Chapter 170

Some people say that the income of athletes has always been a pyramid shaped structure. The players in the lower class are struggling with their salaries, relying on their dreams and persistence to persevere in the game. And the top players, after success, can be tens or even hundreds of times as much as the lower players in terms of income. Li Ze has always agreed with this statement, and he is very happy that Gao shunyao has now climbed from the bottom of the pyramid to the top.

In the past, his salary is no different from that of Li Ze who works in KFC, but in the future, his salary will be surprising. What's his salary? Li Ze doesn't know where his limit is.

The advertising revenue of football players can be very high. Li Ze remembers that at the beginning of the century, because the national team entered the world cup, the income of international players even reached seven figures. At the beginning of the century, the annual salary of seven figures was quite high. However, as long as the players can play well, no one will feel that it is inappropriate to get such a number.

The poor performance of the national football team in recent years has naturally affected the income. At present, the income of domestic football players is declining day by day, and even people joke that, in addition to some family planning supplies, they can find the endorsement of the national football team, other products are not normal. And with the emergence of Yao Ming, the income of domestic basketball stars has exceeded that of football stars.

Although strictly speaking, football and basketball have no real achievements to boast about, Chinese basketball is not easy to be bullied in Asia, which is much better than Chinese football. In addition, the number of basketball players is much less than that of football players, and their income is also concentrated, which makes many basketball stars have almost twice the income of football stars.

Compared with the past, the income of football players can be said to have fallen down completely because of their constant recklessness, but even so, the income of football players is still very high.

"It's mainly shoes that talk to him about business contracts, like sportswear, drinks, beer and so on. It seems that most of them are domestic, and there are no well-known enterprises. It's not that Japanese companies have contacted Sato, but it seems that they are also some companies doing business in China. I'm not particularly clear. It seems that there are cars or something - but the endorsement fee is not very high. "

Chen sirou is still talking to Tian Ying. They have already talked about what kind of enterprises the contracts are. Recently, Sato and Gao shunyao have said a lot about endorsing contracts. Chen sirou can't remember them all. What she can remember is what these contracts are.

And that's enough for Li Ze. Listen to this, he will know a general idea.

It seems that Gao shunyao's income should not be less.

Shoes and sportswear are no surprise. Almost any player who plays better will have such sponsorship. Basically, all the shoes of international players are sponsored. The difference is that some are Adidas and some are adiwang. As big stars, those people will not lack sponsorship contracts. Many Japanese stars have their own sponsorship enterprises. However, Gao shunyao, who has played well, has not had a contract. It is not surprising that he can get a commercial contract.

No matter when, the endorsement of sporting goods must be athletes. Maybe people in other industries can take away the endorsement, but these goods can't be taken away. Li Ze is also thinking these days that if Gao shunyao can really succeed in the five major leagues, considering the market behind him, Adidas and Nike can't let him go. It's no surprise that an enterprise has handed him the contract now.

And beer, drinks, snacks, these things are often looking for endorsements. There are many players who speak for them. On some kind of carbonated beverage, the picture of the row of stars is the best evidence. It's the same in China. In 2001, there were such advertisements for international players. At that time, the price was 500000 yuan. It must be higher now.

In addition, the endorsement of cars is surprising - Li Ze knows very little about this aspect. He only knows that Korean people have done this before and let Chinese International speak for cars. I didn't expect the Japanese to think the same.

However, in any case, this is thanks to the large domestic market. If there is no such a market behind it, it is almost impossible for Gao shunyao to want so many contracts: in the J-League, the players such as Kennedy and Leonardo are no worse than Gao shunyao. Unfortunately, who made them born in places like Australia or Brazil? The competition is too fierce, and their level can not occupy the market at all.

Compared with them, Gao shunyao has now climbed the pyramid.

"Don't say that, anyway, even if you want to get money, you have to go after the national team. I didn't think the national team game was so important before. Those people value the national team so much, and they don't want to relax at all

Talking about the contract, Chen sirou also talked about the competition. Her words also made Li Ze laugh.

