Chapter 828

Long Jianhua didn't forget the 10th anniversary, let alone hold a celebration; The opening ceremony of the special zone was his established thinking. Later, he reflected on the significance of holding such a ceremony.

After careful consideration, he thought it was meaningful and could enhance the self-confidence of the group's employees, but he finally decided not to do it; Zhao Huiyi did not forget, but was rejected by him when asking for his opinions.

It's not because we're in a troubled time, but because the group's establishment time is too short, at least once every 20 years; By the 20th anniversary, the situation of the group will be basically stable. At that time, people may be tired and need to be inspired by this celebration.

Liu Shengnan said with a smile, "in fact, we don't have to hold large-scale celebrations. We can do it through tea parties and sports meetings. Only a few people participate in the celebration, but more people can participate in this way. "

"The opening ceremony of the special zone actually played a great role. Those videos have been shown for at least five years. Although most of them enjoy the programs, they still inspire the spirit of the group's employees. So I think we still insist on such a celebration, but we don't have to adopt such a centralized way. "

Yuwenxing sat up straight. "Otherwise, we hold some activities every year to let you know the founding date of our group."

Long Jianhua nodded, "that's a good idea. We organize some activities at this time of year. The group proposes that each secondary unit organize according to its own situation. Don't take too long, a week to half a month. "

"In fact, president Zhao mentioned before, but the staff flow is too fast to be able to do, but then it is not mentioned. This time on the tenth anniversary, it was also rejected by me. "

Liu Shengnan smiled and said, "that's good. If the group is organized, ordinary employees are not accessible and can not play a great role; The secondary units themselves organize more people and play a more significant role. "

"In fact, I thought of many interesting programs..."

She told her projects one by one, and long Jianhua smiled, "this can be regarded as a reference. It's just that president Zhao is on a business trip, otherwise you can tell her. "

"In addition, when the secondary units hold activities, the senior president of the group should go down and observe it on the spot. It should also be the attention of the group."

Yu Wenxing patted his thigh, "it's better to take the opportunity of holding these activities and set up some professional teams..."

Then, Liu Shengnan and he said at the same time, "participate in the professional competition!"

Liu Shengnan said, "we have a Formula One racing team and can also enter other sports fields. In fact, this is also a good way to enter the vision of the general public, just like our rebirth comics. "

Yu Wenxing agreed, "president Yu has made great progress in this area. He has not only made comics and animation the first in the world, but also implanted relevant products of the group so that people don't know... Genius."

"Otherwise, expand the animation company... No, set up a group and make an animation sports group."

Liu Shengnan said with a smile, "that's a good idea. But the pattern of this name seems a little small, either animation or sports. "

"I think it's better to take the name of Chongshi group culture and sports group, both cultural and sports; What's more, we are not just a few years ago. Maybe one day we may invest in movies, TV dramas and even intervene in the publishing industry, with more content. Take a fixed name and just fill it in once and for all. "

"Mr. long, what do you think?"

Long Jianhua rubbed the middle of his eyebrows with his index finger.

According to her ideas and the development of the group, this is indeed a direction. Since you have dabbled, why set limits on yourself?

In terms of culture, the group has comics and animation, has also participated in the film industry, and has produced many films and TV dramas; Up to now, the group has been all inclusive, and more possibilities exist.

Sports is a good channel for brand promotion, which he "once" studied. With the enrichment of material life, more and more sports events enter the general public. Famous teams will have more and more fans and unconsciously form a huge consumer group.

In brand management, this is not only a good way to improve brand image, but also a way to quickly be accepted by consumers.

Liu Shengnan continued, "I have been studying brand management and promoting the group brand in various ways. I found that the effect of sports event promotion is ahead of all channels."

"If movies and TV are mainly to make money, the effect of brand promotion is worse. At present, information about sports events and events is flying all over the world, more or less into the minds of the general public, and has become a new channel for information output. "

"Especially for teenagers and those who have sports hobbies, the power of this approach is particularly obvious..."

After she finished, long Jianhua asked, "how is your brand management?"

In his memory, she seemed to have put forward the plan in 85 and said she would write such a book; Now that the doctor has graduated, it should be almost time.

She complained, "there are too many things, which have been on and off. There is also a problem. The times are developing and new elements have been increasing. Just like the current network, this is a new channel and a new means of changing with each passing day... It makes me feel that it needs to be constantly improved. "

Yu Wenxing laughed, "if so, your book will never be published. If you think about it, with the development of science and technology and the increase of channels, can you cover all the books? "

"Just like the new products of the Research Institute, which one is not only to meet certain functions, but also to be pushed out and continuously improved in the future? This is the upgraded product, which is called the upgraded version. From the perspective of making money, you can make money continuously; From an ideological point of view, it can reflect further sublimation. "

Long Jianhua ignored the word "making money." you can't just write one book and everything will be fine. With the increase of experience, insight and theoretical abstraction ability, some current views will be improved and upgraded. At that time, you can publish one or even several more. "

Yu Wenxing squeezed his eyebrows. "Tell me, you have all published books. As the first doctor of Chongshi group, what kind of book should I write?"

Liu Shengnan looked at long Jianhua and said loudly, "parenting classic!"

Yu Wenxing looked left and right blankly, rubbed his face and said, "this topic is a little biased. I was talking about group celebrations, professional teams and other cultural and sports. Why did I talk about writing a book. Come back, pull back. "

Then there was some acid, "one has published a book, and the other is about to publish. How can I feel wrong?"