Chapter 1025

Sure enough, Liu Zixia's words worked well.

In just 20 minutes, representatives of Mercedes Benz, Audi, Midea and other groups who just went to CCTV arrived at xiayue studio one after another.

As representatives of Xia Yue studio, Liu Zixia and Tang Yifan received them.

After the greetings, the advertising business meeting went straight to the main topic.

After a fierce competition, the internal advertising placement of where to go, that is, the physical display of the product, as well as the advertising space at the beginning and end of the film, was finally sold.

In addition to some food and electrical appliances needed for TV programs, Liu Zixia also used some means of transportation. Finally, Audi, Gree Electric, Zhongwei technology and Jiangzhong food won the advertising rights.

Then, the four advertisers contributed 600 million advertising revenue to where Dad is going, and the naming right was exclusively sold to Audi, with the naming right of 400 million!

Total income, that is 1 billion!

This does not include the advertising gap when "where are you going, dad?" and the advertising space revenue of CCTV.

In other words, the overall revenue of "where's dad going" this time is at least 2 billion yuan. Even if Xia Yue studio, Wenxing entertainment group and CCTV score it, each of them can score more than 600 million yuan.

How much did the whole program cost?

In the overall shooting of this variety show, the shooting funds are provided by CCTV. Wenxing Entertainment Group is responsible for the personnel of the program group, while xiayue Studio provides planning scheme, technical support and shooting tools.

In addition, plus the cost of inviting star guests... It's all cost-effective. It's worth 100 million.

With 100 million to fight 20 times the income, how to see this deal how to value!

Fortunately, in line with the principle of confidentiality, these companies are not allowed to release the news.

Therefore, Liu Zixia and ha Wen had a big business, and all the advertising expenses they earned went into their pockets.

……

For seven consecutive days of National Day celebration, Liu Zixia completed it in a tense work.

Since October 3, CCTV's "where are you going, Dad" has been at the top of the golden time ratings list released by CSM, followed by Shanghai TV's "blade of fire blue" and then orange fruit TV's "battle thunder".

"War thunder" is also bad enough. It has been pressed by "fire blue blade" since it was released. After "where's daddy going" was released, it was pressed by both of them.

From the second ten thousand years to the third ten thousand years, how frustrated do you think orange light media is?

But it's no use holding back. The films and TV series produced by Xia Yue studio and variety shows are so powerful!

If it's worse than war thunder, it's not without it.

That is "I am a special forces" and "soldier assault", which were very popular at the beginning, but their popularity plummeted immediately after the broadcast.

Because CCTV a set of early offline "I am a special forces", is a timely stop loss.

But Jinghua TV station is different. The ratings of "soldier assault" are declining day by day, even falling out of the top ten of CSM prime time ratings.

As the director of Jinghua TV station, Durant often calls Lin Xuefeng and scolds him.

Lin Xuefeng did not dare to reply. Who told him to do something wrong!

Of course, if you scold him, he will not suffer.

Not to mention the guaranteed price paid by the two TV stations, Lin Xuefeng has earned back the capital of shooting two TV dramas. That is to say, Yan Jinbiao's payment for the purchase of Internet copyright has made him a lot of money.

On October 8, the day after the National Day holiday, CCTV released a message:

"The broadcast time of" where are you going, dad? "Was changed from 8 p.m. every day to 8 p.m. every Sunday. Since October 8, CCTV has officially launched "fire blue blade" at 8 o'clock every night, two episodes in a row

When I saw the news, netizens broke out all of a sudden. Their attitude was totally different from before

"Damn, what's going on《 Where's dad going? I've just been addicted and changed the time? "

"What's the matter with CCTV? How can we upset our audience so much?"

"No, I can't. just go to Shanghai TV station and broadcast it on the Internet. Don't follow CCTV."

"Where's daddy going? It's so good. Why do you always change programs, not afraid of losing audience?"

"We don't want fire blue blade, but we want where's daddy going..."

Since the first day when "where are you going, Dad" was launched on CCTV, audiences and friends all over the country have seen this variety show with a try attitude, and they have a large number of fans.

At the beginning, most of these people were grandparents and parents born in the 1970s and 1980s.

They have a different kind of feelings for their children. When they can see so many lovely children on the TV screen, they will certainly be happy. They wait to watch the program at 8 p.m. every day.

