Chapter 438

"We have seen your film and are interested in buying it." Yao Yongbo is straightforward.

"The fight for summer jobs is serious. I'm not afraid that you know, in the current urban dramas, we are making a choice between" struggle "and" people's police. "

Yao Yongbo is holding down the price, which means that they can not only buy struggle, but also buy another play.

This is to put pressure on mubai entertainment to prepare for the bargain.

Chen mubai knows about the play "the people's police". There has been a lot of publicity recently. There are several big productions in the summer camp, and this is one of them. He knows about it.

"I know, but you call me here, which shows that you are more optimistic about our play, and we are sincere cooperation."

Chen mubai said with a smile, indicating his attitude, but also want to open the window to tell the truth, after all, time is running out, he does not want to pull too long.

"I'm also inclined to cooperate with you. After all, I've been on the God of songs before, and you are old friends."

Although "people's police" is a big city production, they are not bad either.

What's more, they are not the same type. Nansheng TV station asked them to come to the scene for negotiation, which shows their inner expectation.

Generally, TV plays are paid by episodes or sold in packages.

According to Chen mubai's production, it will not be packaged and sold. After all, the investment is too large.

Generally, the packaged and sold plays are produced by small companies, regardless of all aspects of publicity and distribution, all of which are operated by TV stations.

Like Chen mubai, they are more inclined to cooperate. Publicity is done by their own company, which is very powerful. Then their reputation spreads and their influence is great. In addition, they have excellent quality, so they can negotiate with TV stations.

In essence, it is used to increase the price.

"So, do you want to buy the premiere right or the exclusive right?" Chen mubai asked.

The premiere right means that the TV station has the right to broadcast struggle for the first time. This premiere right is not the only one.

For example, there is also a TV station competing with Nansheng satellite TV for "struggle", and both of them can have the premiere right of the play.

The exclusive broadcasting right refers to that it can only be broadcast on the satellite TV, which belongs to the copyright and is sold to the TV station.

It should be noted that the exclusive right is not a copyright. The contract sold by the producer to the TV station will include the number of times the play will be played.

For example, if you play a round of broadcasting rights, you can only play it once, and you have to pay more for the second time, but the price will be much cheaper. Generally, only the first time is the most expensive.

Of course, there are also annual broadcasting rights and lifelong broadcasting rights.

The annual broadcasting right means that no money will be charged to any TV station in a year, and no money will be charged for life.

The price corresponding to each treaty is different. The most expensive one must be permanent authorization. This shows that the TV station is extremely optimistic about this play and is willing to buy it at a high price.

Compared with the exclusive right and the premiere right, the price is also different, and the exclusive right is more expensive.

After all, the exclusive broadcast right is the monopoly of the satellite TV, and the premiere right is broadcast jointly by other satellite TV stations and the satellite TV, so there will be differences in the audience share and the price will be different.

Generally, producers will find several TV stations to sell their plays, and then look for the price or superior TV stations to cooperate. TV stations need to bid in the process of buying plays, just like an auction.

When a TV play is released, there will be a situation in which several TV stations will bid "tied for the first place", so these TV stations will jointly enjoy the premiere right of the TV play: premiere at the same time, and maintain the same update speed.

If a TV station does not agree to share, it must continue to increase the price until there is no other person to PK with him. At this time, the TV station will buy out the premiere right alone, and play the first round as he wants. So generally, only two episodes are updated every day.

And some second-class TV stations, although they can play five or even eight episodes a day, have been left over by others.

"Exclusive rights." Yao Yongbo said.

Yesterday, although the leaders were optimistic about struggle, it was also gambling in nature. It was impossible to buy out the permanent broadcasting right directly. The price was too high. No one knew what the follow-up of the play would be.

It's the most cost-effective way to buy the exclusive broadcasting right. Even if you lose, you won't lose much. If you make a profit, you can buy the broadcasting right within one year by signing a supplementary contract.

If you only buy the premiere right instead of the exclusive right, then there will be other satellite TV and its co premiere, so it is not friendly to the audience and naturally will not agree.

The price of two rounds is much cheaper than that of one round.

Of course, it's good to buy out the copyright, that is, everything about the show has nothing to do with the producer, and it's up to the TV station how to play in the future.

For example, the second round broadcasting right is decided by the TV station, including the network channel.

However, this kind of second round broadcasting right is generally sold to the local satellite TV, that is, the TV station under the provincial satellite TV.

For example, Nansheng TV station, which can be seen all over the country, is Shangxing satellite TV.

However, the southern province is particularly large, and there will be many local satellite TV stations under it. These satellite TV stations can only be seen by people in southern province, but not by people in other places. This is the local satellite TV station.

Generally, the second round broadcasting rights of TV series are sold to these TV stations, but rarely to the first-line satellite TV stations. After all, this is a problem of force, and no one else will buy it.

Because local satellite TV has no money and can't buy first-hand large-scale production, it can only follow them to have some soup, because they are all leftovers from others.

Whether it is sold to local satellite TV or network platform, these profits are owned by the TV station that bought out the copyright, and have nothing to do with the producer.

For example, if Nansheng TV chooses to buy only the exclusive right this time, the price he gives must exceed that of other satellite TV stations, so that it can enjoy the right of exclusive broadcast and also the right of premiere.

Nansheng satellite TV has not bought any good plays recently. It must have the right to broadcast them alone, even if the price is higher.

"100 in case?" Yao Yongbo asked.

This price is the price of "loser man", but it's the price of 1, and the price of 2 has gone up a little.

However, at the beginning, when the price of "loser man" was offered, it was at a premium. Micro film bought it at a high price, which contained water. Naturally, it could not be regarded as that high.

