At 8:00 the next day, Penguin video released the data of [sand in the angry sea] to the whole network. After a series of data were released, it immediately caused a rendering wave on the whole network. On that day, the share price of penguin video opened all the way up, and the limit rose in less than half a day, which jointly and even drove the share price of penguin holdings.
Of course, this is only in the capital market. What really caused a sensation is in the film and television industry. Originally, everyone had actually made psychological preparations and expected that [the angry sea and sand] would be angry, but no one expected that the data would be so terrible.
The first thing I couldn't sit still was kiwi fruit video. Although the A-level production originally expected to be launched in June has been postponed, the data is really ugly. Finally, I had to take an elaborate self-made play to recover the losses, but everyone can see that this well-made play can only be used as cannon fodder in front of [sand in the angry sea].
To this end, Zhang Liang, CEO of kiwi fruit video, also called Han Fei to ask about the shooting plan of tomb theft notes for the next season.
However, Han Fei has been too tired to cultivate for a while recently, so he has to be vague.
After Penguin video achieved great success, it did not forget to pursue the victory. Not only did it not weaken the publicity funds, but Liu Bin waved his pen and added millions more.
And the millions put on the network have become soft articles touted one after another.
"Tomb robbing notes, conscience production, panoramic special effects, and every bubble in the sea is burning money."
"Shocked! Han Fei personally confirmed that [tomb robbing notes] is not supernatural, but science fiction. Do you understand?"
Of course, there should also be capital to blow. If [sand in the angry sea] is photographed like dog shit, publicity will have a negative effect.
Although most viewers hate the money circling behavior of Chi Lulu on demand, they have to admit that at least [sand in the angry sea] is worth the ticket price.
First of all, the plot is simplified. There is no shit love plot filled with water in [nuhai qiansha]. All the plots are carried out around clues, step by step, and suspense.
If this is produced by another team, the same plot will be sorry for the IP value of [tomb robbing notes] until 20 or 30 episodes.
Of course, even RMB is not everyone's favorite. Not to mention the film and television works, some netizens say that the "love of the sea" has not reached their expected effect. Most people still make complaints about the special effects. After all, the plot of the sea is taken under the green screen. The effect is indeed distorted, and some people are also normal.
Generally speaking, the audience's perception of [sand in the angry sea] is quite good, which can be seen from the score of 8.1 on pea.com.
However, for films involving special effects, the score of pea.com is not high. After all, domestic Wumao special effects, as we all know, it is very rare for [nuhai qiansha] to have such a high score.
Moreover, this is only the first day. In the following week, with the fermentation of word-of-mouth and the publicity of the media, more and more viewers who have not seen the tomb theft notes have noticed the film, and even led to the hits of the Seven Star Lu palace in the first season.
The response of penguin video was also quite rapid. All VIPs of the first season [Seven Star Lu palace] were cancelled and set to watch for free, which also attracted a wave of traffic for [sand diving in the angry sea].
Zhao Mengru and Lao Fan watched the data rise day by day, and their eyebrows almost fell off. In their eyes, where the rising data is, it is clearly money. According to this momentum, their millions of investment can at least have a return of more than ten times.
As the big head of investment, Han Fei is naturally the biggest beneficiary. It is conservatively estimated that he also has a net profit of at least 200 million.
Unfortunately, due to the existence of advanced on-demand, the first half of the month will be the bulk of the revenue, and then the revenue will begin to shrink. After all, only a few users are willing to spend money on a single show, and this market has not been fully developed.
Imagine that the major video platforms spent more than ten years and burned countless funds to cultivate hundreds of millions of paid member users. It will take at least a few years to convert these users into on-demand users.
This has also directly led to the success of the tomb robbing notes, which is difficult to copy. First of all, the tomb robbing notes is the first drama to enjoy the benefits of advance on-demand, and has also accumulated some users' payment habits. Don't underestimate this payment habit. The most difficult thing to cultivate users' payment is never from 1 to 1 million, but from 0-1. Once this consumer psychology is turned on, Users are like opening a door. They will find many reasons to support their consumption views, which other dramas can't do.
Secondly, [tomb robbing notes] each season's dramas are very concise, but the production cost is very large. Other dramas dare not do so at all, which is equivalent to gambling. Once they lose tens of millions of investment, they will drift away, which is unacceptable to any film and television company. They are more willing to inject water into the plot and invite several stars to play 40 or 50 episodes to make money safely, Doesn't it smell good?
Of course, there are many practitioners in any circle. After that, there are some online dramas that have tried the same routine, but they all lost their money in the end. This also passes on a concept to all insiders. Without strong IP as support, this way of charging directly from users' pockets cannot succeed.
The tomb robbing note has become the only super IP with this capability in the whole network.
At the end of June, the ban on Episode 5 and 6 of [sand in the Nu sea] was lifted, and then it was lifted twice a week. Of course, it was still free for VIP viewing, just when everyone thought that the data of [sand in the Nu sea] would decline significantly.
[yearning for life] finally broadcast the episode recorded by Han Fei.
As the hottest variety show in the whole network, there are definitely a lot of audiences. Han Fei's performance is also bright enough, especially the interaction with Zifeng. Netizens joked that Zifeng has an extra brother.
As for the last song [blue lotus], people see a talented and romantic Han Fei.
In an instant, many literary and artistic young people flocked to it and were proud to be Han Fei's fans.
This wave of heat has pushed the data of [sand in the Nu sea] up several levels, and the data has been on the rise for a week in a row,
In July, the students' holiday brought another upsurge. Although the revenue of on-demand broadcasting decreased, the share of member value-added services increased significantly.
It was not until early August that the data of [sand in the angry sea] began to fall, and Han Fei was finally no longer a "negative man" with a debt of 200 million.