Chapter 2863

In 1997, Mercedes Benz ml appeared. However, it uses a non load-bearing body, so it is not called a city SUV. It has the blood of a real off-road vehicle, and is also equipped with 4matic 4WD system.

However, for ordinary customers, who will see if you have a girder? Just have a good appearance.

Seeing that Mercedes Benz started to build this kind of car, BMW couldn't sit still. It boldly raised its car chassis and transplanted Land Rover's steep slope descent, etc. In this way, an SUV focusing on road driving experience - BMW X5 was born.

After the car came out, as a car with an SUV shell and an off-road vehicle that can't go off-road, it will certainly attract countless questions and ridicule. Is BMW out of his mind? As a result, the sales volume of this car, which is different in the eyes of brick family, is quite good.

Then, another brand degenerated. Porsche launched the Cayenne. When the Cayenne appeared at the 2001 Geneva auto show, everyone was laughing at it. Porsche was poor and crazy! Porsche has fallen! Is Porsche still a super manufacturer? Will Porsche continue to produce vans?

As a result, cayenne became the most successful and profitable car in Porsche history.

Now, Qin Guan has only advanced this process a few years, which can lead the trend. After all, Toyota RAV4 and CRV have not started to build yet. Whoever enters this field first will have an advantage.

The press conference was very successful. Even the Minister of industry didn't leave and attended the celebration banquet that night.

"Mr. Qin, thank you for bringing such an excellent car to theoharakis group." mitloglu, the head of the group, held up his glass and toasted Qin Guan.

This is a joint cooperation project between the two sides. Although the Chinese side holds more shares, it is expected that their group will usher in a new leap. Today's reporters' eyes tell them that they can continue to produce passenger cars and produce such tall cars, which makes them very excited.

"Next, there are more important tasks. The reputation of the first batch of vehicles is very important." Qin Guan said: "in terms of quality, there can't be any problems. It must be recognized by users. Let me tell you the story of our factory director He Ri Bala smashing the car."

The people around him calmed down and listened to Qin Guan's story. Because the stamping parts of a batch of vehicles were unqualified, and then they were used by the person in charge at that time. After knowing that, he RI Bala did not hesitate, swung a sledgehammer and smashed the batch of BIW. The unqualified and unqualified ones must not flow to the market!

It is with such persistence that the reputation of the north automobile factory has been established, deeply into the hearts of every user. It is absolutely reassuring to buy the products of the north automobile factory and never worry about quality problems!

"We are very relieved to have such a leader," kolozas said. "President Qin, we didn't announce the price and output at the press conference today."

The site is only concerned with high technology, and the price has not been announced! Moreover, the joint venture has just entered the planning stage and has no planned capacity.

"We don't need to announce the price for the time being. Anyway, there is still some time before the car is put into production. During this time, we have to constantly test the market." Qin Guan's face is smiling. He is too familiar with this trick. In those years, mouli's favorite is to play this trick.

"Now, the reporters will certainly make a lot of reports. The trend of SUV will be blowing all over Europe. With the help of this trend, we can secretly announce to the public that the price of our car is only 50000 Eagle yuan."

"It's impossible." immediately, kolozas said, "it's definitely a loss!"

Not to mention those high-tech equipment, but just normal mechanical equipment, there will be more than 50000. This is not a Han country. This is a developed country, and the treatment of workers is very good. Even if the state gives the group tax exemption, the final cost increase is also very significant.

They open factories to make money, not charity.

Now, even hatchback golf is of this price. Can that car be compared with our high-tech SUV? At least two or three times its price.

(I can't find the selling price of golf in Europe in the 1990s, but it's about 50000 yuan. Should it be about the same?)

Now, when Qin Guan said this, kolozas immediately refuted it. Moreover, other people also opened their mouths. The expression on their faces was the same distrust. Is this for us to drink West and north wind?

Such a selling price is absolutely impossible.

"Then what?" Qin Guan asked.

Then? They don't know what medicine Qin Guan sells in his gourd.

"Even if you know it's impossible, other countries, other people and other potential customers also know it's impossible." Qin Guan said: "in this way, they talk about it one after another. Even a tramp on the street probably knows the car?"

People's eyes slowly lit up. Yes, if the wind is released, I don't know how many people will look forward to it. Although it is a question, it is also a kind of publicity, just like those stars. Even if it is gossip, it is also for fame.

In this way, the whole of Europe knows!

"This is a good way to let everyone know without any advertising investment. However, in this case, how can we raise the price?"

The public is waiting for 50000 to buy a car. How can you raise the price then? After the price increases, people won't recognize it!

"Then, we can let out the second news," Qin Guan said. "This time, the news spread is the price of the car. Last time, I was wrong. There was a zero missing. It should be 500000."

Five hundred thousand!

If the first time is too low, the second time is too high.

Half a million, many luxury sports cars, many top luxury cars from old car companies, such as the specially hand-made Royal Rolls Royce, are also of that price.

Of course, they want to say that their red flag SUV is more advanced than Rolls Royce, but it can only be said. No matter how powerful the high technology is, it doesn't have much inside information. The Han country, 30 or 40 years ago, was still a proper agricultural country.

Just like many cars, they want to compare with BBA. They have higher performance, better configuration and sincerity than others. Therefore, the price is a little lower than others. They think they are on sale. As a result, they don't have the life of luxury cars and get the disease of luxury cars. Users don't recognize them at all.

You order 500000. Who will buy it?

Once the initial market cannot be opened, it will gradually go downhill. You have to constantly invest and make losses to endure the recognition of the market. If you can't endure, you can only give up.

Now, can they do that? Half a million. That's scary.