Chapter 1362

Bai Liansheng responded to Liu Zixia's microblog in the tone of Shen Gongbao, which made the original excited and expectant atmosphere on the Internet suddenly become an undercurrent.

"What's the matter? Isn't it just a singer who gets angry with Liu Zixia?"

"That's to say, what kind of big tail wolf do you really think you can play in TV series?"

"No, I can't think about it for our readers..."

Netizens began to make various comments on the Internet, especially those readers who read "Fengshen romance" intensively. They were angry that Liu Zixia used Bai Liansheng to play Shen Gongbao!

Originally, this matter should be a small matter, but by these netizens, the whole Huaxia Internet is talking about it, and along with the actors who play other roles, they are also affected to a certain extent.

At the beginning, netizens felt that the roles of these actors and actresses matched very well.

As the story became more and more widespread, doubts about this fit suddenly arose.

It's just like doubting whether sun chuanzhou can play a good role in the TV series in love apartment. It makes Bai Liansheng suspicious, and even feels that he is not as good as sun chuanzhou.

Liu Zixia's choice of actors has become a big problem.

Anyway, the Internet is completely noisy!

The number of netizens who don't understand this is also growing!

……

Shanghai TV station, director's office.

Wu Bing is very busy recently, because the satellite TV will hold the Spring Festival Gala on December 29, which has entered the rehearsal, but there are still several singers and artists who are not in place.

These singers and artists are all named by Wu Bing to appear at the Spring Festival Gala of Shanghai TV station. If they don't come, won't they be equivalent to slapping themselves in the face?

Just as he was thinking about whether to call to urge him, the knock on the door rang.

Dong Dong!

Wu Bing frowned and said, "please come in!"

A thin young man with a pair of big black glasses on the bridge of his nose came in and said, "Wu Tai, I just got a news from the Internet that Xia Yue studio has produced a new TV play, romance of the gods!"

"Well?" Wu Bing was stunned for a moment, then looked up at the young man and said, "Yuchen, is the news accurate?"

"Exactly!"

Wu Yuchen nodded, opened the folder in his hand and said: "at present, it's not only Liu Zixia who has posted microblogs on the Internet, but all 79 stars, including first-line stars LV liangtao, Li Shuishui, Liu Mingkai and so on, have forwarded and commented on his microblog news!"

"It seems to be true!"

Wu Bing leaned back on his chair and said with a smile: "this Zixia, who is not a mountain, has already made the romance of the gods into a TV play. Yuchen, you call Mr. Wang and all of them to my office. We have to have a good discussion. "

"OK, Wu Tai!" Wu Yuchen nodded and turned out of the director's office.

……

What happened on Shanghai TV station also happened on CCTV, Jiangsu and Zhejiang, Suzhou and other major TV stations, and their reaction was very fast.

As for the network video playing platform, the speed is not bad.

Panda video, Penguin video, love 7 art... Every video website has started to call high-level emergency meetings.

The purpose, of course, is for the TV series Fengshen romance.

Only the TV series produced by Xia Yue studio can make these video broadcasting platforms have such an attitude.

For these, Liu Zixia does not care, or that this is in his expectation.

After the production of "love apartment", "journey to the west" and "fire blue blade", the gold lettered signboard of Xia Yue's studio came out. Whenever the news of any new TV series in their studio comes out, it will be highly valued.

It can be said that the TV series produced by xiayue studio can be predicted to be snatched by major TV stations and online video broadcasting platforms!

Therefore, after releasing the microblog, all Liu Zixia had to do was wait for major TV stations and online video broadcasting platforms to contact him.

In the morning, he announced his microblog and put it all over again. In the afternoon, Liu Zixia called all the senior managers of the studio to the conference room to discuss the publicity of the romance of the gods.

In the studio, in the big office, from the general manager Tang Yifan to the directors of various departments gathered together.

"A few days ago," the romance of the gods "has been completed and passed the examination of the telegraph. It will be released soon."

Liu Zixia sat on the boss's chair, looked at the people present, and said, "first of all, how do you think we should publicize this time?"

"Mr. Liu, I think we should come up with something new this time!"

Sunuo, sitting at the bottom of Liu Zixia's head, said:

"At present, the TV dramas produced by major film and television companies are nothing more than the old routine in terms of publicity: advertising spaces on major social platforms, TV interviews, main creators' meetings, and the social publicity of TV drama actors themselves."

With these words, seeing that everyone in the room was nodding, he continued: "I think we should innovate!"

