"Hey, I have such a bad temper. Am I in a hurry? You're talking to me. Believe it or not? "

Chen Huasheng looks at Lang Wenxing with a black line in his head and feels that the goods are aimed at him on purpose.

"Well, well, brother Xing, you can say less!"

Liu Zixia helplessly interrupted them and said, "brother Sheng, I'd better explain to you. The term IP is very abstract. It can be a story, an image, a work of art..."

When he said that, Chen Huasheng was still confused and said:

"Journey to the west, you know? At the beginning, it just formed a text, just a novel, but later adapted into animation, animation, TV series... This series of adaptations, is from a single form to diversify it, "journey to the west" is a typical IP

"I seem to understand a little bit."

Chen Huasheng frowned and said his understanding: "according to what you just said, IP doesn't have to be a novel. It can be a culture or even an article. If you can develop a variety of business forms like journey to the west, it can be regarded as IP?"

"Yes Liu Zixia nodded and said: "this is a trend. In the next few years, even for a long time, this form will gradually occupy the mainstream entertainment market."

Liu Zixia is not bluffing Chen Huasheng. The world in his previous life has proved it.

In the world called the earth, ancient songs began to become popular in a very short time, followed by the emergence of all kinds of films, TV dramas and variety shows with traditional culture as elements

Whether engaged in entertainment or business life, we should know how to adapt to the current trend of the times. If we do not follow the trend of the times, we are doomed to be eliminated!

"So it is!"

Chen Huasheng nodded thoughtfully and said, "if journey to the west is an IP series, then you are still spreading the romance of Fengshen on the digital Chinese Internet, aren't you..."

"Brother Sheng, how good is it to see through or not?"

Liu Zixia said with tears and laughter: "you are a businessman's brain. You can turn fast!"

"Good boy, that's true!" Chen Huasheng's eyes brightened and asked, "are there any cooperation projects?"

"Er..."

Liu Zixia was stunned for a moment, and said: "brother Sheng, is it too sudden for you to ask? Besides, the animation, animation, and even film and TV series of "Fengshen romance" are already in production. It's a bit late for you to say cooperation now! "

"Well, I wish I had known the news." Chen Huasheng shook his head in disappointment.

"It's not too late to know!"

Liu Zixia took a look at Lang Wenxing and said with a smile, "isn't there a good opportunity for cooperation right now? Brother Sheng, don't blame me for not reminding you. This IP is no less than journey to the West! "

Hearing Liu Zixia's hint, Chen Huasheng took a subconscious look at Lang Wenxing.

Just now Lang Wenxing was complaining that Liu Zixia had a good project and didn't think about him. Then Liu Zixia seemed to say, has it been finished?

Thinking of this, Chen Huasheng suddenly smiles at Lang Wenxing.

That laughter, hear Lang Wenxing whole body began to hair.

"No, Huasheng, you have something to say. You didn't fix those useless ones for me!"

Lang Wenxing shivered and said, "your smile reminds me of the old witch in Zixia's fairy tales."

"That... Wenxing, you see our brothers for so many years, can you give me a part of the large IP created by Zixia?" Chen Huasheng said to Lang Wenxing with a smile.

"No!" Lang Wenxing said firmly: "Huasheng, why do you always want to take advantage of things?"

"How can we take advantage of it?"

Chen Huasheng shook his head and corrected: "you just didn't hear what Zixia said? This IP project is no less than journey to the West. Instead of doing it yourself, let me help you share it! "

"We are a big company, not afraid!"

Lang Wenxing still shook his head and said: "besides, even I don't know what kind of IP project it is. How can you be so sure that I won't lose money?"

"What do you pay for Zixia?" Chen Huasheng pointed to Liu Zixia and said, "or have you ever seen Zixia do a loss business?"

"Er..."

Langwenxing Leng for a while, heart said: Yes, Zixia really did not do loss business!

Thinking of this, Lang Wenxing bowed his head and thought for a while, and said, "Huasheng, it's not impossible for you to take a share in this IP project, but the shares still need to be clearly separated. I want to take the lead, and you have to listen to me for some things."

After all, he is the chairman and President of a large media group. Some of them insist.

"Don't worry. I know how to handle it." Chen Huasheng nodded to show his understanding.

"OK, let's make sure that the shares are useless. Let's first listen to the IP series created by Zixia for me, right?" When Lang Wenxing saw that Chen Huasheng had no objection, he aimed at Liu Zixia.

……

"Are you two done talking?"

Liu Zixia is drinking tea at the moment. He has just recovered from Lang Wenxing's words.

"It's over."

Lang Wenxing had a black line in his head and said helplessly, "tell me what this IP project is mainly about. I'll see if our group can take a bite!"

