Chapter 1094

Chinatown successfully defended the Champions League by beating Barcelona 4-1 at the Berlin Olympic Stadium, which exploded the world overnight. Countless fans sang praises for Chinatown.

No matter from the process of the game or the final result, Chinatown has won Barcelona, which makes Chinatown not only become a place since the reform of the Champions League, but obviously, the media has automatically ignored the latter sentence and highlighted the former one.

Three consecutive titles, which is undoubtedly the most attractive speculation material for fans.

The success of defending the Champions League has once again made Chinatown the world's attention. Every move has drawn the attention of the media and fans all over the world.

After the team returned to Madrid from Berlin, Germany, they went all the way south from the capital airport of Madrid. Along the way, there were welcoming groups spontaneously organized by fans. When they arrived in the southern suburbs, they attracted numerous fans from the surrounding areas of Madrid, held a huge celebration parade, and finally gathered at the real stadium.

The whole Madrid region is celebrating for China city's defending the Champions League.

Chinatown has also invested a lot of energy and resources for the team's celebration of defending the Champions League, because the shopping mall and other commercial facilities around the stadium have been completed and will be officially opened this summer. Undoubtedly, this grand victory celebration will be the best warm-up.

With the strong promotion of the commercial department headed by Amando Marcos, Chinatown and other partners have launched a series of championship celebrations. The purpose is to continue the enthusiasm of the fans and strive to make the real stadium the most popular commercial landmark in the southern suburbs of Madrid.

But at the same time, outside news is endless.

After China City won the championship, the new season of the Champions League has come to an end.

UEFA officials soon announced the bonus distribution plan for the 2014-2015 Champions League, in which the total bonus of the Champions League reached 900 million euros, a record high, while the bonus of the UEFA Cup was significantly reduced.

This also basically reflects the current impression of European football on the two major events.

In the Champions League, Chinatown ranks second in European football with a total revenue of 65 million euros. This revenue includes not only the bonus, but also the share of the bonus pool. As the Champions League final this season is once again dominated by the Spanish team, Chinatown does not have an advantage in the bonus pool.

The real income first comes from the Serie A League. Due to the overall downturn of Serie A, inter are the best. Although their performance in the Champions League is not as good as that in the Spanish League, but thanks to the large share of the bonus pool, inter are the best in the total income of European football.

Barcelona, who also reached the final, won third place with 61 million euro.

Winning the Champions League for two consecutive seasons has made Chinatown a lot of money, not to mention out of the court profits, just from the bonus share of UEFA.

With the continuous success of Chinatown on the pitch, the operation outside the pitch also began to harvest results.

The first is the completion and opening of the supporting facilities around the club stadium, which will bring huge operating revenue to Chinatown in the next year. It is not clear how much revenue can be generated, but it is certainly a huge number.

The management of the stadium is also very successful. The club's season tickets are still in short supply. It is also difficult to get free tickets, especially in some important games, and even the queue has to wait for three or five years.

In terms of commercial operation, Chinatown was also a great success, especially after successfully defending its title, some protracted negotiations finally came to an end.

A year ago, after the opening of the new stadium, Chinatown began to negotiate with Nike and Qatari airlines on the sponsorship of new jerseys and chest advertising respectively. As the contract does not expire until 2016, the negotiation is not in a hurry. It takes only one year.

In the past year, great changes have taken place in European football.

In the field of shirt sponsorship, Manchester United, which used to belong to the Nike camp, was poached by Adidas at a sky high price of 95 million euros a year, which is a heavy loss for Nike, because it means that only Manchester City is the sponsor partner of Nike in the Premier League.

As a result, Nike, on the one hand, is negotiating with Manchester City for a new contract. On the other hand, it is also actively seeking the corner of Adidas, aiming at the blues, hoping to make up for the lack of Manchester United with the combination of Chelsea and Manchester City.

But Adidas's attack is obviously not only in the Premier League, but also in La Liga, especially in China city.

In the current La Liga League, Nike has sponsored Atletico Madrid and Barcelona, and adidas has sponsored Real Madrid. However, in recent years, Real Madrid's performance is not ideal. Although last year it spent several hundred million yuan, its performance has not improved.

In contrast, Chinatown has made great achievements in recent years, especially after winning the Champions League. There are many stars in the team, such as Azar, glitzman, Isko, bogba and debraune. It is obvious that the sponsorship signed with Nike in that year can not meet the needs of Chinatown.

Since a year ago, the two sides have been negotiating to renew the contract. Nike is eager to renew the contract with Chinatown, but the two sides are deadlocked in the negotiation on the specific amount of sponsorship and the terms of the contract.

