In fact, the shopping psychology of these consumers is the so-called brand effect.
For the beauty cosmetics with epoch-making significance, such as Yayue company, which suddenly chokes out a world-shaking crying ghost.
This move, not only in the whole Chinese cosmetics market which set off an uproar, stormy waves.
Moreover, it has also established a clear brand impression of Yayue company, a new rising "dark horse" in the hearts of public consumers.
That is, Yayue products, must be a boutique -!!!
Moreover, Yayue's main sales channels are online and offline.
In short, one is to sell in offline stores.
The other is online, similar to Taobao store and Jingdong store.
So, for now, the daily production capacity of eight petal snow lotus water is about 100.00 bottles!
However, the daily production capacity of 100.00 bottles can not be supplied by only one offline physical store.
At the same time, we need to supply more offline stores, including Beiping, Shencheng, Yangcheng, Pengcheng, Hangcheng, which are the top metropolises in China.
In addition, the demand share of Yayue's Taobao store, Jingdong store and other online stores for the eight petal snow lotus water is also an "astronomical number"!
Moreover, according to a marketing plan formulated by Zhang Xiaofan, it is basically the most standard "hunger marketing" strategy.
In short, the business model of eight petals snow lotus water is the "limited time", "limited", "rush to buy" sales model to develop.
Among the four flagship stores in Beijing, Shanghai, Guangzhou and Shenzhen, the monthly supply of eight petal snow lotus water is about 500.00 bottles.
As for the other, in addition to the company's necessary inventory, all of them are put on Taobao and Jingdong online platforms for online sales.
Therefore, since the eight petals snow lotus water is the beginning of online and offline dual platform sales.
Just after about two weeks, the number of down payment orders from Taobao and Jingdong shopping websites alone has exceeded 3 million.
As for those customers who don't pay the deposit, they can only continue the single cycle "love that can't wait".
After all, the current situation is a typical seller's market, and the demand completely exceeds the supply and demand.
Although, Yayue company is also very clear that the current market situation is in a kind of abnormal and morbid situation.
But what can Yayue do?
The leadership of Yayue company, they are also very desperate, OK?!
After all, the eight petals of snow lotus water provided by Zhang Xiaofan is relatively limited.
It's in the pond of Qipanshan manor. Yayue company wants to further expand the production scale of eight petal snow lotus water. It's not enough!
In this regard, Zhang Xiaofan also said that he was helpless, very desperate ah!
Otherwise, he will not lead to the development of a series of "hunger marketing" related planning programs for eight petal snow lotus water.
Moreover, as for the eight petaled snow lotus which was given to Zhang Xiaofan by he Xiangu, one of the eight immortals of Taoism