In recent years, with the popularity of the Chinese Super League, the major clubs have opened a crazy money burning mode.
As the core competitiveness of Chinese Super League, foreign aid has undoubtedly become the key area for clubs to burn money.
The imported stars are more and more famous, and their value is also rising. In the past, they were only recruited from the South American League, but now they are competing with the European top leagues and even the top teams. The courage of the Chinese Super League can be seen.
Many fans describe the crazy investment of the Chinese Super League team as a brainless waste of money, but they don't know that this is nothing at all in the European League, and it can even be said that they are used to it.
Not to mention in ancient times. In recent years, when Gao Han was coaching Chelsea, he started the crazy money burning mode. As a result, he helped Chelsea to establish the position of Premier League. Then the rise of Manchester City, Paris Saint Germain and other teams also came from the crazy money burning. This is the market law of professional league.
The players themselves are not stupid. They also know how to analyze the pros and cons. People go higher and water flows lower. They are also very clear. Even if they are young, they don't know how to calculate. But the parents and relatives around them, the agents behind them, and no one is the fuel-saving lamp, they will not be clear?
The same conditions, they will not hesitate to choose the rich, and even prefer conditions worse, are willing to go to the rich.
As a latecomer club, there are only two ways to catch up with the giants. One is to burn money, attract players with higher transfer fees and higher salaries, and make up for the gap in status and influence with interests; Or insist on youth training, but now that the Bosman act has passed for 20 years, it is difficult to rely on youth training alone.
Just like Chinatown, it is the only living legend in the past 20 years that relies on the strength of strong youth training to gain a firm foothold in European football, climb up from the lowest level league and reach the top of Europe.
But everyone knows that the core competitiveness of Chinatown today is the high cold.
It is precisely because of the high cold eye, so China city can send away the core players again and again, but again and again to cultivate more and better stars, the overall strength is not reduced but increased.
But there is only one Alpine. The miracle of Chinatown can't be copied.
So, other clubs want to catch up, crazy burning money is the best shortcut.
That's true for clubs, as well as for national leagues.
Once upon a time, the leagues of Turkey, Ukraine and Russia all started the mode of burning money one after another and competed with the five leagues wantonly, which immediately made their influence rise in the European League. At present, the Russian league ranks sixth in the UEFA, only slightly behind the French league. Portugal and Ukraine are also chasing after them.
On the contrary, the traditional old leagues such as Holland, Belgium and Czech, which were once famous in European football, have gradually disappeared in recent years. The reason lies in the rapid development of leagues such as Russia and Ukraine.
This is true in European football, and it is also true in Asian football.
In recent years, the Chinese Super League has become extremely popular. It has become the most influential League in Asia. The competitiveness of the Chinese Super League teams in Asia is also constantly improving, which depends on the crazy investment.
Many people think that the owners of the Chinese Super League are all idiots to cater to the government and leaders, but they don't know who is willing to do the business of decapitation when someone does it?
At present, the overall thinking of the Chinese Super League team is very clear, that is, they would rather lose money, but they have to start the market first. As long as the market is up and the domestic people's enthusiasm for football is rising, then making money is a matter of minutes.
Don't believe it?
If you look at the domestic variety shows and reality shows, they are all money sucking giants. Any sponsorship is worth hundreds of millions, and it is also very popular. Besides sponsorship, the major TV stations and Internet platforms are very happy to give money.
In contrast, the Chinese Super League is a unique top league in China, which is a natural gold lettered signboard. Compared with those domestic variety shows and TV dramas, the schedule is very long and there are many games. It's not too attractive, OK?
As long as we can manage this gold lettered signboard, as long as we can make the domestic football market hot, let alone surpass it, as long as the sponsorship income of CSL can reach the level of variety show and TV program, how many times is it now?
How much potential can be tapped?
Alpine Chinatown has cooperation with Hengda. He once talked about this issue with boss Xu of Hengda. He sincerely told Alpine that it is still a business with high cost performance to invest in football clubs in China. Why do you say that?
He listed a piece of data for Gao Han. At that time, he was in charge of Hengda for five years, with an investment of less than 2 billion yuan and less than 400 million yuan per year. However, the sensational effect caused by Hengda and the brand influence brought to his company could not be achieved by several times or even dozens of times of investment.
At that time, he had a saying that made a deep impression on alpine region.
"We all live in an era of advertising. We are used to all kinds of hard and soft advertising. In this case, it's not too difficult to push a brand simply by advertising. Even in many cases, it's hard to push it up no matter how much money you spend or how good a team you build."
"But football is different, it is born with this uniqueness, you stick to it, it can take you up."
Gao Han never felt that he was a piece of material for business. However, boss Xu's sincere words made him realize that he looked at the problem from the perspective of a businessman.
