In this information age, in many cases, the influence of the Internet has even surpassed that of traditional media.
The day before Shuya's concert, a famous news website published an article similar to an editorial, making some doubts and speculations about Shuya's endorsement of Liu Weishan jewelry.
The person who wrote this article is very sharp, and his ability to distort facts is not so strong. He is very good at grasping people's psychology and put forward some ideas on some places that are easy to cause misunderstanding.
First of all, there is the issue of endorsement fees. The writer implicitly guessed about Shu Ya’s endorsement fees. Although he didn’t say how much Shu Ya had, his tone of voice said, “xxx’s endorsement fee has already reached seven figures, and xxx’s reputation Obviously not as good as Shuya, so Shuya's endorsement fee can be imagined", anyone who reads this sentence will think that Shuya's endorsement fee is at least seven figures or more. And although this guy didn't say such obvious words as "the wool grows on the sheep", it makes people think that's what it means.
In addition, I also questioned the effect of "Liu Weishan" as a brand, and the tone of questioning between the lines is a bit obvious. Could it be that the reputation of a jewelry appraiser can increase the value of a jewelry similar to other jewelry companies by several times? what?
In the increased money, is it the reputation of "Liu Weishan" or the reputation of "Shu Ya"? Or is it to pay high advertising endorsement fees?
This article is very inflammatory, but many netizens are the most easily deceived, and the situation of copying what others say is very serious. Three people become a tiger since ancient times. This article was consciously reposted on many local forums in the province, which immediately caused a big wave. Under the supportive replies from some people with ulterior motives, most netizens blindly began to support this article. The author of the article. Started to denounce the "Liu Weishan" company, scolding all kinds of things, but most of them were "liars", "making black-hearted money" and other words...
Yang Ming frowned and finished reading this article on the Internet, flipped through the rest of the post casually, and asked Bao Sanli and Zhang Dejun beside him, "What's going on?"
Zhang Dejun is the leader of Songjiang's advertising industry, and has a very deep relationship with various media and government propaganda outlets. Just now, he has called several familiar local media to delete the article. However, the website where the editorial was originally published was not registered in the province. Zhang Dejun is not yet capable enough to overwhelm the media in the country, so he said with some trepidation: "I have already typed up several local websites. Greetings, those who posted and those with inflammatory replies have banned the ip segment, but there is nothing we can do about the website in other provinces."
"Find out who wrote this article, and I'll lead someone to hack him to death!" Bao Sanli saw that Yang Ming was worried about this matter. Said angrily.
"Forget it, your trouble with him just shows that we are guilty, right?" Yang Ming waved his hand, thinking, if it is really necessary to use violence to solve it. Wouldn't it be safer to kill him by himself?
But this is not Yang Ming's way of dealing with problems. Now that he has started to enter the mall, there will definitely be many opponents in the future. If you meet one and kill one, don't you want to become a murderer? For some people who offend their bottom line, killing them represents a kind of punishment, but this kind of retaliation in the mall, if you kill yourself directly, doesn't it appear that you are too incompetent?
"Then...should we lower the price now?" Zhao Sisi was also a little bit overwhelmed by this sudden incident.
"Reduce the price, why should we lower the price? We lowered the price. Didn't we just fall into the trap of the other party?" Yang Ming shook his head: "If the price is lowered, it just gives someone else something to talk about, and this guy may jump out and say it again. From the prices before and after, it can be seen how huge the profit inside is. This person is obviously targeting us, if the guess is correct, it was that guy Yun Guangdu who made it."
"Ah! That's true." Zhao Sisi said with some embarrassment after hearing Yang Ming's words. If Yang Ming didn't remind her, then she would definitely adopt the strategy of lowering the price. By the time. It gave people a handle to criticize again. "Then let's continue to sell at the current price and ignore this article?"
"The land must be sold. But it's okay to ignore it." Yang Ming frowned and said, "We still have to fight back. I'll find someone to discuss this matter. What should you do? When interviewed by reporters, it is said that the chairman is not there.”
"Heh, why are we starting to use this trick?" Lin Zhiyun felt a little funny. She often read similar news in the newspapers. When the reporter wanted to interview the person in charge of a certain department, either the phone could not be reached or the person in charge was not there. Now His own company has to play this hand.
"Sometimes I have to use it. Talking too much will make people catch some subtle language problems and start to expand infinitely. It's better to keep silent. Although many people will still doubt whether we are speechless, but always It’s better than talking too much and losing money.” Yang Ming patted the back of his head helplessly and said, “I didn’t expect that there would be a lot of troubles in running a company. I saw in those stories that as long as the protagonist spends money, the company will be happy. Being able to become stronger and bigger, when it’s time to do it yourself, it’s not the same thing at all.”
However, Yang Dahai’s Mingyang Heavy Industry is developing very well, but there is a fundamental difference from Yang Ming’s jewelry company. Everyone who should see it has already seen it. You deleted the article, but you deleted it. If you don't want to lose the memory in other people's brains, if you don't want to come up with some countermeasures, it really won't work.