Chapter 144

"Cough, Mr. Zhou is right. It's undeniable that Youshan hotel has been very popular recently, which even led to a large number of check-out. But I analyzed the reason again last night and found that their hotel didn't increase its price during May Day, and its price was cheaper than ours. I think this is the main reason for our loss of customers!

Of course, it is undeniable that their hotel has made great efforts in marketing recently. Coupled with the popularity and star effect brought by Xu Jiaxi's fame, many customers have changed their choice tendency! I think that's the reason for this massive check-out! " Manager Liu said with a smile.

"Do you think it over at last? So why don't you see a little bit about how the other party markets, how to create heat, and how to use the star effect in the report? " Zhou Zhenghua slapped the table and scolded, "look at what you have written in this report. I'll let you analyze their marketing strategies and their merits. It's not for you to find fault with each other, it's not for you to say that the data is untrue, and it's not for you to make excuses for your incompetence!"

In fact, what makes Zhou Zhenghua angry is not the check-out phenomenon in his hotel, which is a normal phenomenon. What makes him angry is Liu Dianjiang's attitude. He can see the extreme prejudice in the report at a glance.

What he needs is a manager who can face up to problems, not a person who limits his own pattern because of prejudice, a person who is headstrong and does not know how to learn modestly.

It's nothing to lose the passenger flow. There will always be other tourists staying. But the problem is that if you are content with the status quo, don't know how to accept the new things in the market, learn those new marketing strategies, and learn modestly from the competitors, even the young ones. Otherwise, it will be sooner or later that you will be eliminated by the market, and this is what he worries about most.

Zhou Zhenghua is able to survive in the fierce competition by constantly learning modestly and trying to accept new things.

But after all, he is old and has limited energy, so he needs his managers to learn, innovate and make breakthroughs.

Obviously, Liu Dianjiang let him down.

Seeing that the boss was angry, Liu Dianjiang was silent. Although he was unconvinced, he didn't say anything.

"I want to ask all of you, what do you see from the series of actions taken at this stage of Youshan?" After a pause, Zhou Zhenghua suddenly asked.

"Event marketing!" Someone replied.

"Well, yes, it's event marketing, but this event marketing has a deeper purpose?" Zhou Zhenghua looks at the managers.

People shake their heads one after another. In fact, they think of some answers, but they think they are too simple to say.

"Their fundamental purpose is to create a story." Zhou Zhenghua went on to say that the answer was really beyond their expectation. He could not help looking at it and listening curiously, Zhou Zhenghua continued: "everyone should know the saying of the tourism industry: if you want to speculate in tourism, make up a story first!

But in recent years, with the rapid development of tourism economy, tourists are more and more knowledgeable and rational, especially some relatively young and highly educated consumer groups, whose tourism taste is getting higher and higher.

At present, many man-made scenic spots are full of fallacies and false culture. Besides arousing curiosity, it is difficult for people to have real emotional resonance. As a result, they are inevitably alienated or even abandoned.

The main audience of those of us who do light luxury B & B resort hotels are relatively young groups and people who prefer to pursue new experiences.

And these people have lost their freshness to those fake stories, and even have a high degree of recognition. The old routine obviously doesn't work.

But what does the Youshan hotel do?

They didn't make up stories by themselves, and they didn't rely on cultural and historical things. They created a story that young people like better!

That is the plain girl - Xu Jiaxi, the legend of overnight fame!

This is a story that people enjoy talking about. It is also a story that is easy to follow and spread. It is a more advanced story.

Xu Jiaxi's fame gives another meaning to Youshan hotel. Many young people will be willing to pay for this just for this story, and her star effect will have a follow-up impact, which is enough to make Youshan Hotel live.

Some people may say that this is an accidental result, but why does it happen to others instead of us? The patronage of luck is not really fair. We need to create opportunities.

I know that some people will say that his marketing strategy is difficult to copy. Yes, I also know that what I need is not for you to copy and imitate. I just hope that you can learn something from it, get some inspiration, be able to divergent thinking, jump out of the original limitations, and look for more possibilities, so that our hotel can make a breakthrough, instead of standing still I know that one day I will be trampled by a rising star. "

"Not long before our meeting, there was a ticket system in Youshan. They collected sects for tourists to visit the top of the mountain. According to their official news, the tickets were snatched up on May 13.When a hotel sells tickets, it will be scolded to death by its peers? However, people have done it, and it's still hard to get a vote. I think you all surf the Internet, so you should be able to see what young people are thinking and what they need.

There's no rule that can't be broken! "

……

Li Yang didn't know that he was forced to do things by the system task. He taught his peers a good lesson, and he didn't know that he was being cursed by countless managers in the industry.

now he is holding a mobile phone and Tong Shu to play the local flavor of love, to see who will disgusting the other party.

"Do you know what I want to eat?"

"What would you like to eat?"

"I want to look at you

Er -

"ah, ah, I can't stand it. I give up!" Li Yang really couldn't play anymore. What he said was really too much for him. If he felt like playing it again, the book would be finished.

Tong Shuya was very happy over there, very proud: "ha ha, if you lose, then you have to satisfy my wish!"

"Come on, what wish? I want to give you all my body Li Yang said out of tune.

"Well, I don't want your body, eh I haven't thought about it yet. I'll let you know when I think about it! " Tong Shuya said with a smile, "well, let's not talk about it. We're going to have lunch. Please hurry to eat too. I love you, Momo..."

Li Yang ended the call with a smile, and his smile gradually disappeared, and there seemed to be some loss in his eyes

He is very clear that there are not many such days. Once Tong Shuya starts to work, he will become busy. Maybe his work and rest time will be different from his own, and they will have less and less time to talk.

……

Merry Christmas to all of you! 】