Chapter 554

"Yaoyao is very successful in helping you publicize this time. The whole network is talking about" buried alive. " Lu Fang looks at Chen mubai with a smile.

"She asked me about the film before, but she didn't expect to help me promote it under the guise."

Chen mubai knew why Tao Yaoyao always asked about the film at that time. It turned out that he wanted to help him promote it on the program!

It's preheating in advance, and the effect is very good. After all, leisurely time is also a program with high ratings, and the fermentation speed of news is very fast.

"Is it all done in the later period?" Lu Fang asked.

He seldom asked Chen mubai what he was responsible for. He generally managed the affairs of the company. Chen mubai would ask him if he had something, so he didn't ask about buried alive.

He is also busy at this time, but also responsible for the "let's get married" thing, this play is the most important thing of mubai entertainment, will be released soon.

Although buried alive is getting more and more popular now, it's still some time before it's released. It hasn't negotiated with the cinema yet. The priority should be put back.

When it's almost done, it's time to start publicity.

Tao Yaoyao is ahead of time to stir up the heat of "buried alive", which can be regarded as advance publicity and increase the influence of the film.

"Well." Chen mubai nodded.

"The editing was finished last week, and now the post dubbing is finished. The film is in the state of completion. I have submitted it for approval. After the approval, I can contact the cinema and media company."

"That's fast. Do you want to start publicity?" Lu Fang asked.

The audit is very fast. In particular, their company has contributed several excellent works, which can be regarded as some preferential treatment. The state has vigorously developed the cultural industry, and mubai entertainment has also benefited from the policy. Otherwise, if there is no background, the audit speed will be slower.

"We can take advantage of the heat to warm up, and the real publicity is to wait for the release date of the film." Chen mubai thought about it and said.

Once the overwhelming publicity starts, it's not a small sum of money. The publicity of the film is very important.

No matter how powerful the film is, it will attach great importance to the influence of publicity. Successful publicity will bring huge benefits to the film!

After all, every schedule has many competitors. If you don't increase publicity, it's easy to be robbed of the audience by others.

On the one hand, the number of fans is limited, and more of them are mobile audiences. They only see the lineup, publicity, word-of-mouth and other factors of the film, and these people are also the most.

If there is no promotion, we all don't know the information of your movie. Apart from fans, other people will not choose to watch it. They will choose other movies, at least with the effect of publicity.

Why do many movies invite critics to watch them at the premiere is to let them write reviews for the audience. When people see that the scores are high, they will come to the cinema to support them.

Many film critics also collect money to do things, so their comments are actually promoting soft articles, and the effect is also some.

There are also some film critics who don't accept money. They just write real comments from their own point of view. These are more professional and have a great impact on the film's reputation.

If Chen mubai doesn't spend a lot of money to promote the film and only wants to rely on word-of-mouth to reverse it, maybe the film will be discredited by other people's water army as soon as it is released, or even no competitor will hire water army, which will affect the judgment of normal audiences and is a fatal blow to the film.

Moreover, the popularity and influence of films have something to do with film arrangement. The better the publicity, the more powerful the lineup, the higher the proportion of film arrangement. The films with poor lineup and poor publicity are basically low film arrangement. They basically can't earn money, and the chance of counter attack is very small.

Even if there is a chance of counter attack, the final box office is limited because of the low film arrangement. After all, the process is long, and the time for a film to be released is limited, so it takes time for word-of-mouth to ferment.

Another point is that it's just like the type of literature and art film, the audience is not good, even if the score is high, the reputation is good, the audience does not like to watch, the box office will not be high, so the film arrangement given by the cinema will not be high.

At present, we have discussed the types of Chen mubai's films. We all agree that it is most likely to be a literary film, similar to a documentary film, otherwise it would not have been finished by one person.

As for netizens who don't believe in Chen mubai's acting alone, they think that Chen mubai is just using this gimmick to promote the film, which is essentially a rotten film to earn money, not as good as a literary film

"Are you going to publicize it yourself or do it all by yourself with the distribution company?" Lu Fang asked Chen mubai.

Although mubai entertainment has been doing well recently, it has nothing to do with the film industry, and there is no channel for this. Naturally, the effect of its own publicity is not as good as that of professional companies.

"The film is just the beginning, not the end, of its own publicity and slowly opening up channels in this respect." Chen mubai is very confident.

"That effect will almost..." Lu Fang thought with a frown.