"Mr. Su, how to create an innovation law?" Tang Yifan, who has been engaged in technology, asked.

Everyone looked curiously at suno.

Suno turned on his tablet and connected a PPT to the screen in the conference room

"With the development of China's entertainment industry, in fact, there have been a lot of publicity methods for films and TV plays.

Take the variety show for example, in the past, the purpose of variety show was to obtain audience rating and draw advertising expenses from sponsors, so as to recover costs and obtain more benefits.

But now there is more of a task, that is, the promotion of films and other programs!

From the data of the last half year, more than 20% of the newly produced films and TV plays have begun to use variety shows to carry out related program publicity, and have achieved good publicity results.

In terms of audience rating alone, every TV play has risen by 0.3% to 0.5%

Looking at the graph on the big screen, Liu Zixia frowned and said, "do you mean we spend money on other variety shows to invest in the publicity of this TV play?"

"That's right!"

Suno nodded and said: "but we should not spend so much money. After all, there are two popular variety shows in which our studio participates, one is treasure hunt and the other is national treasure. We can use the income from these programs to offset the publicity expenses!"

"Mr. Liu, I think this propaganda method is feasible!"

Kerry Bruce, deputy director of animation department, said: "before, a cartoon" pig man "produced by Jiangsu and Zhejiang satellite TV was publicized by participating in its own variety show. After hearing that it was broadcast, the effect was very good."

"I seem to have heard about it before. You can have a try."

"There's just a program. Just use it."

"No, there must be a price limit for publicity expenses..."

As soon as Bruce's voice dropped, the meeting room was in a mess. There were more than 10 people in the room. Everyone was talking about it and began to synthesize their opinions.

"Well, write it down for the time being."

After a few minutes, Liu Zixia said, "is there any other way? We are in a hurry this time. We must make sure that in a very short period of time, this TV play of the romance of the gods will spread all over the country

Although, because of Liu Zixia's microblog news, almost all netizens know that "Fengshen romance" has been shot as a TV series.

But after all, most of them are netizens, not the public all over the country.

What Liu Zixia wants is that the public all over the country know that this TV play can start all kinds of expectations before it is broadcast.

Therefore, we should strengthen the propaganda of TV series

One of the reasons for this is to increase the exposure of TV series, and the other is to let major TV stations see the influence of this TV series in the public before it is broadcast.

Because only in this way can we make TV stations pay enough high prices!

Suno said with confidence: "I have a second innovative propaganda method. I dare say that at least up to now, no film and TV series in our country has been so publicized."

"What method?"

Liu Zixia looked at Sunuo and saw the guy's face. He couldn't help saying, "can you stop being so fussy? Say quickly, what method

What's the time for this? How can it be?

"Short video live platform, online games!"

Suno shrunk his neck and said with a smile

"Now, with the development of network technology, the online entertainment industry emerges in endlessly, and in these online entertainment industries, in addition to online novels, there are several online games and short video live broadcasting platforms!

Network novel this need not say, because "Fengshen romance" itself is a popular network, and even the country's classic network novel!

We are mainly talking about the short video live platform and online games. "

"Mr. Su, I can understand the short video live platform, but how to promote this online game?"

Tang Yifan frowned and said: "do you want to discuss with the online game production company to inject money into other people's online games? Can they do that? "

Suno's words, let the people in the room all present a face muddled. Forced appearance.

To be honest, they really don't know that online games can also be used to promote movies and TV plays!

After all, isn't the game just for entertainment? It's a bit whimsical to publicize movies and TV plays!

Different from the expression of the people in the room, Sunuo's words made Liu Zixia have a sense of sudden realization.

It suddenly occurred to him that in his previous life, there was a game called "looking for immortals". It seems that there will be a large version update every six months or a year.

And every time the version is updated, it seems to be integrated with an upcoming movie.

In the game, characters in the movie will appear as NPCs, and places in the movie will appear as new maps of the game

But that kind of publicity is the result of in-depth cooperation between games and movies, which requires new research and development of games

Including character design, character setting, map planning... It will take at least half a year for the overall setting.

Let's not say that other people's online game companies do not agree with the depth of cooperation, just in this point of time, it can not be completed!

Thinking of this, Liu Zixia frowned and said, "Mr. Su, can you talk about it in detail?"

Maybe Liu Zixia's thinking is too complicated, so he needs to listen to Sunuo's opinions.

If you have different opinions, you can only pass the online game promotion method!