CSM is cctv-sofre Media Research Co., Ltd., which is committed to professional TV and Radio Market Research, providing reliable and uninterrupted audio-visual investigation services for China's media industry, and conducting all-day investigation on the national TV channel ratings.
This, of course, also includes the ratings of each TV station in each period of time!
And relatively speaking, CSM's ratings are far more accurate and comprehensive than the TV station's own statistics.
"It's CSM statistics!" Xiao Zhao said quickly.
"Do you have the ratings of love apartment on Shanghai Satellite TV?" Lu Chenghua asked.
Xiao Zhao shook his head and said: "Lvtai, this data is the whole day data sent by CSM to all TV stations. If you want to watch love apartment, you have to wait one more hour. CSM will publish a data ranking at 9 o'clock, and then you can see the ratings of love apartment last night."
It's not that CSM is a big brand or something. Some TV stations really don't want you to publish data. What they want is to get rich secretly and don't want to play gongs and drums.
It's not the same to make a data ranking, which can publicize TV stations and expand their influence in a certain range; Secondly, a comparison can be made to see the difference between our own TV station and other TV stations. Only in this way can we find out the difference and make improvements.
The editor in chief of Chengguo satellite TV also advised LV Chenghua, saying: "Lv Tai, although we don't know the audience rating of love apartment, I'm sure their audience rating should not exceed us. After all, this number is much higher than what we predicted. Can his love apartment have the audience rating we predicted?"
"I hope so!" LV Chenghua shook his head and stopped talking.
……
Shanghai TV station is similar to orange fruit TV station.
However, compared with the orange fruit satellite TV, it's not the director's office, but the office area of Shanghai Satellite TV.
Originally, I had to leave work at 17 p.m. yesterday, but Wu Bing said that all the staff of Shanghai Satellite TV channel and the data Department of the TV Station didn't leave work and didn't go home until 10 p.m.
Of course, Wu Bing did not say that he not only gave everyone a nutritious dinner, a nutritious supper and snacks, but also paid double wages to all overtime workers.
From this point of view, LV Chenghua is not as good as Wu Bing in attracting people's support.
Shanghai Satellite TV channel office area, more than 20 people are chatting, but look at their faces, is also very nervous.
After all, with such a long time of publicity and five hours of overtime work yesterday, their efforts are no less than those of the creators of love apartment.
It's time to see the final result today. It's normal to be nervous!
"Ah, do you think our audience rating will soar this time?"
"Sure? Yesterday, at the end of the shift, I specially asked Jia Ge. Jia Ge said that the ratings of those two hours had broken 3! "
"What, what did you just say? It's over three? Isn't jago lying to you? "
"You can pull it down. You didn't read the comments on the Internet, did you? The audience would like to watch the third episode after watching the second episode. Now they are waiting for the evening... "
Just as everyone was talking, the sound of pushing the door rang.
After that, Wu Bing, who had a flat face and could not see the slightest expression, came in with a folder in his hand and several senior executives of the TV station.
"Wu Tai, Zhang Tai and general manager Liu..."
The staff in the office quickly stood up to say hello. These are the big guys in the stage. They usually only meet at the weekly meeting.
Now they all come to their office area. Why don't you say hello to them?
"All right, sit down." Wu Bing waved to the crowd, looked around and asked, "where's president Han?"
In Wu Bing's words, Han Tao, the general manager of Shanghai Satellite TV, is in charge of the whole department of Shanghai Satellite TV.
"Wu Tai, President Han has gone to the data department." A beautiful female staff member reported to Wu Binghui in a low voice.
"Data department?"
Following Wu Bing, a middle-aged man who looked very gentle was stunned and said, "no, I didn't see him when we just went to the data Department to get the data."
While saying that, the middle-aged man also subconsciously looked at the folder on Wu Bing's hand.
Along with the eyes of the middle-aged people, the eyes of all the people in the office, the air is quiet in a moment, it can be said that the needle can be heard.
Some people put their eyes on the folder in Wu Bing's hands, while others put their eyes on Wu Bing's face.
Without exception, they all held their breath, their faces full of tension and expectation.
But when that group of people saw Wu Bing's expressionless face, they felt "clapping" in their hearts.
How can Wu Tai have such an expression?
Was the audience rating very low in those two hours yesterday?
I shouldn't have. When I left yesterday, the data clearly broke 3. It's impossible to go as low as 3. Is Xiao Jia really wrong?
Thinking of this, everyone's heart suddenly sank.