Under the influence of these people, the post-90s, new parents of young people, have also joined the big family.

Because they see their own shadow in this program.

When taking care of children, don't you think your children are just like those children in the program?

Whether they are cute, lively or naughty, they are all their own children. Beating and scolding education is not feasible, and how to educate them has become a difficult problem for them.

They found that these Star Art fathers have their own ways to educate their children, and they can learn from them.

What's more, after practice, these discoveries of parenting really work!

So, with the recommendation of these parents, more and more people began to watch this program.

Up to now, all the married, unmarried, childless and childless have joined the big family of where's daddy going, and its supporters have increased exponentially.

Now, CCTV is going to change the daily programs to once a week, and the supporters of these programs are not happy.

……

CCTV building, belonging to the floor of CCTV, is the office of deputy director.

Tan Xuan, a deputy director of CCTV and also the director of "where are you going, dad?" looks at the Qingmei computer in front of him, and his brows are almost "Sichuan.".

"Mr. Tan, what do you think we should do about this? Do you want to tell hatai? "

Sitting opposite Tan Xuan is an ordinary looking middle-aged man in a suit. Look at his work card hanging around his neck: Wang Ping, director of publicity department.

As the director of the Propaganda Department, after the Propaganda Department announced the news, it received the report from the following people.

The audience and netizens have a lot of opinions on the broadcast time of "where's daddy going".

Wang Ping is not the person in charge of where Dad is going, so he can only report this to Deputy Director Tan.

Ding Ling Ling!

"This one..." as Tan Xuan was about to speak, the phone on the desk rang.

"Hello, this is Tan Xuan." Because this phone is an internal one, Tan Xuan answers it directly.

"Mr. Tan, I'm Harwin." The other end of the phone came a very capable female voice, "you come to my office right now."

"Yes Tan Xuan simply hung up the phone and said to Wang Ping, "let's go up with me. Ha Tai is looking for me. I guess that's what this is about."

Wang Ping didn't speak. He just followed Tan Xuan and took the TV all the way up to the top floor.

In Harwin's office, there are already people waiting inside. They are also acquaintances. Han Yi, the chief director of "where's dad going" and the acting village head of Shuiling village.

"Ha Tai, Han Dao!"

A few people said hello and sat down.

"Director Wang, you are here, too." Seeing Wang Ping, Harwin nodded and said, "Mr. Tan, you should know why I called you up?"

"It's because the audience and netizens are dissatisfied with the broadcast time modification of where's daddy going?" Tan Xuanshi said.

"Well." Harwin said, "tell me what you think."

"I think this time should be revised."

Tan Xuan quickly said: "although our CCTV set is a variety channel, it has always been a TV play in the prime time from Monday to Friday. There is no way to play variety shows before. Now that we can play" fire blue blade ", there is no need to play variety shows again."

Since the establishment of CCTV, there has never been a variety show from Monday to Friday, except for the two days on the weekend when variety shows will be broadcast and the party at a specific time.

"What's more, the special of" where to go, Dad "in Shuiling village has been finished. According to the program plan, we are going to go to other places. If we want to broadcast it every day, first of all, it's too late. It's very unrealistic."

As the person in charge of "where's dad going", Tan Xuan has read the planning book, and of course knows what kind of shooting to do next.

"Yes." Han Yi took over the conversation and said, "next, I'm going to shoot in Shanghai, and as the first foreign special, the shooting time may be a little long, and it will be postponed one issue this week."

"And put it off?"

Wang Ping gave a wry smile and said: "Han Dao, you don't know that we are going to be scolded to death by changing the time. If you postpone it, I'm afraid those angry net friends will come to block the door of CCTV."

"There's no way." Han Yi shook his head and said, "Yueyue still means that they have to go to school. As students, when they go to school, there is no reason to give up their studies in order to shoot programs, right?"

This is Liu Zixia's original words. If the kids can't catch up with their studies because of shooting this program, Liu Zixia would rather stop broadcasting this program.

If the child is too young to focus on work so early, it goes against Liu Zixia's original intention.

"Director Han is right."

As the father of two children, Tan Xuan nodded. He understood Han Yi's words very well. He continued: "children should focus on their studies. If they focus on shooting, they will put the cart before the horse."