Chapter 323

Henry's hotel is called "Hengdian senior hotel", but in fact it is not very senior. At most, it is a four-star hotel!

The owner of the hotel is a native of Hengdian. He is about 35 years old. He is about 170cm tall. He has a shaved head, a wide body and a smiling face. He looks like a Buddha. His name is Zeng Hongshen. When he heard that Henry and kailinna were going to hang out in Hengdian, he volunteered to be a tour guide.

On the way, Zeng Hong introduced Henry and kailina with a deep smile: "Hengdian is small, but it has beautiful scenery with mountains and water. Because it is located between Jiangsu, Zhejiang, Shanghai, Fujian and Jiangxi, there are many tourists! But on the other hand, Hengdian is barren, with thousands of ravines and many barren mountains. Therefore, most people here are not very rich except for a few people! "

"The most famous company in Hengdian is Hengdian group. In addition to the development in electronics, medicine and chemical industry, they also started to get involved in tourism culture. Many scenic spots in Hengdian have been bought by them and many resorts have been built! Mr. Williams and miss kellina, if you want to go, I can take you there! " Zeng Hongshen said, "what's more, I also heard that they are planning to build a Guangzhou Street scenic spot in order to cooperate with director Xie Jin to shoot the historical blockbuster Opium War."

"Mr. Xu Wen, the founder of Hengdian group, even said that he would set up a film and television shooting base in Hengdian town. If this is true, it would be great. The business of my hotel will be better!" Zeng Hong said with a deep smile.

Henry was slightly stunned when he heard the words, while kailina turned to look at him, and they looked at each other.

They didn't speak, but they both understood what was in each other's eyes. Obviously, Henry's film city plan has been put forward first.

"Well, let's take a look at the resort of Hengdian Group... Well, there's the Guangzhou Street scenic spot!" Henry said quietly.

……

……

Within 20 minutes, Henry and others arrived at their destination.

This is one of the resorts owned by Hengdian group. The water is gurgling and the style is unique. The well decorated wooden houses are built along the river. Many flowers and trees are planted on the river bank. The scenery is very beautiful. Guangzhou Street scenic area is ready to be built near the resort to attract tourists!

Henry and others first went to the resort, where they had a special meal of Hengdian, such as fried meat with dried plum vegetables, local chicken pot, Dongyang roast tofu and so on. Henry has a big appetite. He hasn't eaten his hometown's food for a long time. He is so nostalgic that he thinks that he will hire several Hengdian cooks to cook for himself next time!

After that, they went to the resort a little.

At this time, the high-level of Hengdian group, including Chairman Xu Wen, all rushed over!

"The presence of Mr. Henry Williams and miss kellina has made our Hengdian resort shine!" Xu Wen said with a hearty smile, "Hello, I'm Xu Wenrong, chairman of Hengdian group!"

Then Xu Wen reached out and shook hands with Henry.

Xu Wen is speaking Chinese, and a translator is translating at the same time.

As he reached out to shake his hand, Henry laughed at him in fluent Chinese and said, "Hello, Mr. Xu Wenrong!"

Xu Wen was surprised. "I didn't expect Mr. Williams to speak Chinese so fluently!"

Henry chuckled, "Mr. Xu, I heard that you are going to build a Guangzhou Street scenic spot to shoot" Opium War "for director Xie Jin?"

"Oh, yes!" Xu Wen said with a smile, "director Xie Jin has been worrying about where to find the right shooting location. However, as you can imagine, the street scenes of Guangzhou have changed. The Opium War is a historical masterpiece. It requires not only that the plot in it should be in line with history, but also that the shooting background of the film, such as buildings, should also be in line with the environment at that time, so as to make the shooting true and restore the scene at that time to the greatest extent! "

"After hearing this, we in Hengdian group had a whim. Why didn't we directly imitate one according to the architectural style of that period?" Xu Wen chuckled, and then continued, "as you can see, we have asked people to design the whole Guangzhou Street scenic area, and invited the construction team!"

Henry nodded with a smile, thinking, Xu Wen and Hengdian group are really smart, and have great courage!

As far as Henry knows, the previous business model of Hengdian group was "free + free". The so-called "free" means that a famous director who wants to make a film will come to Hengdian and build a shooting base for you free“ "Free" is any crew to Hengdian film and Television City shooting, completely free!

"Free + free" is simply a very clever marketing means.

First, it has been highly valued by governments at all levels. From the state to Dongyang Municipal People's government, we highly affirm and fully support it.

The second is the media focus effect, which is a big pie in the sky! With the soaring price of TV advertising, 100 million yuan to the TV station publicity, is far less than free to build a building worth hundreds of millions of real and sensational. And in this way, Hengdian group can also have its own fixed assets, killing two birds with one stone!

Third, the demand of film shooting for a large number of mass actors provides a lot of employment opportunities for Hengdian! You know, the company that can provide a lot of jobs is the company that is forced by the cow, and the state still has to fatten it?

The fourth is the series of supporting facilities needed for filming, which has led to the emergence of new professional processing service industries such as props and costumes in Hengdian.

