"Hi, brother Feng and Weizi, let me introduce this product to you two. It's called Tianlan Shuishan. It's a member of Bincheng summer fans group. It's a funny guy who likes water wechat group very much!"
Xiao Hao introduced the young man and said, "Shuishan, these two are my good friends in the dormitory, Li Haifeng and Yang Wei. We usually go out to the Internet and have dinner together!"
"Oh, I see. You three are good friends, right?"
The sky blue water mountain showed the expression of a sudden realization. Seeing that he was smiling, he obviously didn't think of anything good.
"I'll go, Shuishan. Don't you take such a person to bury people?" Xiao Hao thumped the shoulder of the sky blue water mountain and said.
"Ha ha, a joke, a joke!"
Sky blue water mountain laughed and said: "by the way, commander, just now you said that this film was publicized for a long time? You three, don't you all know about the network curse war a few days ago? "
"Network curse war?" Yang Wei Leng for a while, asked: "what network curse war?"
Xiaohao also asked curiously: "yes, Shuishan, what kind of network curse? Recently, what happened on the Internet? "
Sky blue water mountain looked at Li Haifeng, see he is also a face of ignorant circle, speechless way: "you... Can't be isolated from the world?"
Xiao Hao wry smile twice, said: "you are really right, we started from the 10th, was pulled into the mountains to sketch, in the mountains, mobile phone can not receive signal, so I also lost contact for a few days."
"Damn, I said, I was scolded so miserably. Why don't you come out to organize and fight back!"
Tian LAN Shui Shan said indignantly, "but we haven't suffered a loss either. Our fan groups in other provinces have been hating them all the time."
"No, tell me what happened?" The more he listened, the more curious he was, so he asked.
The sky blue water mountain thought for a moment, said: "the thing is like this, a few days ago..."
……
The same scene happened all over the country in these days.
And the Chinese public also know about a 3D movie called journey to the West: making havoc in heaven!
Compared with the advertising spaces all over the major public places in China, the forms of online publicity and press conference have also opened up a new publicity offensive for all entertainment, film and television companies and media groups.
No way. Renxiayue studio, CCTV and CCTV media have bought advertising space in these public places for half a month. Even if those companies and groups want to spend money, they have to fulfill their contracts, right?
Now, it seems that this kind of network and the form of press conference can also be publicized!
However, compared with journey to the west, the response of these entertainment, film and television companies and media groups is too slow. Zhongyi media has already occupied the market share, and they have just begun to inject capital.
In this step, it's not just a difference!
In addition, the film jointly produced by Zhongyi media and xiayue studio has the gimmick of "China's first 3D film", and it has kicked the film and TV series produced by other companies to the back.
Finally, there is a strong cast. Fage plays the Jade Emperor, Wei Zidan plays the monkey king, Guo Fucheng plays the Bull Demon King, Liu Zixia plays the erlangshen... Let alone other scattered supporting roles, the key is that there are several first-line stars guest starring in the film.
This last move is the most fatal. The huge pain of actors has crushed most of the films and TV plays!
One by one, people who didn't know that journey to the West had adapted the film, and they knew about the film through the headlines of major social networking sites.
At the beginning, they were just attracted by the "first in China". Later, when they saw the cast of the film, they couldn't control it and wanted to watch it immediately
I can't help it. Let's not talk about the plot of the movie. It's just the gorgeous palace, the scenery, the wonderful fighting scenes, and the exquisite special effects
The audience's eyes suddenly attracted in, they sigh in the heart: God, the original Chinese film can also do this step!
It's just propaganda on the Internet. There were two on-site press conferences in Beijing, and Liu Zixia participated in all of them.
When Liu Zixia, the leading actors, appeared at the news conference in surprise, everyone was crazy!
For a film, Liu Zixia even attended two press conferences, although only in Beijing, but also enough to attract attention!
In fact, Liu Zixia is also to meet the fans, after all, a year of silence, such a good opportunity to meet the fans, of course, can not be missed!
……
Although the publicity of a film is the top priority, it may even occupy half of the film shooting funds, but it is aimed at all aspects of publicity.
For example: advertising space, television, variety show, network, press conference... If you just invest too much in one or two aspects of publicity, it is not worth it!
Seeing that Zhongyi media is so reckless in two aspects of publicity, those film and television companies, entertainment companies and media groups who originally wanted to follow suit dare not try this.
I can't help it. They are not as rich as Zhongyi media. How can they have so much money just to publicize these two aspects?
