Chapter 1517

Jinghua, Golden Palm building, top office.

Liu Zhihua sat in the office, looking at the two computer screens in front of him, his face was uncertain.

One of them shows the ticket sales scale of the major cinemas of the Golden Palm cinema line company.

This is the real-time data reported to the head office by the subordinate cinema of golden palm.

After all, it was a sudden increase of 20 yuan. The ticket sales data is still very important for Liu Zhihua, so he let the data Department directly transfer the data to his computer.

On the other computer screen, the panda video client is displayed, which plays the scene of the "Crazy Stone" press conference.

Compared with the previous may day, this year's May Day is very difficult for Liu Zhihua.

Because of the ticket sales of all its cinemas on this first day, his heart was cold.

10% reduction in advance tickets and 25% reduction in ticket sales on the same day!

The combined decline of pre-sale and ticket sales on that day is not as simple as 1 plus 1 equals 2, but represents the decline of big data!

If this is the case in the future, I'm afraid they won't make much money.

This is still in their application to adjust the price to 100 yuan failed, only to rise to 60 yuan.

And if the price is really adjusted to 100, I'm afraid that the overall ticket sales will drop, and this drop is absolutely not a lot!

Is it really their fault to adjust the ticket price?

Ding Ling Ling!

Just as he thought of it, the landline on his desk suddenly rang.

Liu Zhihua shook his head, picked up the microphone and said, "Hello, I'm Liu Zhihua. Who's calling, please?"

"Mr. Liu, I'm Lao Zhai!" There was a low voice on the phone. He said, "how was the box office of your company yesterday and today?"

Lao Zhai?

It's Zhai Zhongyin from the same city cinema company!

"Overall ticket sales are down 35%." Liu Zhihua said honestly, "conservatively, we have lost at least 200 million yuan more than before. Mr. Zhai, what about your company?"

"In fact, the losses of our two companies are almost the same, but our company may need more."

Zhai Zhongyin was silent for a while, and said: "now, I'm looking forward to the counter attack of" perfect star "these days. Otherwise, our company will lose a lot of money in this year's may day show."

Zhai Zhongyin's "perfect star" is adapted from the story between Xia Yue studio and China Resources Group, but the name was changed by orange light media later.

The previous movie title was too ostentatious, and Zhang didn't dare to use it because Liu Zixia won the lawsuit.

Now that the name has changed and the heavyweight actors have been invited, the film will be officially released in major courtyard companies.

Moreover, because the film was mainly based on real events, the public was curious about what events it was based on.

So in advance and on the day of ticket sales, the film still occupies a certain advantage!

It can be said that among all the films released in theaters today, only the box office of "the perfect star" is better, and all the others are on the decline.

That's why Zhai Zhongyin called Liu Zhihua!

"It seems that we are all the same!"

Liu Zhihua answered and said, "now I'm beginning to doubt whether it was a bit too hasty for us to propose a price increase at that time, which led to the loss of a large number of fans now?"

"I don't think so!"

Zhai Zhongyin retorted: "in the final analysis, it's Liu Zixia. If he didn't put the movie directly on panda video for pay on demand, would we lose so much traffic?"

Hey, I'll give it to Liu Zixia again!

When something goes wrong, instead of looking for a reason on your own, pull out a person to let him carry the pot?

This kind of immoral idea, thanks to Zhai Zhongyin can come up with!

"This... Should be said to be the cause of both sides, right?"

Liu Zhihua hesitated for a moment, changed the topic and said, "by the way, are you watching the premiere of crazy stone on panda video?"

"No, but it's almost time to start."

Zhai Zhongyin first responded and then said:

"No, Mr. Liu, I'm calling you to see your company's ticket sales and ask if you have any solutions? Why do you still have time to ask about crazy stone

"I think so... If, I mean if!"

Liu Zhihua considered the language for a while and said, "if the ticket price of this movie is lower than that of our offline cinema, and the profit is comparable to ours, do you think that all the movies of the film makers will choose to play online in the future?"

"Mr. Liu, aren't you?"

Zhai Zhongyin's voice was obviously filled with atmosphere

"Don't you raise other people's morale and destroy your prestige? How low are the benefits of online broadcasting? Don't you count it in your heart? Online film, the highest price is 25 yuan, which is stipulated in the relevant departments.

