Chapter 926

Motorala mobile phones account for almost 30% of the market share in the American market and Chongshi mobile phones, but they can't be compared in other markets.

In Japanese island countries, Chongshi mobile phones account for 20.5% of the market share, less than 10% of Motorala, and the remaining 50% are occupied by Japanese island mobile phones; In Europe, Chongshi mobile phones account for 30%, but it is still less than 10%, the rest are occupied by European mobile phones, and the rest are occupied by Japanese brands.

Therefore, the new mobile phones of Chongshi group will be listed on New Year's day. Not only Motorala, but also other mobile phone manufacturers will be shocked.

After hearing about the emergence of such a new function, many manufacturers also held a meeting to discuss it. However, since they have always been companions and followers, their discussion result is: keep an eye on this new technology and purchase or exchange patented technology in time.

In a small country in northern Europe, there is also a mobile phone manufacturer. Their final conclusion is: such technology can be bought and changed as soon as possible; However, we are determined not to be affected by such fancy technology, continue to follow the route of firmness, firmness and simplicity, and make our own characteristics to the extreme

It took Chong Shi group a long time to know the Countermeasures of two competitors, but the new mobile phone has a great impact on the market.

With the increase of the number of base stations, the growth rate of mobile phone users accelerates.

On the 22nd, the new mobile phone went offline and was known by people all over the world on the 24th, because there were not only publicity by agents, but also a large number of advertising. An advertising word that people like to talk about is, "writing letters now can not waste paper."“ Your thoughts, I instantly know.

At 8:30 on New Year's day, 1992, Liu Shengnan and three people from the sales department appeared on niuyouke Fifth Avenue. There was a store, which was the general agent of niuyouke. All the home appliances sold were Chongshi group's home appliances, and mobile phones were one of them.

Although the door was still open, there was already a long line turning around outside the door. All the people in the queue looked at the introduction poster of Chongshi's new mobile phone on the window.

Li Daoqiang, a man in his thirties, asked, "President Liu, it's still early. Don't we go in and have a look?"

Instead of directly answering his question, Liu Shengnan asked him, "how many people are in line?"

He Qingying, a nearby woman, responded, "there are more than 260 people, and others are joining."

Liu Shengnan asked with a smile, "do you have any good solutions to see so many people lining up?"

Li Daoqiang responded, "there seems to be no solution in the United States. If they open at nine, they can't open at eight fifty-five. "

He Qingying smiled, "there are no solutions not only in the United States, but also in other places. For businesses, such a long queue is what they want, and it is also an advertisement. Use people's conformity heart to attract more people to participate. "

Another man, only in his thirties, is Wei Jiqiang, the sales manager in charge of North America. He smiled and said, "there are people watching the excitement everywhere. After three consecutive days of advertising, I'm worried that the 8000 units entered by kejika will be robbed. "

Nyuk not only has a large fixed population, but also a large floating population, and many of the people who come here are upper class people from other countries, so this time they gave kejika the largest share... 8000 units.

He Qingying smiled, "although we don't want hunger marketing, we also have the right to be a hunger marketing. If others don't have such mobile phones, the market will not shrink. "

Wei Jiqiang nodded, "it's not hunger marketing. President Liu, why don't we increase marketing efforts in the United States to occupy a larger market? "

"According to my observations and data collected, our advertising and promotion expenses are 10% to 20% less than those of our competitors. If we increase our expenses by one or two percent, our sales should be able to increase. "

Liu Shengnan didn't respond immediately, but looked at the three.

After a while, she said, "our production capacity is only so large. If the expansion, the consequences are either price reduction or production restriction. On the whole, it's not cost-effective. "

In fact, in 1981, long Jianhua told her and yuwenxing about the group's overall strategy: to be a leader in a country and a leader in the world. Generally, the market share is not more than half, but not less than 20%. It's good to compete. Chongshi only needs to save this share. As for other enterprises, whether they are dead or alive has nothing to do with Chongshi.

Over the years, they have formed a tacit understanding, which has always been implemented.

Therefore, in recent years, the development of Chongshi group has not been clearly targeted, which is also the result of measured development. Judging from the current situation, this strategy is also very successful.

After a little explanation, Liu Shengnan asked, "if kejika suddenly cuts off the relationship with our group, how can we maintain the market share of niuyak?"

The three were lost in thought.

After a while, he Qingying responded, "at present, although he wants us to make more profits, he dare not break off the relationship with us, because our products bring him too much benefits, and no other competitors can replace us."

"In the future, if we bring him less benefits, we may bargain with us, but we can't break it all at once. If we really want to leave us, we can find another agent during his bargaining period, or even open stores directly in nyuk and other markets, which will permanently eliminate this hidden danger. "

"But I don't think he will leave us easily, just as we won't leave him easily. It's a loss to both sides. "

Liu Shengnan nodded. "This is the way to think about problems. In most cases, businesses focus on interests from the perspective of interests. But we can't just think about good cooperation without thinking about the worst. This is also a preparation to prevent rush in case of emergencies. "

This time she came to the United States with a manager and two outstanding salespeople who are being trained as reserve talents. She said that she was to inspect the sales of new mobile phones, but she was also training them; Another point, she felt that she should sink down and understand some grass-roots practices and ideas.

At the top level, if you don't understand the thinking mode and behavior habits of grass-roots people at all, the decisions you make may be feasible in theory, but at the bottom, they may not be implemented, or the effect will be greatly reduced.

Glancing at the growing team, she said, "let's go. Go to the square and then go to Europe. "

I met all the staff of the North American sales department and after-sales service department yesterday. Today I saw the mobile phone sales site. Tomorrow I will see the mobile phone sales in Europe, as well as the sales personnel and after-sales service personnel in Europe, as well as several companies in several business divisions.