Chapter 105

"The topic of beauty itself is an eye-catching topic, which can give birth to a huge" attention economy ". And our activity in addition to the use of the beauty of the eye effect. There is another advantage, that is, the controversy and topicality, which is in line with the nature of the Internet and netizens' mind. Mr. Li's interpretation of this aspect is very accurate. " Lu Guowei continued to explain.

"The screening criteria for our activity is 90 points.

First of all, 90 points beauty itself is controversial, because it is a topic without standard answer.

Secondly, there must be controversy about the high face value as the screening condition.

Many people may think that it is not a good thing to cause disputes, but a just right dispute will have an unexpected effect.

People who have seen mango TV variety show should know that what mango TV is good at is to stir up contradictions and controversial things. It is a program that is originally harmonious and harmonious. The trailer can give you the rhythm you need to fight in minutes. An ordinary person, can give you clip into let people love hate, controversial people.

Although this is really disgusting, it has to be said that many people are extremely poisonous. While abusing, they still want to know what happened. At the same time, they actively participate in the discussion of the controversial person and continue to deliver traffic and heat to this person.

So we can't deny that it's these controversies that cause the discussion, and the discussion will bring heat. Behind the heat is the huge flow and attention.

Our marketing strategy this time is to make use of controversy to hype the topic. However, Mr. Li doesn't have to worry. We will lead the direction of the topic with rhythm, and the topic itself will focus on the 90 point beauty and the activity itself, which has nothing to do with the service and reputation of the hotel.

Of course, you should also know that there are a lot of spammers on the Internet. They are always indiscriminate, or they make evaluation and abuse according to their own subjective wishes. This is inevitable. "

"Well, I know that. No problem!" Li Yang naturally doesn't care. Running a hotel is just like being a star. It's impossible for everyone to like you and understand you. You just need to catch the part of customers you want.

"Let's talk about the specific implementation plan in detail next..." Lu Guowei began to introduce the specific implementation methods and steps of the marketing plan in detail.

Including through which channels and network platform, in what way, to carry out event marketing, topic guidance, etc., to detonate this activity on the network.

The plan is very detailed, the time rhythm, the specific implementation strategy, and even the theme of some articles, some network paragraphs have been written, which is a mature plan that can be implemented at any time.

"Mr. Li, do you have any comments on this part?" Having said that, Lu Guowei looks at Li Yang.

Li Yang nodded, had to say that Lu Guowei they are professional, the whole plan let Li Yang basically find nothing wrong, even beyond his expectations.

Moreover, the effect estimates in the scheme are all written out. After all, these people do event marketing. There are many successful cases and experiences, and the predictions of many results are very accurate. That's why they have such confidence.

"I don't have any opinions. It's very good. Go on!" Li Yang said with a smile that since he chose them, he naturally decided to cooperate with them after careful consideration and investigation. He really believed in their ability.

"Well, let's start with the following!" Lu Guowei smiles, "here is the second entry point of this event marketing.

Mr. Li, you suggest that we can stir up the topic from the small program itself. After discussion, we have determined that it is very feasible. We went back to test the small program for identifying beautiful women. It is a very entertaining software. If we do a good job in marketing, it can even produce viral transmission.

This software itself also inherits the above characteristics, because it is related to beauty, and it is very topical.

And the software has a strong entertainment, so while we are doing the activity marketing, we can carry out a wave of speculation from this entry point. We can absolutely detonate this activity and help the hotel earn enough traffic and eyeballs

Listening to Lu Guowei's words, Li Siqi's eyes become brighter and brighter. She quietly turns her head and looks at Li Yang with serious expression and serious eyes. Suddenly, she feels a little ashamed. She even thinks of him as a sex wolf, and her eyes are really shallow.

As a copywriter, I didn't see the marketing logic in the beginning. It's really prejudice that limits my pattern.

After listening to the two marketing strategies just now, she really gained insight. She also had a new understanding of Li Yang. It should not depend on luck, but on strength, that he can build Youmao Inn into wanghong inn.

"Of course, all our marketing strategies serve a fundamental purpose, that is, the hotel itself! "Lu Guowei continued," so we will make a wave of guidance and marketing around the hotel itself to pass on the brand, scenery, service, feelings and so on of the hotel to everyone, while the marketing around activities and small programs will arouse enthusiasm.The first two marketing manufacturing hot spots and traffic, better transfer to the hotel itself! But because we didn't have a deep understanding of the hotel before, we didn't write a particularly detailed plan here, only a general framework! "

"But after visiting here today and chatting with President Li, I have an idea about the positioning of the hotel, one is escape, the other is cure!"

Lu Guowei's words make Li Yang's eyes bright, as if they resonate!

After staying in the hotel for such a long time, he felt these two words.

Escape! cure!

"I think it's in line with the psychological state of young people. In the face of the pressure of work and life, unfair treatment, parents' urging for marriage, parents' excessive love, or family's excessive dependence, many people have had such an idea that they want to escape from their original life and family and take a breath. This is their inner desire, just like the poem and the distance can cause resonance!

And here is very suitable for the theme of escape, far away from the noise of the city, far away from the original place of life, to a place like paradise for a few days, isn't it just a beautiful escape

"Well said!" Li Yang clapped his hands, and Lu Guowei expressed almost all of his feelings. As expected, he found people with the same aspirations, which is the tacit understanding he can have.

"And cure, I think, is more appropriate. President Li should also be very clear about the meaning of cure. Cat Inn is a place to cure people's heart, and it's the same here. There are beautiful scenery, fresh air, emotional rooms, rich recreational facilities and places, as well as those lovely animals, which are the most healing things Things Lu Guowei continued.

……

[thanks to Xiao Pang and his book friend 2017 * * 191, who are getting married soon, for giving 100 yuan each]