Chapter 655

When people heard about "earth partner", they were both curious and puzzled. What platform is this "earth partner"?

The movie "China partner" starring Huang Xiaoming, Deng Chao and Tong Dawei has not been released yet, so we don't know what Henry means by "global partner".

Henry created the "earth partner" to invest globally in entrepreneurs, including college students.

The term "partner" is very popular in the future, mostly referring to entrepreneurial partners. In fact, in 2016 of Henry's previous life, Shenzhen satellite TV launched a venture capital program. With the help of the popularity of the film "China partner", the program was named "partner Chinese". The variety show has become a phenomenal venture capital program with good ratings!

There are five investors in each issue of partnership Chinese. They have real negotiations with entrepreneurs on business financing, and conduct in-depth observation and free questioning on entrepreneurs' "draft comparison" venture projects. If the business model is attractive enough, the investors will compete for the investment right on the spot and become the whole entrepreneurial tutor of the entrepreneurs.

In the current situation that venture capital companies are more popular, this type of program is a good learning opportunity for many entrepreneurs who want to seek venture capital, and it also brings inspiration to many entrepreneurs!

It's not easy to start a business. If you have experienced people to guide you, you can avoid many detours.

In fact, Henry also wants to make a similar program "partner Chinese", but the name is "earth partner"!

"Partnership Chinese" has some defects. Each program has five fixed investors, which is a bit monotonous. If Henry wants to do it, he will replace one investor every two phases. After all, new people and new atmosphere, and each new investor can add a little freshness to the program... In addition, too few young entrepreneurs come to sign up, and the entrepreneurial projects are not wonderful enough. However, this is not a problem for earth partners. If you know that "earth partner" is a program founded by Henry, people who come to sign up will come in droves!

Of course, if it's just a venture show, it's too much to look down on Henry.

Henry said to build a huge platform, so a platform for variety shows is too small! Henry wants to develop an Internet entrepreneurship ecological service platform to provide the most professional products and services for entrepreneurs looking for investment and investors looking for investment projects. Its essence is equity based crowdfunding platform! In addition to the return on investment and communication with entrepreneurs, investors can also become shareholders of the enterprises they support!!!

This is different from the general crowdfunding platform.

Common crowdfunding platforms, such as KickStarter, the world's largest crowdfunding platform in the past, operate in such a way that investors contribute to a project, but they will not get the shares of the project development company, and their remuneration is usually the product of the project. For example, if you invest a small amount of money in a certain type of VR glasses under development, your reward may be a VR glasses!

In terms of development potential, equity based crowdfunding platforms such as "earth partner" obviously can not be compared with KickStarter. One is mainly for start-up companies and investors, and the other is mainly for start-up projects and owners. However, there is a connection between the two.

Investors rarely invest directly in start-ups that have no real products, and what start-ups lack is start-up capital. KickStarter gives startups a platform to get start-up funding. After that, if the product is developed and recognized by the market, financing is usually needed for the rapid development of the enterprise. Equity based crowdfunding platform also played a role! Of course, some companies can enter the equity based crowdfunding platform even if they have no products. Maybe good ideas will be favored by angel investors!

At the moment, Henry gave the students a brief introduction to the "earth partner" equity based crowdfunding platform at Tsinghua University, and then said: "it's normal for start-ups to have no capital, but as long as the project and entrepreneurial team are good, Williams Royal Investment Company, Blackstone Group, Taobao, Baidu, Google, Facebook ICQ and other companies can be your earth partners! "

After hearing what Henry said, the students present were very excited.

"The name earth partner sounds overbearing! It's exciting to think that so many Fortune 500 companies may become their own partners

"Yes, after listening to the words written by Henry Williams, my blood is boiling. I really want to start a business!"

"I'm the same. In fact, I've been dreaming of starting my own business, but I'm suffering from no start-up capital!"

“……”

Henry then raised his hand and made a quiet gesture.

"In addition, I also plan to hold the earth partners variety show in various countries around the world. You can not only seek investment through the network platform, but also obtain investment through the earth partners variety show!"

The variety show "earth partner" is used to create gimmicks, and its purpose is to promote the "earth partner" network crowdfunding platform. The higher the audience rating of the program, the higher the popularity of the earth partners, and more companies choose to finance on the earth partners platform, so Henry's goal is basically achieved!

As the saying goes, the moon comes first!

When the earth partner platform becomes the first choice of enterprise financing, Henry can catch up with all the start-ups, select the promising ones, and then win the competition!!!

In this way, Henry will grasp more and more high-quality companies, so that in business, invincible!

Therefore, although the audience of equity based crowdfunding platform of "earth partner" is much less than that of ordinary crowdfunding platform, and the profits created are naturally much less, it is more important for Henry, because "earth partner" belongs to strategic platform!

Therefore, Henry will choose to be the first to launch the "earth partner" crowdfunding platform, rather than a crowdfunding platform like KickStarter.

So, can these two types of crowdfunding platforms be combined?

Henry thought about it.

The "earth partner" equity based crowdfunding platform is biased towards financial investment, while the KickStarter crowdfunding platform is biased towards Internet consumption. Consumers hope to spend a small amount of money to buy the project products.

Differentiation competition, market segmentation is very important!

Only when we do it professionally and excellently, can the company be big!

However, they are related to each other, so they cannot be completely separated.

Comprehensive consideration, you can make "earth partners" and Kickstarter into two software, together in Alipay software, as an ant golden clothing subsidiary!

(more tomorrow)