No film and television and entertainment company, after spending a lot of money to make the film, would rather give up the high return of offline cinema, but also put the film online.

Who will do this kind of business of losing money and earning money if the profit can't come up?

In my opinion, Liu Zixia is a fool who refuses to cooperate with us with such a high profit. He just arranges the movie to play panda video. What a fool

Zhai Zhongyin's words made Liu Zhihua completely out of temper.

In fact, it seems like that's true. In addition to being limited in terms of ticket prices, online movies even have to be broadcast for more than 12 hours after payment.

In other words, the highest price for a movie on demand is 25 yuan, but the 25 yuan can watch the movie for 12 hours.

What is the concept of 12 hours?

Generally speaking, a movie only takes 150 minutes at most, that is, two and a half hours, and you can watch it four times in 12 hours. You can even find a group of friends and colleagues to watch the movie together.

How much less money did you make just in this movie ticket?

Movie tickets are one of the main sources of income for a movie. No movie company is willing to take this risk!

"Well, let's discuss it later."

Liu Zhihua sighed and said, "as for the question you just asked me, I have no solution at present! If it doesn't work, we'll have to reduce the price. "

"Never lower the price. Isn't that our joke?"

As soon as Liu Zhihua's voice fell, Zhai Zhongyin said:

"This price is just because it has just been implemented. At the beginning, many fans will not understand it. After this time, the public will get used to it and accept it. Therefore, we must not reduce the price now. We still have to stick to it!"

"We big companies insist on it. I'm mainly worried that those small hospital line companies will not be able to bear it. They will take the lead in reducing prices. Won't they still hit us in the face then?"

Liu Zhihua frowned and said, "you can't ignore their ideas, can you?"

"Do they have to go through the cinema association to cut prices?"

Zhai Zhongyin said: "as long as we don't agree, what if they want to reduce the price? Moreover, relevant departments encourage movie theater line companies to merge and integrate. If they can't continue, it's just our opportunity. "

Zhai Zhongyin's tone is full of disdain. I can tell that he looks down on those small cinema lines, even the merger and acquisition are so arrogant.

"We can't even earn money. Do we have any spare money to buy the cinema company?"

Liu Zhihua rolled his eyes and said, "this is just a proposal and a worry. In the past, we will deal with the specific situation."

"I don't care what you think, I'm sure I won't reduce the price."

Zhai Zhongyin insisted, and then said, "well, Mr. Liu, this is the first thing. I'll call Mr. Lin and Mr. Feng to see if they have any ideas."

"Well, let's have time to sit together and have a chat!" Liu Zhihua answered and said, "see you later!"

Putting down the phone, Liu Zhihua suddenly felt uneasy.

Looking at the time, it's already 9:55. In five minutes, the premiere of crazy stone is about to start. After shaking his head, Liu Zhihua turns his attention to the computer screen.

……

At the premiere of panda video crazy stone in Beijing.

With the admission of a guest, the reporters of the major media at the scene finally moved.

After all, in normal times, unless they keep running, they can't see so many film and television, entertainment company executives and famous film critics all at once.

This is the first movie launched online, that is, on the Internet!

The reporters at the scene also want to listen to the opinions of these bosses and film critics and see what they think about it.

If we can dig out some amazing words from their mouths, then the premiere is really worth it.

At the premiere, not only the guests but also the reporters.

The rest of the vacant seats are occupied by fans of Xia Yue studio, Xia Yue studio and the film creators.

At this time, these fans are gathering outside the studio hall under the command of panda video staff.

These movie fans are also normal people. They are full of excitement when they see these executives who often appear on TV and Internet

"Wow, is that my agent? It's worthy of being the president. It looks so powerful! "

"I don't know how many people will watch the live broadcast today? Can I appear on the big screen of the studio? "

"It's my first time to attend the premiere. I think I'll see you soon. I'm very nervous..."

These fans are talking as they walk into the studio hall.

As they thought, there was a camera in front of the door. Although it just swept by, it also made them show their face on the live interface of panda video.

Fans and netizens in front of panda video client, when they see here, they are all kinds of envy.

But it's useless to be envious. You can only watch!

Because this time the invitation quota, still use the usual practice, that is, the method of drawing lots, draw who is who!

So, they can only envy in front of the screen!