It's not that there are no other sponsored products in the whole love apartment, but what impresses Liu Zixia is the "Rio" cocktail.
1.5 million, ten times more than that, wouldn't that be 15 million?
Hearing these two figures, the faces of other people in the room also showed a look of shock.
"Liu Dao, are you so sure?" Li Ming Ming felt incredible.
This girl is still a college student, let alone 15 million, even 1.5 million she has not seen.
"Mingming, director Liu is not confident in the product, but in our play." Lou Yixiao patted Li Mingming on the shoulder and said, "is that right, director Liu?"
"Hahaha, Yixiao knows me Liu Zixia laughed.
As soon as Han Yi's eyes brightened, he obviously thought of something. He said, "director Liu, do you mean that all the wine in the bar is made of Ruiao cocktails?"
Indeed, only in this way can we meet what Liu Zixia said just now and run through the whole play!
Think about it. Just take a shot in the bar and each person has a bottle of Ruiao cocktail with a trademark.
In this way, Ruiao cocktail's public exposure will be even higher!
"No!" Liu Zixia shook his head, "not only in the bar, as long as you use wine, use Ruiao!"
"This method of advertising placement has never been used in our Chinese films and TV dramas." As a director, Han Yi naturally knows this situation.
"That's how we use it this time!" Liu Zixia said with a smile, "how about brother he? Do you want to discuss it with your friend
"Well, I'll talk to them about it." Seeing Liu Zixia's resolute attitude, Chen he knew that this matter could not be changed, so he simply stopped tangled.
What's more, as Liu Zixia said just now, it's not much better for Chen he to implant advertisements in TV series.
After all, throughout the world, since the birth of the film and television drama, there has never been a drama. Whether this kind of advertising method can achieve good results is still two questions.
How can he not believe that 1.5 million is 10 times as much?
"By the way, brother and I, if your friend agrees, you will call me and I will talk to him myself." Liu Zixia added.
"Yes, I see." Chen he nodded and said, "come on, let's continue to eat!"
……
The next day, Xia Yue studio official micro blog: "love apartment" for China's major commercial enterprises, a comprehensive investment! In addition, our office has decided to abandon the method of advertising insertion at the beginning and end of the film and adopt a new method of advertising insertion. If you are interested, please contact our office! "
The major film and television production companies in the entertainment industry, as well as those commercial companies, have all exploded.
New advertising placement? What's that?
Now, apart from the commercials in the beginning and ending of the film, they are all silent... What other way is there? It's a lie, isn't it?
Fenggu liquor group, planning department manager's office.
"Liang Wu, have you talked about the advertising contract with Xia Yue studio?" Zhou ran, manager of the planning department, is sitting on a sofa with a tablet computer in his hand.
Standing opposite Zhou ran was a young man in his thirties. He shook his head with a bitter smile and said, "Mr. Zhou, I didn't talk about it. Xia Yue's studio refused me."
"Didn't you call to ask why?" Zhou ran asked without raising his head.
"Yes." Liang Wu honestly replied: "the reply from Xia Yue studio to me said that their boss had spoken, but none of the commercial companies that contacted them yesterday was successful."
"Ah?" Zhou ran put down his tablet and said, "how much do you offer them?"
"300000!" Liang Wu replied, "Mr. Zhou, don't you say that you can do anything within 400000? I'm thinking about saying a low price first, and if the other party doesn't agree, then slowly increase the price, who knows they directly refused. "
"That's a little interesting!" Zhou ran touched his chin and said, "I'll make a phone call."
Since Mingtang Co., Ltd., product publicity department.
Ou Meng is very upset recently, and the company's new product publicity has fallen into a bottleneck.
In the past, the advertising in the major well-known TV stations was topped by other products of the company.
Although she has 1 million advertising expenses in hand, this is all the advertising expenses of a single series of products in one cycle.
In other words, in the promotion cycle of a series of products, whether it is one year or two years, she has only one million yuan, and no other advertising expenses.
"Mr. ou, did you see the microblog sent by Xia Yue studio?" At this time, Ou Meng's office was pushed away from the outside, and an urban beauty, with a worried face, burst in.
"Xiao Na, why are you still so frivolous?" Ou Meng said helplessly, "if President Lu sees it, he'll have to criticize you again."
"Isn't he not here?" Xiaona spat out her tongue, "Mr. ou, didn't you talk about advertising placement with xiayue studio, OK? Have you talked about it? "
Ou Meng shook his head and said, "no, manager Su refused me directly."
"Ah?" Xiaona said with disappointment, "do you want to try again? And they're open on Weibo.... "
"I'll call again later and ask." Ou Meng rubbed her face and was very upset.