It's not unusual to have a commercial contract when you enter the national team. Advertisers are very realistic, they look for people to shoot ads, of course, only those well-known players. It's also an indisputable fact that the International's popularity is definitely higher than that of ordinary people.The audience rating of the national team is much better than that of other games. Even the Chinese fans are desperate for Chinese football. When it comes to Chinese football, they will not speak without scolding. However, when it comes to the game, they will still pay attention to the game after all. Maybe when they talk about the world cup, the fans will say which strong team they are, and they are fond of talking about the stars of the strong team. However, what can really make the fans crazy is still the achievements of their own teams.

People's thinking is difficult to reverse. Even if their own things are not good enough, they are better than those belonging to others. Fans' attention to the national team has nothing to do with strength, but has something to do with emotion.

Because of this, of course, enterprises will only invest in the players of the national team: they are filled with the feelings of the fans.

Of course, in addition to this, Li Ze's understanding of commercial contracts, there may be some other reasons. For example, now Sato has to wait until after the national team matches to sign a contract. In addition to the contract, he also has a quarrel with the Football Association.

Part of the income of football players under the management of the Chinese Football Association will be handed over to the state. According to the habit of the Football Association, 15% of the commercial contract income of athletes should be turned over to the Football Association, and the proportion of income from participating in commercial activities is higher, even half of that of the Football Association, 20% of clubs and only 30% of players. The national team has provided a platform for the players to become famous. They also want to be well-known. They must handle the income of the players.

Such a proportion is helpless for the players in China, but Sato certainly can't accept it. Besides, Gao shunyao is not a player under the management of the Chinese football association when he plays in Japan. I'm afraid there are some disputes.

He can't refuse completely, because it means Gao shunyao can't get the contracts introduced by the Football Association. The football association has more resources than the players. They can find better contracts and bring a lot of profits. Forced a dime, it is tantamount to refuse their income, a fool will do that, as a broker, I am afraid Sato will do is and the Football Association constantly bicker, so as to get a mutually acceptable price.

This kind of bickering is often very detailed. For example, it details how many people have to pay when they participate in business activities together, how much they have to pay when they wear national team uniforms to attend business activities, how much they have to pay when they advertise their personal image, how much they have to pay when they wear national team uniforms and club uniforms, and what they can't speak for as national team players There is plenty of room for bullshit.

These things are the role of brokers. How to gain more benefits through negotiation is their main task. Because of this, Li Ze always thinks that agents are hard work. They seem to be the big men who control the transfer of players and affect their career. But in fact, there are few such big players. Most of the agents are in the team, the Football Association, Stars are tired under the pressure of big names.

But Those have nothing to do with themselves. My friends are not agents, but stars. Looking at Chen sirou, Li Ze can clearly realize how proud Gao shunyao's life is now.

"Be careful, he's a star now, and he'll have to go out and shoot advertisements frequently in the future. Models and actors are indispensable in the places where advertisements are made. That's how many athletes and models get involved. You have to be careful. "

Looking at Chen sirou's complacency, Li Ze couldn't help trying to stimulate her. He seems to remind inadvertently, but his eyes never leave Chen sirou's face.

He wants to see Chen sirou anxious. Gao shunyao has become famous. He also wants to know if Chen sirou will worry about the mess. However, after listening to his words, Chen sirou just showed a sly smile, "how do you know so well? By the way, you've played before. Have you ever imagined that you can become a model after you become famous? Yingzi, be careful. If he is a thief, he must let Lao Gao lead him. "

Chen sirou didn't pay attention to his words. Instead, she let Tian Ying turn to Li Ze. Li Ze didn't speak any more. He just put his hands together to beg for mercy.

It's not a smart choice to fight with girls. In particular, Chen sirou, a smart girl, will not be frightened by such words. Indeed, she has nothing to worry about: when she met Gao shunyao, Gao shunyao was not a player. When she and Gao shunyao came together, Gao shunyao was not a star. She accompanied Gao shunyao through her youth. How could people like Gao shunyao not treat her?

Sometimes he's stupid, but he doesn't make mistakes like that.

Thinking of this, Li Ze can't help thinking of something else: Gao shunyao has always grasped every opportunity before, and this time, Gao coach of the national team seems to be carrying out tactical reform. He wants to let the national team play some different football at the same time. This opportunity is very important to Gao shunyao. Can he grasp it this time?