"Rest assured, with the strength of Wenxing entertainment and Xingsheng film and television, it's no problem to eat the whole project!"

Liu Zixia said, "before I tell you about it, what do you think is the cultural entertainment with Chinese characteristics?"

"It's the traditional culture, of course!"

Lang Wenxing almost blurted out, "we have passed on Chinese culture for 5000 years, and there are countless kinds of cultural heritage, such as historical and cultural heritage, Chinese medical heritage, Chinese ancient martial arts Heritage..."

"That's right!"

Chen Huasheng nodded and then said, "what's more popular on Hong Kong Island is that geomantic omen is also a traditional culture. Many of the early Hong Kong Island movies talked about geomantic omen."

"You're not right. Your geomantic omen is a letter to Jianmi." Lang Wenxing said immediately.

"It's just a letter. It's a letter. People and experts have said that unlike the constellation theory in the west, there is a certain scientific basis for the study of geomantic omen. Although there are some dross, we have to admit that it is also empirical."

Chen Huasheng seemed a little excited. He continued: "besides, the artistic inheritance you just said is too general. Can you give me a specific example to listen to?"

"What art?" Lang Wenxing curled his lips and said, "I'm talking about medicine. Listen clearly, medicine, medicine of medicine!"

Chen Huasheng raised his eyebrows and said, "you..."

"Well, I've convinced you both!" Liu Zixia said: "if you have a chance to fight, you can't stop and sit down for a while?"

"Well, we won't cut in any more. Go on."

Lang Wenxing and Chen Huaisheng look at each other and say.

"Ah

Liu Zixia sighed and said, "to be exact, all the intangible cultural heritages in China are Chinese traditional culture, no matter it's medicine, geomantic omen or martial arts."

When he said that, Liu Zixia turned to look at them and found that they were all listening. He continued: "the IP project I created for Xingge is mainly about tomb culture!"

a burial?

Hearing these two words, Lang Wenxing and Chen Huasheng couldn't help looking at each other.

What is there to write about this tomb? It's just that when a person dies, dig a pit and bury it inside. Who else in the ordinary family will bury something with him?

What's the matter? We still need to do the popular science program "approaching science" to talk about archaeology?

"You two mean that you look down on our Chinese tomb culture?"

Looking at their confused and suspicious faces, Liu Zixia knew what they were thinking and explained:

"Don't underestimate the tomb culture, which includes not only geomantic omen and religion, but also customs and history... What tombs provide is not only the burial customs and burial system itself, but also the epitome of the society at that time. The study of tombs is of great significance!"

"I know that the tombs you mentioned are related to geomantic omen, but how can we say that they reflect the social customs at that time?" Chen Huasheng has different opinions on this.

"Funerary objects, murals, tomb system!"

Liu Zixia said: "from these things, we can reflect the social situation at that time. Otherwise, how do you think so many museums come from?"

"Zixia is right!"

Lang Wenxing nodded with approval and said, "I remember a lot of literature, which was found and confirmed from some tombs."

Liu Zixia said with full confidence: "therefore, I think creating such a work about Chinese tombs will become a hot IP project in a short time."

This is not only because he has confidence in the work itself, but also because in that world, tomb raiding novels are popular!

Tomb raiding?

Yes, Liu Zixia can't control himself and has started the comprehensive extraction mode. He has integrated all the tomb raiding novels and produced a classic version of tomb raiding legend.

At present, the novel has been created to more than 2 million words, although there are still many from the end, but Liu Zixia is not worried, because the more than 2 million words are enough to work out the IP project.

"I think what Zixia said is very reasonable!"

Lang Wenxing nodded and said, "Tomb culture is tomb culture. Please tell me about it. Where do you plan to start? Novels, comics or stories? "

"Fiction!"

Liu Zixia said: "my habit is to start with novels first, and after the novels have accumulated enough fans, I will carry out audio, simplified publishing, animation adaptation, film and television adaptation... This is a big project, and I'm afraid it won't be completed in two or three years."

"Two or three years?" Chen Huasheng exclaimed, "is it a little too long?"

"I'm still conservative in two or three years." Liu Zixia took a look at Chen Huasheng, said: "a complete IP industry chain, not a few years, you don't want to do it!"

"But Zixia," journey to the west "began to upload from the novel, until now, it doesn't take long?"

Lang Wenxing frowned and said: "you see now, novels, audio, traditional and simplified, cartoons, TV series... Have been available. Why does it take one or two years?"

Journey to the West has been spread on the digital Chinese Internet for only a little more than a year now, which is really different from the time he just talked with Lang Wenxing.