Piaoshun group, Hailan house... Every commercial company that expresses its intention of advertising placement to xiayue studio begins to scratch its head.
Some commercial companies don't care. They can use other TV series without you; Some commercial companies are waiting to see Xia Yue's jokes; There are also some commercial companies that are waiting and waiting
……
No matter what the major commercial companies think, the microblog of xiayue studio has been sent out.
In the next week, many commercial companies came to contact Xia Yue studio, but after a few words, they retreated magnificently.
No way, they were scared away by Liu Zixia's lion's big mouth. It's 1 million, 1.2 million. Don't exaggerate!
In this way, half a month later, the local tyrant commercial company finally appeared.
The first one is Chen he's friend, Shanghai bards Wine Co., Ltd., whose main product is Ruiao cocktail. The advertising cost is 1.5 million yuan, and it provides cocktails for the whole show.
The second one is self Ming Tang Limited by Share Ltd. The main product is snow run white series, including cleanser, Shui Runshuang and mask. The advertising cost is 1 million.
The third company is the premium company. Its main products are men's and women's fashionable clothes in the premium clothing store. The advertising cost is 1.8 million yuan. In addition to providing all the clothes for the actors during the shooting of the TV series, a company's clothing designer is also assigned to be responsible for the clothing matching during the filming period.
After the final approval, Liu Zixia only signed the advertising placement of these three companies.
However, the announcement cost of these three companies alone is more than 4 million, which is half of the shooting cost of "love apartment"!
From this point of view alone, Liu Zixia is just a gold addict, and actually let him talk about several advertisements.
And in this nearly 20 days, the shooting progress of "love apartment" has not fallen at all, and even accelerated a bit.
The acting skills of Chen he and Li Mengyi are needless to say. After all, they have been acting in TV dramas for so many years, and their basic skills in lines, expression and action are very good.
The rest of the actors, Wang Chuanjun, sun chuanzhou and Lou Yixiao, have been in the entertainment industry for several years. Although they are all supporting actors, they are more experienced and have a better grasp of the role.
Finally, Liu Zixia, Li Mingming and other actors who graduated from these professional colleges but did not take part in many films and TV dramas.
In addition to Liu Zixia's superb acting skills, other actors are still in the learning period. Liu Zixia is also the group who scolds most in the studio.
Fortunately, they have strong absorptive capacity and high comprehension. They can understand a lot of things by saying them once or twice.
In Han Yi's words, these young people are born to eat this bowl of rice.
With the shooting process of love apartment, whether it's Chen he, an old actor in the entertainment circle, or Li Mingming, a new actor in the entertainment circle, it's getting faster and faster to enter the role in the play.
Compared with the beginning of shooting, a shot often takes many times to pass. Now, many shots can pass once.
Undeniably, this is the result of the joint efforts of all, so the shooting of TV series is very fast, and one third of them have been made.
……
As time goes by, it has been two and a half months since Liu Zixia came to Shanghai. During this period, he devoted himself to the shooting of love apartment.
Led by Liu Zixia and assisted by Han Yi, the whole crew of "love apartment" is like a high-speed machine. The scenes are shot and sorted out smoothly.
Just like when I started shooting, every day of shooting was very happy.
It's not only the actors' acting skills, but the key is that the script written by Liu Zixia is very funny. Often the first sentence is normal, but the last sentence can make people laugh.
It's like those funny Dialogues:
In the bar, Guan Gu magic, Lu Zhanbo, Lin Wanyu, Chen Meijia and Lu ziqiao sit in the bar and chat.
Guan Gu sat on the sofa with magic sitting on the sofa. "I thought you Chinese people were very modest, but now they make complaints about it."
Four people express doubt face, Lu ziqiao opens mouth to ask a way: "why?"
Guan Gu magic said: "every day on the road, I see you write everywhere that China is very good, Chinese people are very good, Chinese agriculture is very good, Chinese industry and commerce is very good, Dongguang development is very good. I know you are very good in many aspects now! But you don't have to write about it everywhere... "
In the kitchen of the apartment, Hu Yifei and Guan Gu are preparing a big dinner.
"You cut me off." Hu Yifei is holding a kitchen knife in his hand. "Good people do it to the end and send Buddha to the West."
Guan Gu's magic face was muddled and said, "are you going to send him to the west to get scriptures?"
Hu Yifei is helpless: "it's not to learn from scriptures!"
"You want me to send him to the West..."
These lines full of nonsense, combined with the exaggerated expressions and actions of these actors, made all the people on the scene laugh wildly with their stomachs in their arms until they burst into tears!
All members of the crew have a hunch that the TV series's hilarious lines in the media will become the classic expressions on the Internet. After many years, people will surely use all kinds of jokes and routines!