Chapter 594

Tong Mei's comparison is still somewhat one-sided.

Zixian Shenglan is only a natural landscape, while Yunmen Grottoes is a historical and cultural landscape and a key cultural relics protection unit listed in the world cultural heritage. It has great cultural value and influence, which is unmatched by Zixian Shenglan.

Zixian Shenglan is indeed better than Yunmen Grottoes in terms of the spectacular beauty of the scenery, but it does not mean that the value of Zixian Shenglan exceeds Yunmen grottoes.

The annual tourist volume of Yunmen Grottoes exceeds 10 million, and it is almost impossible for Zixian mountain to reach this tourist volume.

However, it is easy for the number of tourists to surpass Jiulong Mountain after Zixian mountain is well developed and its popularity is improved.

The annual number of tourists received by several other 5A mountain scenic spots in China is basically more than 5 million. Even if Zixian mountain is inferior, it is not difficult to reach two or three million.

When fame comes up and the number of tourists increases, the ticket price will naturally rise. According to the calculation of one hundred and one, there is also a ticket revenue of two or three billion a year.

In addition to other additional output values, Kong Qinfang said that Zixian Shenglan is worth more than 5 billion. In fact, it is no exaggeration at all.

Such a great value, coupled with Jiulong Mountain, the bidding price goes straight to $3 billion, which is very normal.

"Since the value of Zixian mountain is so high, we can all see that the leaders of Luoshui government can't see it? Then why take out the bidding? Can't it be good to take over the development directly?" Li Xun asked puzzled.

In fact, Chen Wei himself doesn't understand this problem.

Or Tong Mei explained: "Actually, it's not hard to understand. We've seen it all the way. Except for the purple fairy growing haze on the top of the mountain, there are really not many brilliant places in other places. Although the mountain peach forest is very beautiful, the peach blossom period is only half a month. After the peach blossom period, it's really a wild mountain. If you want to develop it completely, you have to invest a lot of money It's worth billions. For a third tier city like Luoshui, this is obviously not a small number. And the most important thing is that Luoshui is a famous tourist city in China. There are more than 30 scenic spots above grade 4A alone! Six of them are listed as world cultural heritage. In this case, where is it necessary for Luoshui to invest so much money to develop one A natural scenic spot? It's better to let it out and hand it over to private enterprises for development. That's easy, it can increase some taxes and drive the surrounding industries. "

After listening to Tong Mei's explanation, everyone suddenly realized.

To put it bluntly, there is no shortage of scenic spots in Luoshui City, so it is not necessary to invest a lot of money to develop a scenic spot.

Even if this scenic spot is quite good.

If this is a city with poor tourism resources and a scenic spot resource such as Zixian Shenglan, it should not be focused on development, and then publicized as a landmark scenic spot.

"Unfortunately, Chen Jianlin went the wrong way." Kong Qinfang suddenly sighed.

Before Chen Wei could react, Feng Lin nodded and said: "Indeed, to put it mildly, he's overconfident. He thinks he can develop zixianshan on his own. To put it mildly, he's too small and has no strategic vision. If he introduces investors from the beginning instead of borrowing for development, he won't leave such a mess."

Kong Qinfang said: "In the final analysis, Chen Jianlin doesn't understand capital operation. In fact, it seems that there is no problem in the management decision-making of Jiulong Mountain scenic spot or Zixian mountain scenic spot. The canyon of Jiulong Mountain and Zixian Shenglan of Zixian mountain are unique high-quality tourism resources in the country. There are no problems in the development, design and brand publicity of the scenic spot, and the number of tourists is increasing year by year The problem lies in the capital operation. Chen Jianlin borrowed a large amount of private loans, the financing cost is too high, and the collection speed of the scenic spot is very slow, so that the annual ticket income is not enough to repay the loan interest. When Chen Jianlin was still alive, he could still rely on his own contacts and scrape together to maintain it. As long as he survived these years, he would wait for the view of Zixian mountain The district is also mature and its income has doubled, so the situation will naturally improve. Unfortunately, Chen Jianlin didn't wait until that moment. His death directly crushed two scenic spots. Jiulong Mountain has also become the first class 5A scenic spot in China. "

Chen Wei reacted and said: "In fact, no matter which industry or company, capital operation is the most important link. Let's take the example around us. Didn't Dingyu technology in those years and Ningdong technology now have problems because of capital operation? Dingyu technology went bankrupt directly, and the boss went to sell fruit, while Ningdong technology is not much better, and it's the best Code, the controlling stake of boss Wu Hui is definitely gone. "

Chen Wei was also filled with emotion. In fact, there was no problem with the product quality of Dingyu technology and Ningdong technology, but in the end, both companies had problems, and the root cause was capital operation.

Good capital operation can enable a company with less outstanding products to become a giant enterprise, and then improve its product quality through industrial upgrading, so as to achieve a virtuous circle.

The poor capital operation can directly put an enterprise with excellent products into an irreparable situation.

This is the fundamental reason why more and more enterprises begin to pay attention to capital operation.

Even many enterprises have abandoned the basics and only paid attention to capital operation, but did not pay attention to their own products.

This is particularly evident in many emerging Internet companies.

Chen Weizheng sighed, while Feng Lin looked strange, patted him on the shoulder and said, "let's just sigh here. Don't cry for mercy here, you capital tycoon. Don't fall into your hands at last?"

"Yes, I'm afraid the ownership of Jiulong Mountain and Zixian mountain has finally fallen into the hands of your capital predator. You have vested interests, don't sigh here. I think we should be careful not to be swallowed by your crocodile in the end." Li Gu also joked.

In fact, he just said that. In his heart, he didn't worry about Chen Wei.

After getting along with Chen Wei for so long, he knows Chen Wei very well.

It has the potential to become a capital predator, but it is not as cold-blooded and ruthless as those capital predators.

In the future, even if Chen Wei participates in the companies and enterprises of these people, he will not swallow all their bones.