So Yao Yongbo's offer is not high, but it is within a reasonable range.

"It's too low."

Chen mubai shook his head.

"Our cast is not bad, and Tao Yaoyao and I made our debut in a TV series, so we both got good pay."

Chen mubai said this is not aimless, the market does have two people to play in the price of films and TV series, now they are at the peak of popularity, the price is not low.

"Popularity, flow, quality are guaranteed, how to say it can't be this price, it's not as good as the online drama produced by our company!"

"We come with sincerity. I hope you are the same. I'm willing to cooperate with you because you are all old acquaintances. If you don't have sincerity, I'll talk to another family."

Chen mubai began to put pressure on him.

"What's your expected price?" Yao Yongbo asked.

"2.3 million. The production cost of a single episode is more than one million. It's just a film reward." Chen mubai said lightly.

"The price is too high!" Yao Yongbo's eyes widened.

This price is the price of the general costume drama, urban drama rarely have such a high price, unless it is a front-line actor.

However, what Chen mubai said is also reasonable. Although they are not first-line actors, their popularity is not weaker than that of first-line stars, and their film remuneration is not low.

This is the current situation of the entertainment industry, traffic star's value is high, no way, who let the influence of others big!

"I'll ask the leader." Yao Yongbo can't be the master. The price has exceeded their expectations too much.

I think you pull, I pull, the price slowly talk, this NIMA set suddenly rose 1.3 million, how to talk about?

According to the 35 episodes of struggle, the price of the movie has increased by nearly 40 million, which is not a small amount!

Yao Yongbo left the meeting room and found the superior leader.

There is another person in the office of the superior leader, Lao Zhao, who is also responsible for contacting the film side of the people's police.

"Has it been sold?" The leader frowned and sighed.

"Yes." "Jiang TV just talked about it yesterday," Zhao said

"This time, the TV station of Jiang Province has made a lot of blood." Said the leader.

"Matchless Tang Dynasty" and "the people's police" were all stuttered down by them. It is obvious that they will start a big production in the summer vacation.

However, they are not at a loss either. They get back a lot of money by relying on the advertisements in these two broadcasting periods. The advertisements in this period are very valuable. After all, the influence of these two plays is there. There are many people watching them, and advertisers are willing to spend a lot of money.

Jiang provincial TV station just upgraded to a first-line satellite TV station last year. At this time, it's time to make a bold move. In addition, at the beginning of the year, it was suppressed by the God of songs. If it wants to enhance its influence, it can only spend more money to get good TV series and further increase its market share.

"I see. You can do it."

"Good." Yao Yongbo came when Zhao left the office.

"What's the matter?" Asked the leader.

"Mubai Entertainment offers 2.3 million for one episode." Yao Yongbo said.

"What The leaders were also surprised.

Before Lao Zhao went out, he heard this sentence. Then he stayed in the office.

"The lion's mouth is wide open, it is!" Lao Zhao was surprised.

"He knows that we have no choice?" The leader murmured to himself.

"No, the transaction was completed yesterday, and the producers of Jiang provincial TV station and people's police did not announce the news. We only know it because we have passed the standard of the play. Mubai entertainment has no reason to know."

The leader denied that mubai entertainment only opened its mouth after knowing the news, which means that mubai Entertainment's own recognition is the price!

Nansheng TV station has lost the play "people's police". If we lose the play "struggle", we can foresee that we will withdraw from the summer program ahead of time. There is no good program to fight for!

"That's what I said when I heard it, and then Chen mubai said it to me..."

Yao Yongbo repeated Chen mubai's words, and Lao Zhao and the leaders listened.

In fact, the price is reasonable. What they want to buy is the exclusive right, and the price will be higher than that of the premiere right.

"Lao Zhao, how much did the people's police sell for?" Asked the leader.

Lao Zhao is in charge of the play. He must know how much it costs to sell it.

"180 million episodes." Lao Zhao replied.

"In other words," struggle "is 50 episodes higher."

The leader looked out of the window and didn't know what he was thinking.

In fact, Chen mubai and Tao Yaoyao are not actors, but they are really worth more than the two stars of people's police.

The price is reasonable, but it's their first time to play in a TV series. I just don't know whether the public will pay for it. After all, there are too many stars who cross the industry and too many people die.

"Buy it!"

The leader wandered for a while, made up his mind and said in a deep voice.

There's no choice. Nansheng satellite TV has just made a hit. Now it's quitting in the summer vacation. Naturally, it's not willing to fight again.

Just rely on the influence of Chen mubai and Tao Yaoyao!

They have all watched the play struggle, and the quality is not bad, so there is no possibility of a counter attack.

There are two reasons why we don't bargain.

The first one is because there is no choice. Who knows if there will be TV stations competing for the show again? Maybe the price will be higher!

And this is the price of the exclusive right. If a TV station shares the same price with them, will it share the premiere right?

It's impossible. Nansheng TV has put all its eggs in one basket. It won't do it at all. It's not bad for the money!

The second reason is to let mubai entertainment see sincerity, which can be regarded as friendship. This time, they suffered a little loss in price. If the audience rating of the play is very good, and the second round broadcasting right is discussed, mubai entertainment will make some profit.

"I'll talk about it now and sign a contract with them."

Later, Yao Yongbo returned to the meeting room, looked at Chen mubai and said, "we bought it!"

"Good!"

Chen Mu's eyes were shining and his face was smiling.

He didn't expect that the other party wouldn't even kill the price. He didn't expect that 230 episodes would be sold. His psychological expectation was about 2.1 million. He didn't expect that Nansheng TV station would be so straightforward this time.

The next step is to sign the contract. The play "struggle" was officially signed by Nansheng TV station and broadcast at 8 p.m. on June 8!