And if combined with the state-owned enterprises holding Beijing team, they are willing to sponsor Beijing Chinatown with a huge five-year billion contract, it will undoubtedly further quote the sincere words of boss Xu.
In the next few years, the Chinese Super League is bound to usher in high-speed development, no matter the cold, or Lin Guoping and others, all agree that it is still the best time to enter the Chinese Super League.
As an old insurance saying goes, either five years ago or now.
But after taking over the Beijing team, how to operate next is also a problem.
Of course, big consortia can burn money so recklessly. They regard the money they put into the club as advertising to gain eye-catching effect. But for the cold, they can't do it because they can't afford to burn it at all.
Since we can't afford it, we have to go to another mode and stick to the youth training.
In the current Chinese football environment, foreign aid is still the core competitiveness of a Chinese Super League team. Even if Beijing Chinatown wants to adhere to youth training, it is still imperative to introduce foreign aid.
The key is, what kind of foreign aid should be introduced?
This is a science.
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"There are five foreign players in our team, two Uzbekistan international players, kremetz and Sergeyev. You will be familiar with them
As soon as Xiang Tianming's voice fell, Gao Han began to laugh. He had just played in Tashkent, and both players appeared.
"Brazilian midfielders Ralph and Augusto, of whom Augusto was also the main midfield of Brazil's national team in the 2016 Copa America, scored two goals in three games." Xiang Tianming said happily.
Augusto is the main midfield of Brazil's national team, and in the Copa America, Brazil played a total of three games, failed to qualify in the group stage, was out of the game, but this does not affect Augusto's performance.
Just in Beijing, Augusto didn't seem to be as brilliant as Brazil.
"Another is Turkish striker ilmaz, who is currently the top scorer of Turkey's national team. He did well in the European Cup in 2016, but Turkey also stopped in the group stage
It can be seen that the strength of these foreign aid players is very good.
"What do begiristan and van Gaal say?" Gao Han asked.
Next, he will meet with Soriano and begiristan, and at the same time, he will contact van Gaal. He needs to find out each other's ideas, then combine with his own ideas, and finally come up with a plan.
"Bergiristan believes that the team should adhere to the general direction of youth and try to maintain a stable lineup. After all, it's not a good thing to act too hastily, but there are too many five foreign players and there is no Asian championship, so we must reduce the lineup."
Gao Han nodded slightly. Foreign aid is too expensive and the salary is high. There is really no need to waste so much.
"What about van Gaal?" Gao Han asked again.
Xiang Tianming then showed a helpless expression, shaking his head and sighing, "before I heard that van Gaal's temper was not good, but after several contacts, I found that his temper was ok, but he was too slippery."
"What do you mean?" The high cold is strange.
Van Gaal's slippery? If you say that, who will believe it?
"When we asked him for his opinion, he asked us to ask you directly, saying that he absolutely believed that you could build a reasonable and competitive team for him, just like you did for bochetino and Zidane."
Alpine heard here, almost no than the middle finger, my God, there is such a coach?
I've always been a shopkeeper in the cold, but now
The dead old man probably calculated on him before taking revenge on himself and tricked him into coming to Beijing. As a result, he was photographed by media reporters, cooking rice with raw rice, getting on the bus first and then making up the ticket.
See cold eat shriveled appearance, Xiang Tianming heart head unexpectedly have a kind of happy revenge.
So you have such a day!
"By the way, Mendes also asked people to send a player information, saying that the rookies selected by their agent company were put in the back file bag, and you can take it for yourself."
Mendes has made a lot of money in the Chinese Super League in recent years. Many Chinese Super teams come to South America and Europe through his operation. He also strongly supports the acquisition of Beijing team this time.
According to Gao Han's plan, foreign aid must be younger. There are three reasons for this. One is that the risk is small, and it is suitable for Gao Han's small business. It follows the old road of the rise of Chinatown in those years. The second point is that young players with potential can make money by playing in the Chinese Super League for a few years and then transferring when they are mature.
This is also the positioning of Beijing Chinatown in the current high cold.
But more importantly, for van Gaal, mature players may not be easier to use than young players. The reason is very simple. Young players are like a piece of white paper, which is more convenient for him to instill his own tactical ideas and ideas.
That's why in the past few years, when van Gaal was in charge, many mature players were very resistant to him.
Now that van Gaal has become the manager, he can only take over the job.
After taking the file bag from the back row, Gao Han took out the player information sent by Mendes. First, he scanned it and filtered it with his eyes. He had a general idea in his mind. Then he turned it in and looked at it carefully.
When I got home, Gao Han breathed heavily and looked at Xiang Tianming with a smile.
"This time we found the treasure!"