It's easy for the two sides to reach an agreement to leave Nike's logo on the seats of the Royal stadium, but there are many differences on the sales share of jerseys and footwear.

Nike hopes to continue the previous 50% account, but Chinatown is more optimistic about the profits of peripheral products, so it proposes to 50% account for shoes and clothing, but all the income of non shoes and clothing category belongs to Chinatown, only paying a small channel fee to Nike.

This is undoubtedly unacceptable to Nike.

They rejected Manchester United because of this clause.

In terms of the specific amount of sponsorship, Amando Marcos believes that the market influence of Chinatown in the Middle East, Asia and North America is no less than that of other giants, or even higher than that of Chelsea, so the team's jersey sponsorship must exceed that of Chelsea.

Nike's sponsorship terms are 65 million euros a year in order to win the blue army. Chinatown must be higher than that.

But Nike says it can't accept it because Chinatown sells people every year. Although it has outstanding star making ability, there are not many stars in the team. Moreover, the time of its rise is too short to give Nike effective guarantee on team performance. They are only willing to give 40 million euros at most, just like Real Madrid.

China city is that the Real Madrid contract was signed many years ago, has not been in line with the current situation of European football.

The two sides started a year long contract renewal negotiation. Adidas stepped in during the negotiation. It was not long ago that Chinatown successfully entered the Champions League final. After the possibility of defending the title increased greatly, Adidas began to intensify its efforts, which made Nike panic.

In the past year, adidas has signed two heavy contracts in succession. The 95 million euro Manchester United will start in 2015, and Bayern Munich's sponsorship contract is as high as 80 million euro. Nike is losing out in the top European football teams.

After the restart of the negotiations, Chinatown completely took the initiative in the negotiations. Nike and Adidas all started competing for Chinatown's shirt sponsorship one after another. Especially after Chinatown defeated Barcelona 4-1 and became the first team to successfully defend the Champions League since the reform of the Champions League, the negotiations completely entered the white hot.

A week later, Chinatown and Nike jointly held a signing ceremony at the Royal stadium. Nike successfully renewed its contract with Chinatown at a price of 100 million euros a year. This sponsorship once again shocked the world.

100 million euro, more than 95 million euro of Manchester United, can be called the first day price of European football.

Although the terms of the contract set a record high price, Nike is not a fool. It not only restricts its performance, but also continues to maintain the previous five to five share ratio in terms of commodity sales, and the term of the contract has been extended to 10 years.

In response to media reporters' interviews at the signing ceremony, the president of Nike Europe said that they have estimated the brand influence of Chinatown and its development potential in the next few years. It is estimated that in the next 10 years, both sides will earn more than 3 billion euro in the development of shoes, clothing and peripheral products, a large part of which will come from China.

At the same time, Nike also said that the two sides will further cooperate on the development of the Chinese market, especially in youth training.

Obviously, Nike's signing of Chinatown at a sky high price not only focuses on the team itself, but also on the huge Chinese market behind it. After all, in China, Chinatown's influence far exceeds that of all the European giants.

Public opinion is skeptical about this contract signed by Nike, and some people even think it is crazy. However, the stock market voted for it. After announcing the renewal of the contract with Chinatown at a sky high price, the share price of Nike rose by 5%.

After the team renewed its contract with Nike at a sky high price, the negotiation of chest advertising sponsorship began to come to an end.

Soon, Chinatown announced once again that it had won the sponsorship from Qatar Airways in the Middle East at a sky high price of 60 million euros a year. In this five-year sponsorship contract, the fixed sponsorship fee is 55 million, which is more than 54 million euros of Chevrolet, Manchester United's sponsor, while the remaining five million euros are paid floating according to the team's performance.

This contract renewal has once again set off a global explosion, and everyone has been shocked by the commercial operation ability and market appeal of Chinatown.

A single jersey brings 160 million euros a year to Chinatown. What other sponsors are there?

What are the benefits of the new stadium and commercial facilities?

Everyone couldn't believe it. The Marca newspaper even described Chinatown in the front page headline.

However, everyone was shocked that Chinatown signed two sponsorship contracts one after another. At the same time, the team once again announced a major decision, with an annual salary of 10 million euros and a penalty of 300 million euros, to renew the contract of the team's top superstar Eden Azar and start a new round of renewal.

The club's income has soared, and the income of the players should no doubt rise with it.

The renewal of Azar's contract with an annual salary of 10 million is undoubtedly a declaration of Chinatown to everyone.

From now on, Chinatown will be officially ranked in the top tier of La Liga and even in the ranks of European giants.