Fifthly, the shooting of the film has attracted tourists from the surrounding areas and promoted the rise of Hengdian's catering, accommodation and other tourism services

Hengdian group only rely on the surrounding income is enough to earn the pot full!!!

There are hundreds of film and television shooting bases in China, but few of them can make money, and Hengdian film and television city is undoubtedly the most profitable one. Henry thought that if he set up Hengdian film and Television City, he would have to do the same. Since the successful examples are here, he would not copy them!

What Henry is more puzzled about now is whether or not to go other people's way and let them have no way to go?

Henry shook his head, heart said, forget it, give Xu Wen and Hengdian group a choice, surrender or death, by their own choice!

"Mr. Xu Wen, I heard that you plan to set up a film and television shooting base in Hengdian?" Henry said with a faint smile, "ha ha, to tell you the truth, I am also very interested in this, and I plan to build a film and television base here!"

When Xu Wen heard this, he was stunned and couldn't speak for a long time.

"Mr. Xu Wen, how much money do you plan to invest to build a film and television base? 2 billion yuan? " Henry smiles and says, "I'm going to invest 10 billion!"

Unless Hengdian group sells all its assets, let alone 2 billion yuan, it will not be able to take out 1 billion yuan! Xu Wen's face became very ugly, especially when he was asked about his investment by Henry.

"Ha ha," Heng said to Xu Wenrong with a smile, "Mr. Xu Wen, do you think this is OK? We both invest to set up a joint venture, and then build Hengdian film and television city together. I can invest a little less money, and the shareholding ratio is 7.3. " Henry stopped for a moment and asked Xu Wenrong to think for more than ten seconds. Then he asked, "well, Mr. Xu Wen, are you satisfied with this way of cooperation?"

"Mr. Williams, I can't answer you yet!" Xu Wen frowned and said, "I'll get back to you after I think it over."

"Yes Henry nodded and asked a bodyguard to give Xu Wenrong a business card.

"Within three days, you can call me whenever you want!" Henry said with a faint smile.

Xu Wen took the card and looked at it. There was only one number on the card, and nothing else. However, the material of the card was very good. It felt very good and had a metallic texture! Xu Wen put his business card in his pocket and said, "OK, I'll get back to you in three days."

Henry smiles and says goodbye to Xu Wen.

In fact, Henry is not too concerned about making money in Hengdian film and Television City, but having Hengdian film and television city means having a strong relationship in the film and television cultural circle, which has a great influence on Henry's later layout.

Henri is ready to let IMDB enter China, establish "IMDB China", imitate the development mode of Wanda Group, and build commercial streets, resorts, five-star hotels, office buildings, high-grade apartments, etc. with IMDB Plaza Center, so as to create an independent large-scale business circle integrating shopping, leisure, catering, culture, entertainment, etc!

Once "IMDB China" is developed, Wanda Group will be able to stay cool

As soon as Henry left, Xu Wenrong said to an employee beside him, "go and contact the county magistrate Cheng Wenhong for me, and say, I'll continue to talk about the film and television base plan mentioned last time with him!"

"And..." Xu Wenrong cried, "immediately inform the management above the manager of the group company to come to the company headquarters for a meeting at nine o'clock tomorrow morning!"

"Yes

……

"Marcy Philemon, I'm Henry Williams! Now you send a team to Hengdian, China! It's time for IMDB to enter China! " Henry said, "I plan to build IMDB China here and build an independent business circle of our own around IMDB Plaza. No matter IMDB department stores, IMDB hotels, IMDB office buildings, IMDB cinemas and so on, they will all build and operate by themselves. In the United States, maybe someone will sue for monopoly, but this is China... "Henry said with a faint smile," China's monopoly is nothing, you can be assured to do it boldly! "

As soon as Marcy Philemon heard this, he immediately said, "OK, I'll send the best team right away."

"Well!"

Henry hung up the phone and murmured with a smile: "after the establishment of IMDB China, Hengdian film and television city will be placed under the company...."

……

The box of a luxury hotel in Hengdian.

"Ha ha ha... Hello, Mr. Xu!" After Cheng Wenhong county magistrate entered the box, he saw Xu Wenhou and walked towards him with a laugh.

"Welcome to county magistrate Cheng, come and sit down, please!" Xu Wen quickly stood up from his chair.

"Ha ha, what's the matter with Xu Dong?"

When Xu Wen sent for Cheng Wenhong to come, he had already told the story, but Cheng Wenhong asked with a clear mind.

With a smile on his face, Xu Wen did not expose him. He cooperated and said, "yes, I want to talk to you about setting up a film and television base."

Cheng Wenhong, county magistrate Cheng, sat down on a chair next to Xu Wenrong. He laughed and said, "Oh, it's the matter. It's good for Xu Dong to make a phone call. What kind of wine do you want to invite me to drink..."

"Yes, it must be..." Xu Wenzhao waved to his subordinates and said, "come on, give it to county magistrate Cheng. Cheng county is coming for a long time. I'd like to have a drink with county magistrate Cheng! "

After his subordinates filled their glasses with wine, Xu Wen said to Cheng Wenhong, "magistrate Cheng, we don't talk much, we are all in the wine! As you know, I will never treat my friends badly when I do things... "

"Well, let's have a drink..."