Hongnian technology company is originally a large-scale electronic processing plant with strong production capacity. It can produce tens of thousands of computers in a week!
In order to make a name for itself, Hongnian technology has spent 10 million yuan on advertising in major TV stations.
The scene in the advertising video is in a very cool, high-tech production base, in which there are a lot of European and American foreigners in white overalls.
At this time, the voice over sounded: "Hongnian technology, together with Cyrix, the world's third largest microprocessor manufacturer, and Williams electronics, the world's richest man under the name of Henry Williams, will jointly build a computer with strong global performance and a price of only 3500 RMB! In mid June, Williams retail stores all over the country are on sale... "
At the end of the advertisement, the screen appeared four engraved characters "Hongnian technology"!
To advertise a product is to fail. The purpose of advertising is to promote the brand, Hongnian technology is the brand, as long as the brand is famous, any product will get twice the result with half the effort!
This advertisement is not very creative, but the effect is very good!
Maybe the Chinese people don't even know what kind of company Cyrix is, but it doesn't matter. As long as they hear that Cyrix is the third largest company in the world, it's a powerful company! They may not know what company Williams electronics is, but it doesn't matter. As long as they know that it's the company of Henry Williams, the richest man in the world, it's also a powerful company!
Henry Williams, can they not know?
Since both companies are so powerful, the computers they make should also be so powerful. This reasoning is quite natural, isn't it?
Hongnian computer was soon distributed to Williams retail stores all over the country.
More than 300 retail stores have speeded up the renovation process, completed all of them before the middle of June, and then opened in a unified way!
On the opening day, the Williams retail store was full of people, very hot!
Today's computer will be tens of thousands of yuan, Hongnian computer as long as 3500 yuan, naturally attracted countless people!
In 1994, the rise of the computer room, computer 5 yuan an hour, a computer 18 hours of work, you can earn 120 yuan a day, if you have five computers, you can earn 600 yuan. At that time, the salary was only a few hundred yuan a month. It was a big profit to open a computer room. One day was worth another month!
However, computers are too expensive and the cost of opening a computer room is too high. But now it's OK. Hongnian computer only needs 3500. The threshold for opening a computer room is low, and many computers can be added all at once!
Hongnian's computers immediately became very popular. On the same day, more than 6000 computers were sold, and each retail store sold an average of more than 20 computers.
Henry set the price of Hongnian computer at such a low price, but that's something else.
Look at the startup, the computer desktop program will know, basically are Henry's company's software, through the way of bundling, increase the number of users! The current system software is not Microsoft system, but Linux system. Henry wants to challenge windows system with Linux system!
Microsoft's system costs $100 each, and the cost of a computer will have to increase by nearly 1000 yuan, which is too expensive. Henry can't let Hongnian technology company use Microsoft's pirated system, otherwise the price will be reduced, and he will be sued by Microsoft! But the Linux system is Henry's own system.
Linus towards, the father of Linux, is a hacker. He joined the "matrix" Department of 360 McPhee in early 1991. During this period, he developed Linux system with the support of 360 McPhee. Therefore, the copyright of Linux system belongs to 360 McAfee company, which is Henry's!
Linux system is a kind of UINX system, that is, a system based on UINX system. Only with the help of its design, the code does not copy UINX, so there is no infringement. UNIX system is an operating system developed by at & T company, which has great influence. It was an open source system before, but later, when it saw that it was profitable, it charged!
UINX system can be said to be in addition to Microsoft, other operating systems are basically like UINX system, such as Linux system, Apple's macos-x system, sun's Solaris System and so on!
Microsoft can challenge so many systems with its own efforts, which is also enough!
However, at present, although Microsoft is dominant, it is not in an absolute monopoly position, and there are still many systems in the market that pose a threat to it. Of course, once Windows 95 comes out, it will really monopolize
Microsoft has developed for so many years, accumulated a lot of technology, and also got the support of many software companies, rich in software. It's hard for Linux system to catch up with it! The only way to speed up the pace of catch-up is open source system, so that all the world's operating system developers together to design Linux system!
Therefore, after the development of Linux system, Henry decided to publish the source code. So he set up a website called "Linux open source community" to publish the source code on the website, so that programmers around the world can download it and upload the improved system kernel at the same time!
Open source means no money, which naturally attracts many operating system developers and enthusiasts. In order to trick them into uploading their improved system kernel to the Linux open source community, Henry strongly advocated and chanted: "the spirit of Linux system is sharing!"
From 1991 to now, under the leadership of the "matrix" Department of 360 McPhee company, through the improvement of countless operating system enthusiasts and learners, the development speed of Linux system is very fast, and its function is more and more powerful! According to statistics, there are nearly one million users in the world using Linux system. Most of them are server and workstation systems. Personal computer above the use of Linux system is less!
Some people may wonder, open source means that the system is free, how to make money? In fact, there are many ways to make money from open source.
First, technical services. For example, there is a company that wants to get involved in the computer industry and produce computers with Linux system. However, the company is not proficient in the operating system. Then, if the system has problems, it needs technical services!
Second, sell hardware through free systems. Just like Hongnian computer, the system is free, the price is low, and the hardware is very competitive!
Third, application services. In the system to launch a fee application software, usually bundled software!
Fourth, accessories. Develop open source peripheral products, such as publishing open source technical books and so on!
Fifth, develop a variety of product lines. Linux system can launch common open source system and professional charging system, such as some servers with special functions, it may need more targeted professional system!
Of course, there are still many ways to make money, and we need to continue to explore!
Linux system usually refers to the system kernel, a complete operating system, including the kernel, function library, user interface three main parts. Other companies can customize their own systems according to their needs, just like Android, whose kernel is actually Linux kernel.
At present, Microsoft's system has not yet formed a monopoly, and the Chinese people who have used computers are relatively few. Now it should be easier for them to contact the Linux system first!
(PS: I went out for two wedding drinks today and got dizzy. In addition, an old man died nearby, and his children were crying all night. Alas... Not to mention, tomorrow will be more