The reason why we put love apartment on the first day of the Lunar New Year is that we want to make a good start and a good omen for Shanghai Satellite TV this year.
However, if the audience rating of "love apartment" is not high, not only their efforts over the past month are in vain, but even the good omen is gone, and they will certainly become the laughing stock in the circle.
Squeak!
Just at this time, the door of the office area was pushed open from the outside, and a tall and straight young man who looked thirty-four years old and wore a pair of gold rimmed glasses came in.
Seeing so many people in the office area, he just wanted to ask what was the matter, but he saw Wu Bing standing at the front of the crowd.
In a hurry, the gentle young man said, "Wu Tai, I just went to the data Department to get yesterday's data. As a result, they told me that the statistical table was taken away by you. I don't know what the ratings of Shanghai Satellite TV were like yesterday's prime time."
Hearing the gentle young man's words, everyone in the office put their ears up.
"Han Tao, I was just looking for you!"
Wu Bing patted the gentle young man on the shoulder, then swept around the office and said, "yesterday, it was really hard for you to work overtime! We all tried our best to achieve this result.... "
finished!
Hearing these words from Wu Bing, the staff of Shanghai Satellite TV in the office, and the high-level members of the TV station who just followed Wu Bing, their faces disappeared and their hearts began to sink.
Since the boss said that, it proves that the situation is really bad. Is the audience rating the lowest this time?
Seeing that everyone was immersed in a low atmosphere, a smile gradually appeared on Wu Bing's face
"Yesterday, from 8:00 to 10:00 in the evening, we played" love apartment ". The audience rating of Shanghai Satellite TV in this period is..."
As all of them bowed their heads, they didn't see the smile on Wu Bing's face, but when they heard the key, they still put their ears up again.
"3.7, is 3.7, the highest ratings, reached 4!"
Wu Bing's voice is full of excitement. For many years, since he took over Shanghai Satellite TV, the ratings of Shanghai Satellite TV have never been higher than 2. Now not only 2, but also 3 and 4 are broken. You can imagine how excited Wu Bing is now!
Wu Bing is excited, but the staff in the room are confused!
What happened?
Just now you Wu Tai Chang that a facial expressionless appearance, coupled with that tone... Finally you give us this one? What? We're playing, aren't we?
"What? Did I hear you right? "
"The audience rating is 3.7, the highest is 4. Do you want to exaggerate?"
"Wu Tai, were you just playing with us? Why are you so skinny... "
The employees have been greatly stimulated. Throughout the year, there has never been such a big contrast, and the stimulation is... OK!
From the beginning of Shanghai Satellite TV's transformation to now, the audience rating has not been high. At the lowest time, it even fell below 1. To put it bluntly, the highest audience rating of Shanghai Satellite TV was only 1.4, which soared directly from 1.4 to 3.7, which is a gap of 2.4!
No one can imagine this kind of thing, let alone understand it!
But it happened that this thing happened to them so truly. Even if they didn't believe it, they should believe the fact before their eyes!
Great, the busy work for more than a month has not been in vain!
In the office, everyone's face is wearing a happy smile, they cheered, hugged each other, celebrating the success of this time.
Looking at the happy expression on the employees' faces, Wu Bing was also very happy.
Although it's only the premiere, but looking at the current situation, it's estimated that the audience rating will not be much worse in the future. It seems that the introduction of "love apartment" is really right.
It's just that the only thing that worries Wu Bing is the ratings of "it's love" on orange fruit satellite TV. After all, the two platforms are now fighting in a challenge arena. He must want to know how the other side's performance is.
Just look at the time, there is still an hour to be out of the data list!
Shaking his head, Wu Bing throws the folder in his hand to Han Tao, goes outside, takes out his mobile phone and dials it to Liu Zixia.
"Hello, brother Zixia? I'm Wu Bing As soon as the phone was connected, Wu Bing took the initiative to introduce himself, "didn't disturb your rest?"
It seems that the rumors in the circle are right. This guy really has a grudge. He still remembers Liu Zixia's anger when he got up yesterday!
Liu Zixia has been up for a long time. He will be packing in the house.
In a few days, he will fly back to Beijing for the preparation of "attack and defense road". At present, he has selected the shooting site, so he needs to go there in person.
"Up. What's the matter?" Liu Zixia stretched and sat on the bed, "did the ratings of Shanghai Satellite TV come out last night?"
"I know I can't hide anything from you!" Wu Bing said with a smile, "what's up? Guess the ratings? "