"You boy, it really surprises me every time. This film is good. It has both big scenes and thinking about human nature. It's interesting." the leader patted Han Fei's shoulder before getting on the bus.
The domestic audit passed, and Han Fei flew to the United States. Although the audit mechanism here is looser than that in China, the relative grading system is also quite strict.
According to Hollywood's rating system, grade g belongs to the public level, and anyone can watch it, while grade PG belongs to the counseling level. Some content in this level of films may not be suitable for children. There are also grade r above, which can only be watched over the age of 17
Finally, the rating of "the rise of the scarlet ball" is set at PG-13, that is, the special counseling level. It is recommended that children after the age of 13 watch it.
After all, there were some violent scenes in the version released in North America, and the rating was acceptable. The time came quietly to May. Han Fei finally set the release time in mid June in combination with the situation at home and abroad.
In fact, the domestic publicity is the same whether Han Fei or not, so he simply stayed in the United States. After all, this film is full of foreigners. He still has some appeal in the Chinese audience.
Everything is ready, only due to the east wind. The domestic publicity war has officially started. Huang Hexiang believes that this is the best opportunity to defeat Han Fei. In his opinion, Han Fei's behavior of trying to occupy the North American market without losing the domestic market is simply stupid. Both fish and bear's paws want it. The final result will only be to pick up sesame seeds and throw watermelon.
"This boy, it's still expanding." Huang Hexiang began to use his resources to promote the company's new film, but also didn't forget to discredit "the rise of the scarlet ball".
There are also many posts attacking Han Fei on the Internet, saying that he worships foreign countries and flatters the United States without a bottom line in order to make money. Otherwise, why can't a Chinese actor in the "rise of the scarlet ball" see it?
However, what Huang Hexiang didn't expect was that their posts were soon besieged by some netizens. Facts have proved that Chinese enterprises that can actively explore the overseas market are ambitious and ideal. Some who shrink at home and concentrate on making their own money. What qualifications do they have to blame others?
Some netizens even yelled at Huang Hexiang's shamelessness directly under his microblog. Huang Hexiang couldn't understand. How can so many people help Han Fei speak? Are all the sailors invited by Han Fei? Yes, it must be.
The publicity policy of "flying bird film and television" is also very simple, that is, highlight special effects. Don't give me any stars and gossip, highlight a simple and rough one.
The domestic audience still bought the special effect level of "Tiangong", and the pre-sale box office exceeded 50 million in only half a month.
In contrast, Huang Hexiang's gold film and television abandoned his old nose, and the final pre-sale box office was only 30 million. Huang Hexiang was so angry that he scolded his mother, but there was no way.
The premiere of "the rise of the scarlet ball" is still so simple, and this time it is even more shabby. Except for Jiang Qinghou, even senior fans can't name their names.
Therefore, the audience interaction is basically equal to no, and start the topic directly.
To the surprise of the audience, the early rhythm of the film was not fast, but fortunately, Caesar, a realistic gorilla, attracted the attention of the audience.
If they just watch the early stage, it will even give people a feeling. This is an animal film similar to "loyal dog". However, with the advancement of the plot, they find that the story is far from so simple.
First of all, it is the human attitude towards animals. These orangutans killed at will in the laboratory can see that human beings think they are the masters of all things, and they decide the life and death of other creatures at will.
Moreover, human beings who think they are smart often turn a blind eye to the unknown dangers. The protagonist creates a new virus to treat his father's Alzheimer's disease, but eventually becomes a deadly virus that almost destroys human beings.
The first feeling of many viewers is that this is a Hollywood film. Leaving aside the faces of Westerners on the screen, the spiritual core of the "rise of the scarlet ball" is in line with western aesthetics. No wonder Han Fei said he would make a real Hollywood film before.
Although it is the spiritual core and Western aesthetics, from the perspective of Chinese audiences, this is also a good film. Compared with the traditional Hollywood popcorn film, this film can see the thinking of human nature, which is undoubtedly very plus points.
And it seems a pleasure to watch arrogant Americans being tortured to death by a group of orangutans?
Just thousands of miles away, American audiences have different views on this film. First, this film is in line with their values. For the discussion of human nature, many similar films have been made in the golden age of Hollywood. In their view, this film is using orangutans to compare human beings.
The orangutans in the play are actually human beings themselves, or these orangutans will eventually become human beings.
Of course, the biggest selling point of "the rise of the scarlet ball" is the three-dimensional motion capture system, which makes every orangutan look like standing in front of them. Their eyes, expressions and even hair are so natural and lifelike.
"Oh, I can't believe that the orangutan in the film is almost alive, Caesar. Yes, I like this orangutan. It's so handsome," a 16-year-old boy said to the camera of reporters.
The reporter interviewed another Chinese boy.
The boy's answer was even more excited: "I already said that Han Fei will succeed. He is a genius."
Well, I met a Han blow, but the reporter still found that the film seemed to have more audiences than expected. Maybe some of them went to see the film for Frank. From the audience who saw the film, the evaluation was unexpectedly good.
Soon, a score of 7.3 for "the rise of the scarlet ball" appeared on the rotten tomato, which is already a very high evaluation for a commercial film. Although the score is gradually decreasing with the increasing number of comments, it is enough to be proud.
After a while, Han Fei got the first day's box office data. The first day's box office in North America was $17.68 million, which undoubtedly won the throne of the first day's box office champion.
After the data exposure, it caused a shock in Hollywood. If "wandering the earth" was an accident and the box office accumulated by Chinese to show their self-esteem, then the "rise of the scarlet ball" has been enough to prove the strength of these Chinese people.
In Hollywood, the box office actually represents everything. Before, the film critics who ridiculed and even abused Han Fei and asked him to leave early shut up one by one. After that, the total box office of "the rise of the scarlet ball" in the three days of the weekend scored $76.5 million, which is more like a loud slap in their face.
The name Han Fei also began to appear frequently in American newspapers. This time, it was no longer the unknown tabloids before. Han Fei even appeared on the cover of the Asian edition of time magazine, which called him an oriental who created miracles.