In his opinion, since Chen mubai's film wants to make a good start, it's better to expand its influence directly, which will lay the groundwork for future works. Just like the original struggle, after its success, it will accumulate popularity and reputation for the following works, making the later plays more influential and sell better.

"I think since you want to open up the film market, the public praise of this play is very important. Do the best in publicity and accumulate popularity for future works. The channels of publicity can be opened slowly and handed over to the second film." Lu Fang thought it over and said.

"I thought about what you said." Chen mubai affirmed Lu Fang's suggestion, and then changed the subject: "we have to do it ourselves sooner or later, and there are too many works published by distribution companies, so it's hard for them to favor our works."

"No matter how much money we spend, we may not be able to compete with others. In particular, they will also refer to the factors of the production line-up. I suffer a lot from this. Moreover, I am a new film player and I am not valued. The inclination of publicity resources will not be on me."

"It's better to spend more money on publicity. In the cinema, we'll give them more money to show our trailers several times, and the posters will also be put in a prominent position. I'll put on more programs to create momentum for the film, and the effect may not be as good as that of the distribution companies that can't get the key publicity."

"Another major reason is that the popularity of" buried alive "is very high on the Internet. We are aiming at the offline market. We don't start from scratch."

What Chen mubai said is very reasonable, and he is sure that Lu Fang agrees.

There are too many films released by distribution companies. Some of them are still on the same schedule!

They just distribute, whatever. But the higher the box office is, the more money they will have. So when they distribute, they will naturally lean on high-quality works.

Like the production of Chen mubai and other famous directors and stars, if you want to know which audience rate and success rate is high, you will naturally make a choice in line with the interests.

We can't blame others. We can only say that the distribution company's consideration is based on its own interests. If your film quality is good, then you will also be favored.

After all, there are many people who are not optimistic about him in the film and television industry. Many people are based on real ideas. Chen mubai knows the public opinion on the Internet.

Even netizens are not optimistic, but also look forward to issuing companies optimistic?

They will also consider the views of netizens as one of the risks. After all, they are the audience. If the audience thinks it is not possible, they will not go to see it.

In this case, it's better to choose your own company for publicity. Although the effect is limited, you will do your best!

But also to open up channels in this area, to lay the foundation for the future.

Chen mubai wants to enter the film industry. This is not a temporary idea. Now he just realizes this idea. He wants to create more works and go to the world!

Of course, there are still great risks in Chen mubai's decision-making. Lu Fang is conservative in nature, but every time Chen mubai makes a bold decision

Lu Fang will support Chen mubai's decision. Just like before, Chen mubai has proved that his decision is right every time. His words still reassure Lu Fang.

"According to what you said, we will gradually open up this channel and shift our focus to film and television." Lu Fang trusts Chen mubai very much.

Even if this film fails, they will have the next film. Since Chen mubai wants to develop in film and television, this is the development direction of his company.

"This time we will challenge the film industry!" Lu Fang's lofty spirit is to give Chen mubai confidence.

Everything in buried alive is dominated by Chen mubai. He faces a lot of pressure, which comes from the outside world, from the inside of the company, and also has his own heart.

Lu Fang and others can do little for him. They can only support him. Everyone is supporting Chen mubai in their own way.

"Well, we're still mainly promoting" let's get married ". When your film has been approved, you can contact me, and we'll start promoting the film again!" Lu Fang said.

"I will arrange for some people to pay attention to the public opinion on the Internet at all times, and control the malicious, rhythmic and discredited ones."

Even if there is no publicity, it doesn't mean that we don't care. After all, with the increasing popularity, it's common that some people may start to make some moves secretly.

At this time, we are still very curious about buried alive. Once the rhythm is more, it may affect the perception of the film and the box office of the film.

"Hard work, brother Lu."

……

The public opinion on the Internet is not only discussed by netizens, but also observed by many people.

As Chen mubai's old rival, Starway entertainment is naturally one of the most concerned forces.

"What do you think?" Shareholders meet together.

"Tao Yaoyao dares to publicize like this. I think it's possible to make a rotten film. Otherwise, how could mubai entertainment not publicize the film, but Tao Yaoyao poke it out?"

This shareholder said, slowed down for a while, and continued: "it shows that mubai entertainment is trying to use water. It can see the direction of public opinion on the Internet in advance, and by the way, it can promote some movies in advance."