get a high box office. This is their last three years' work. They are more confident than anyone else!!!

The plot of "Toy Story" is mainly about that the little owner is wealthy and owns a room of toys. Among them, his favorite is woody, a cowboy doll, who has become the "boss" of toys. When the owner goes out, the toys in one room become the world and live their own life. One day, the little master brought back a new thing: space force bass Lightyear. Buss Lightyear's novel appearance and advanced functions make the little master love him and threaten Woody's status. Woody tried every means to get rid of bath Lightyear. Accidentally, they both fell out of the room window. The neighbor's dog was barking. The neighbor's child was a toy sadist

In fact, "Toy Story" is not only an animated film for children, but also for adults.

Buss Lightyear has always regarded himself as the leader of distant stars, a brave explorer and a self sacrificing cosmic warrior. But when he saw the TV screen, all of a sudden he was stunned.

On the TV screen, mass-produced bass Lightyear is rolling and packaging on the assembly line, while a baritone is exaggerating, "bass Lightyear with searchlights! Bass Lightyear with electric folding wings! Bass Lightyear with wrist walkie talkie

It turns out that I'm not a real space policeman, just a toy that can be mass-produced

Buss Lightyear can't accept this reality. He shouts to the communicator quickly and mechanically: "buss Lightyear to headquarters, Buss Lightyear to headquarters!"

He looked up at the starry sky and cried nervously, "fly to the universe, boundless!"

However, no matter how he called, he couldn't fly. Because, he is just a toy!

Bass Lightyear these crazy actions, when adults see, can not help but feel a trace of sadness and pain, it turned out that he was so similar to himself: when he was a child, he also believed that he would become a great man, a successor of XXX. However, when I grew up, I suddenly found that I was just one of the ordinary people

Cry, adults actually cry!

Finally, when the movie is over, the audience applauds like a flood of applause!!!

After watching the film, many viewers strongly recommend toy story to their relatives and friends!

"Smith, hurry up and watch toy story. It's absolutely wonderful. I almost cried!"

"If it's true or not, can cartoons make you cry?"

"You'll know when you look at it!"

"Well, I'll take my family to see toy story now!"

“……”

At the moment, on the IMDB website, Toy Story scored 9.5. The following comments are unanimous.

"Pixar Animation Studio is so awesome that it can shoot such a beautiful cartoon!"

"Yes, the picture is beautiful and the plot is full of ups and downs. I'm fascinated by the content of this touching story, which is a mess..."

"Hehe, me too." Toy Story "is definitely the best movie in Christmas

"Oh, it's sad after watching it. Finally, seeing bath Lightyear standing in silence in front of the clear sky outside the window, I feel desolate

"Toy story is a good film. It's not only fun for children, but also deep. We adults like it too!"

“……”

"Toy Story" burst of public praise, then, the cinema ticket office kept coming out, to buy "Toy Story" movie tickets.

Fire!

Very hot!

There's a wave of watching toy story all over the country!

On the first day, the box office of toy story was as high as $15 million, which was very good, but not surprising!

But the next day, word of mouth spread, "Toy Story" box office suddenly soared, as high as 28 million dollars!

A week later, toy story's weekly box office came out, up to $100 million, becoming the box office champion.

When the data came out, it shocked everyone.

It's hard to imagine that an animated film made entirely with computer animation technology can actually get $100 million at the box office.

"Computer animation makes so much money?" Countless people have doubts!

Disney, a traditional animation company, was immediately questioned. Does the rise of computer animation mean the decline of traditional animation companies?

That day, Disney's share price plummeted!

Investors are no longer as confident about Disney as they used to be.

The success of toy story means that computer animation has the ability to challenge Disney's traditional animation!

Numerous media have followed suit, wantonly singing Down Disney, Disney is in the forefront of the storm for a time.

"Disney said before that" Toy Story "was just a slap in the face. Now it seems that Disney Company has been slapped in the face《 Toy story's box office is 100 million US dollars in the first week. Although we don't know what the final box office will be, we can finish Disney's animated movie! The decline of Disney has become an indisputable fact

"Pixar Animation Studio has won awards for its previous short film animation, and has not produced any more works after three years. It turned out that it was three years of hard work, and at last it presented us with an audio-visual feast at Christmas

"Pixar Animation Studio, a new generation of animation film overlord!"

“……”

At this moment, in addition to the movie theater full of "Toy Story", Galaxy store's movie toys and other peripheral products are also on sale. Hundreds of thousands of toys and other authorized products can be sold in one day, increasing revenue by more than 25 million US dollars a day!

Galaxy store has built more than 1500 stores all over the United States, specializing in selling Galaxy film company's film peripheral products, including video tapes, toys, clothing, accessories, stationery and dozens of authorized products, which is equivalent to a supermarket!

Galaxy stores are mostly located near the cinema. After watching the movie, the audience can go shopping. At that time, people had just finished watching the film, and they were very interested and eager to buy.

"Toy Story" box office and surrounding double harvest, can not help but envy.

At this time, George Lucas was green with regret. He never thought that Pixar Animation Studio could make so much money. As we all know, a movie is on fire, and the peripheral products are the most profitable, especially cartoons. The peripheral products are the easiest to develop and the most popular.

Peripheral product cycle is long, more profitable, look at this trend, a "Toy Story" will bring Pixar Animation Studio hundreds of millions of dollars in net income

George Lucas shook his head and sighed, "well, I'm losing money. I'm losing money..."

Obviously, since Pixar Animation Studio can produce such excellent animated films as toy story, it can naturally produce more and better animated films. Pixar Animation Studio is a hen who can lay golden eggs!!!

At the moment, there is another person who is very depressed, that is apple founder Steve Jobs!

Jobs now has a feeling that he wants to cry.

At the beginning, it was he who first found George Lucas and said that he wanted to buy Pixar, but he robbed Henry Williams.

Well, jobs was a little angry, but he didn't care too much. Then I heard that Pixar Animation Studio was always burning money, losing a lot of money to Henry Williams. When jobs heard the news, he gloated.

"Ha ha, fortunately I didn't buy it, otherwise I would be the one who lost money!"

A few years later, now that toy story is released, jobs finally sees Pixar Animation Studio's ability to make money. His heart is suddenly complex and inexplicable.

And the next computer company he founded has been losing money, which makes him feel a bit desperate.

Next computer company mainly develops workstations. However, in more than seven years since its establishment in 1985, the number of workstations sold by next computer company is less than 50000, even less than that sold by Sun company in a month at its peak

Steve Jobs is crying for nothing.

Now, next computer company is facing serious financial pressure, which is like a huge mountain on jobs... But at this time, he saw a company that he could have owned and made a lot of money, but because of the slow acquisition, he missed it!

Oh, what kind of mood should this be?

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