Besides, there is still some time to go before the Spring Festival. The big deal is to wait for the publicity of "national treasure" and "journey to the west to make havoc in heaven" to pass.
Anyway, we can't go there at this time!
Besides a few entertainment companies, almost all entertainment, film and television companies and media groups are waiting to see the jokes of Zhongyi media.
With the title of "China's first 3D film", we have invested 25 million in the publicity... If the box office hits after the film is released, won't there be no place to cry?
They are waiting for Zhongyi media to make a fool of themselves. They are waiting for them to make a big loss!
But will that happen?
Then only when the movie is on, can we know, either rush or explode!
"Three stars of Hong Kong Island join forces, I play Erlang God in summer?"
"Are you sure it's not a TV play, it's a movie?"
"Journey to the west makes havoc in heaven" to find out the monkey's way of piercing the sky... "
The news that the movie "journey to the West: havoc in heaven" is about to be released in Chinese courtyards is spreading rapidly across the country.
People of all ages and social strata know such a movie, no matter whether they work or do business.
No way, whether it's a gimmick or an actor, at least more than half of the people who see the film's promotional film and shooting gags will have a strong impulse to see the film!
……
On this day, Liu Zixia just came out of CCTV building.
Because today is December 14, and in 11 days, national treasure will be broadcast. Liu Zixia needs to communicate with CCTV in advance about some things.
"You ask me how much I love you and how much I love you..."
Walking to the parking lot, Liu Zixia was getting ready to get on the bus when his mobile phone rang.
Without looking at the phone number, Liu Zixia answered the phone: "Hello
"Zixia, I'm wang ChangLei!"
When the phone was connected, Wang ChangLei's voice came over, and he said, "I want to ask you something. Some time ago, I sent you the information about FNC company's plagiarism of journey to the West: havoc in heaven. Have you read it?"
"I've seen them all."
Sitting in the driver's seat, Liu Zixia said directly: "after careful screening, I have handed this matter to the lawyers of Wenxing entertainment legal department. The day before yesterday, they submitted the materials to the International Court of justice!"
"I just said, why did Chen Luo call me today?"
Wang ChangLei murmured in a low voice and said, "what else do you say? I'm tough enough. We'll see later."
"Chen Luo?" Liu Zixia eyebrows pick, said: "Hua Yue media that?"
"Yes
Wang ChangLei laughed and said, "isn't this guy the agent of FNC brokerage company in China? Today, he called me and said that I was cruel and unfriendly... Anyway, he just scolded me and told me to be careful when I went out in the future. "
"Chen Luo is just a villain!"
Liu Zixia laughed and said, "this time I asked the lawyer team to determine the infringement and plagiarism fee of 1 billion Huaxia dollars. I think it will be enough for FNC to drink a pot. When FNC loses the lawsuit, Chen Luo will not dare to be so arrogant any more."
"One billion Chinese dollars... Is that a bit too much?"
Wang ChangLei really doesn't know what he should say. This number is really a bit... Fantastic.
In the past, there were not no international cases in which copyright won, but generally there were tens of millions of them, which led to more than a billion yuan of infringement compensation.
But it's also a particularly serious infringement case.
Now, as far as FNC's plagiarism of journey to the west is concerned, they haven't caused any infringement. Let alone one billion yuan, I'm afraid that 100 million yuan, 10 million yuan and so on can't be punished.
"Hey, start on the ground and pay back on the spot!"
Liu Zixia said indifferently: "besides, I just want to disgust FNC. As for the compensation, I don't plan to come down."
"All right, but you're really biting the ground hard!"
Wang ChangLei said in a tearful way: "if I were you, I would be so angry that I would take a sip of tea!"
"Well, brother ChangLei, is there anything else?"
Liu Zixia waved his hand and said, "if there is nothing else, I will hang up first! My family are waiting for me to go back to dinner! "
"Where are you going?" Wang ChangLei asks a little doubt.
"Hi, I just came out of CCTV building."
Liu Zixia started the car with one key and said, "isn't this national treasure going to be broadcast soon? A lot of things have to be communicated with Harbin TV station, otherwise the program can't be broadcast? "
"National treasure, I remember, was on December 25th?"
Wang ChangLei thought for a moment and said, "by the way, speaking of this, I want to discuss something with you."
"What's the matter?" Liu Zixia was stunned and asked subconsciously.
"It's the release time of journey to the West
Wang ChangLei sorted out his ideas a little and said, "it took us a long time from preparation to production of this film. It's been nearly a year. It's long enough! So, do you think it was shown before New Year's day? "