Chapter 504

Jobs smile, showing self-confidence, "don't worry, I'll show you a video first!" With that, he started a video on MacBook.

At this time, everyone's eyes all noticed the large LCD screen in the conference room.

In the video, an employee presses the power on button of the iPhone, and the screen of the phone lights up in vain, but the screen shows that it needs to be unlocked. People are shocked. At this time, the tester drew a simple quadrilateral pattern on the screen with his finger, then unlocked the screen, and then a new mobile phone operation interface appeared. The video stops here for five or six seconds, so that you can see clearly what's in the interface. Then, the finger of the demonstration staff swiped to the left on the screen, and the interface turned over, and new interfaces appeared one after another.

"Oh, that's cool!" Many people in the conference room suddenly exclaimed in surprise.

It's not strange to use touch technology to unlock. After all, single touch technology has been applied in many fields. The most familiar one is bank ATM, which can operate keys through touch screen. But it's cool to use finger sliding to unlock like this. It's not as simple as single touch! And look at the mobile phone operation interface, and the most popular Symbian system is very different. At present, there is only one main interface in the Symbian system. You need to click an option to enter the next interface. However, the iPhone system has multiple interfaces, which can be seen by sliding left and right.

At this time, in the video, the employee starts to make WiFi connection.

Everyone is shocked to see that mobile phones can connect to WiFi! When is the mobile phone so powerful?

When you want to belong to the password, a virtual keyboard pops up at the bottom of the screen. With one hand operation, the employee can input the password in three or five times, even faster than the traditional keyboard.

"The design is wonderful. I was wondering why this mobile phone doesn't have a keyboard. It has a virtual keyboard. It's perfect!"

"Yes, I want to buy one now!"

“……”

At this moment, people understand that the biggest difference between this kind of mobile phone and traditional mobile phone is completely through touch operation, and it is a new technology different from single touch technology!!!

Jobs looked at the crowd and said in a loud voice:“

One of the key technologies used in iPhone smart phones is multi touch multi touch technology, which was invented by the University of Toronto in 1982. In the same year, Bell Labs published the first academic literature on touch technology. But so far, only the multi touch technology jointly developed by immeision and Williams electronics is the most mature!

In fact, as early as seven years ago, the iPhone smart phone project started, that is, since then, Williams electronics and immersion Emerson began the research and development of multi touch technology.

The proposer of the iPhone smart phone project is Mr. Williams. At that time, he just acquired apple, and then decided to make a drastic transformation of apple. Among them, the iPhone smart phone project was proposed in this period. Since then, the iPhone smartphone project has been listed as Apple's most important and mysterious research project.

Under the leadership of Mr. Williams, more than 10 companies including Williams electronics, immersion, arm, and Qualcomm have successively participated in the project. Among them, apple is mainly responsible for the research and development of mobile phone operating system, and has developed IOS 1.0 operating system, just as you just saw in the video.

”

After jobs finished, everyone was shocked. The iPhone smart phone project was proposed by Henry. It's no surprise to everyone that genius is always so amazing. Everyone is used to it. However, they did not expect that the secret research and development of the project took seven years! Seven years, how many projects in the world are worthy of Henry's seven years!!!

Is the iPhone going to change the world?

The crowd took a deep breath.

At this time, jobs began to speak again, and showed everyone the powerful functions of iPhone, including address book, information, email, iTunes, iBooks, FaceTime, FaceTime and so on. Everyone is familiar with iTunes, which is the place to download songs. IBooks is a place to read, but the books need to be bought.

When we demonstrated FaceTime, we were surprised!

This is actually a video call, although the pixel is not high, but still see very clearly. As long as you sign up for an Apple ID account, you can make a video call with FaceTime directly via email, name or even mobile phone number. Of course, the premise is that the other party also has Apple products, Apple ID and FaceTime.

Jobs said:“

When Apple releases its iPhone smartphone, it will also release new IMAC and MacBook products. These three products will have iBooks, FaceTime and other functions. In other words, as long as Apple users IMAC and MacBook use FaceTime to communicate with their mobile phones!!!

The principle of FaceTime is actually VoIP. As for what is VoIP, we must all know that it is to digitize the analog signal and transmit it in real time on the IP internet in the form of data packet. As long as it can be connected to the Internet, or WiFi, it is free to use FaceTime for video calls. In addition, it can also use 3G and 4G network traffic for video calls. Of course, there is a charge! However, in a word, FaceTime can save a lot of phone bills for Apple users, and it is so fashionable and fun that it will be loved by the public!

”

After a pause, Jobs said: "it's not hard to imagine that once the iPhone smart phone comes into the market, it will definitely be hot! Then, a new era will open. And this era is what I said before the mobile Internet era! With the increasing popularity of mobile phones, I believe that the future will be the world of mobile Internet, while the PC end will be weaker and weaker. Therefore, who can occupy the field of mobile Internet, who can occupy the largest market share in the future!

The purpose that Mr. Williams brings you together today is to let all your companies enter the mobile Internet, and the iPhone smart phone is the breakthrough! Next, I'd like to give you a grand introduction to the biggest highlight of iPhone - App store, Apple store

At this time, on the LCD screen of the conference room, the staff click on a software with "a" symbol. The interface of the software is very simple. There are five buttons at the top, which are respectively written "select", "ranking", "category", "purchased items", "update". Below are some third-party software, including ICQ, Amazon, eBay, Facebook, WPS, YouTube and so on. On the left side of each software is the logo of the software, on the upper right corner is the description of the software name, and on the lower right corner is a small symbol that says the software download cost. After clicking, you can download and install the software.

"Most of the software in the app store can't be downloaded, just make this interface to let you feel it. You must have known the function of app store through this interface. Yes, app store is a platform provided by apple for third-party software providers. If users come in and pay to download, apple can get 30% of the share. "

After seeing this app store come out, people instantly realized that this thing should become Apple's cash cow! Not only that, with app store, Apple will be favored by third-party software vendors, willing to develop all kinds of software on Apple platform!!!

Now do software development, the most difficult is to do marketing. Imagine, even if the software is produced, how can it be sold?? Do you want to advertise and sell on other websites? And this is bound to lead to high marketing costs, the rich software developers are good to say, no money how the whole?

If you develop software on the apple platform, you can sell it on the app store for free. The app store has iMac, macbook and iPhone, which is equivalent to tens of millions of users. Software developers cut down the marketing costs, the funds can be used to develop software, software quality up, the probability of fire is naturally greater, once the fire, software developers will get rich!

In addition, whether an operating system is good or not, whether it is popular or not, the quantity and quality of third-party software are very critical. There is no doubt that app store can solve these problems very well. It can be called an artifact!

When everyone was shocked, Henry said: "jobs will send each of you an API API information about iPhone in a moment. When you go back, you will transplant your company's software or website to the iPhone. On April 1, 2003, Apple will hold a product launch, and at the same time, it will announce the API Application programming interface. Therefore, you have three or four months ahead of other companies to carry out the development. You must seize the time and complete the software development of the mobile terminal as soon as possible. "

"Yes!" Everyone nodded in unison.

Henry nodded. Then he got up from his chair and said, "I have something else to do. I'll leave first. You can continue the meeting!" He said, and went straight to the door.

Out of the building, wisps of bright sunlight shining on Henry's face, warm. At the moment, a large group of reporters squatted outside the building. Without him, so many Internet tycoons come to the meeting, can we not be shocked? Together, the Internet companies they represent can almost monopolize the whole Internet