Chapter 677

That afternoon, the attendance rate of hypnotist was much higher than that in the morning.

On the whole, the box office of the film is high, because many families need to visit relatives on the morning of the first day of junior high school, and the number of people who go to see the film is not particularly large.

But in the afternoon, the numbers soared.

After all, after the Spring Festival in the morning, we have lunch at noon, and in the afternoon, we have entertainment activities.

When you get together, you can either play cards or go out to play. However, during the Spring Festival, many entertainment industries are not open, and there are few places to sing, so you will still choose the entertainment activity of watching movies.

Some people pay attention to the online news in the morning and start to choose the type of movie.

There are about ten films in the Spring Festival, and the choice here is one out of ten!

Not everyone has time to watch several films, so they choose one of them to watch, and they will see the quality and online reputation. After all, it is related to the wonderful degree of the film.

Everyone found that it was almost the same, except for hypnotist's high reputation, the other differences were not big.

But "master hypnotist" is also a suspense movie, which makes many people have difficulty in choosing. There are still many people who do not want to see this kind of movie in China.

Some people choose to watch "master hypnotist" because of the public opinion on the Internet. In addition to the good quality, they also refute the rumor that this movie has no ghost, but only burns the brain, which is the kind of movie that needs to spend energy and brain cells to understand.

Another group of people still choose to watch the rest of the films. This is what Chen mubai said about the people who are related to the types of films. They still won't choose to watch them, which is also a difficult audience to win.

Maybe after the new year, they will be able to go into the cinema and choose to watch hypnotist.

Compared with the attendance of other films in the morning, the attendance of hypnotist in the afternoon is much higher. It seems that Chen mubai's strategy of relying on quality and word-of-mouth has achieved initial results.

However, there is still a gap between this box office and other films.

"The first day's box office results came out." Lu Fang contacted Chen mubai as soon as he got the box office.

"86.9 million!"

In fact, compared with the results of the first two films, the box office is much lower. The first two films are all above 100 million, and even the pre-sale results of buried alive exceed 100 million!

"Buried alive" is also a suspense type film, which surpasses "hypnotist" in all aspects, and that film is Chen mubai's first work.

To be reasonable, whether from the perspective of influence or the audience's sense of expectation, the influence of hypnotist is higher than that of buried alive. After all, Chen mubai is now a famous director, no longer a newcomer, and naturally receives different attention.

In fact, it is a failure that the achievements of the early works far exceed those of the present ones.

However, the film received a lot of attention because of the award. The bonus of the award and Chen mubai's fame contributed a lot to the box office of the film to a certain extent.

The quality of the two films is not bad, but the reason for the poor performance is the difference in schedule.

"Buried alive" is scheduled in September, when there was no strong opponent. In addition to a series of reasons such as winning awards, many people chose "buried alive" as their first choice.

But "hypnotist" is not the same, many opponents, are also strong opponents, well-known directors + front-line actors, there are many stars gathered, the situation is different.

Moreover, although the Spring Festival is the biggest festival, it also has the largest box office.

However, due to the jubilant atmosphere of the Chinese new year, we are still reluctant to see suspense thriller movies.

Therefore, the Spring Festival Schedule for the "hypnotist" no bonus, but it has become a failure!

This is also why it is estimated that Chen's new film will be released in the new year. No one expected that Chen's new film will be released in the Spring Festival!

The type of film is out of tune with the atmosphere of the festival, and now this achievement can be regarded as an indirect explanation of this truth.

"Not bad."

Lu Fang didn't speak. Chen mubai laughed.

"Is there no gap in your mind?" Lu Fang couldn't help asking.

He thought that according to Chen mubai's idea, this achievement must have been much worse than expected.

When he knows the result, Chen mubai may feel sad. He is ready to comfort Chen mubai.

Unexpectedly, Chen mubai's mood did not seem to be affected, on the contrary, he was very relaxed.

I thought that according to the strategy, the performance of the film should be better, but I didn't expect that it was still unsatisfactory. Chen mubai's strategy was not a success.

However, there is another chance in the future. After all, the film cycle is so long. It's only the first day and it's too early to say anything.

"There's no big difference in being prepared." Chen mubai replied.

"I knew that the type of film would affect the box office. This is the first day. It's not urgent."

"This is also an attempt of mine. It may fail or succeed. This can only be decided by the market. What I can do is to make good works. As long as the data is not too bad, I can accept it."

Lu Fang's heart was settled down and he said with a smile, "if only you could think that way. I'm afraid you'll feel sad if your grades are too poor."

"I've thought of something to comfort you, but I didn't think that I was blind. I've been preparing for such a long time."

Then he began to laugh, and Chen mubai followed.

"I'm not so vulnerable. My current evaluation and reputation are good. The rest depends on whether I can continue to ferment." Chen mubai said.

"I've seen the film, and the people in the cinema are praising it. It's really good-looking." Lu Fang praised.

"I didn't expect you to go to the cinema to see the audience's reaction in person, brother Lu!" Chen mubai was slightly surprised.

"Ha ha, it's not surprising." Lu Fang smiles.

He wanted to see the real feelings of everyone watching the film at the Spring Festival stall, so he went to the cinema to see everyone's reaction. This would be the most real feeling.

However, it's not bad. Basically, most of us praise it, and most of them praise it.

As he thought, the same is true of the public opinion on the Internet. Although the box office of hypnotist is not high, the quality and reputation of hypnotist are far behind the rest of the films. This is also a successful work.

It's better not to get money or fame than to be empty handed.

"The public opinion on the Internet is still very favorable. There are many people discussing the film, but the hidden content you released at the end is highly praised, which is much better than what everyone thought at the beginning." Lu Fang said.

Chen mubai said: "there are many people who can guess the first ending, but the later ending is different. Few people can see through it."

"Especially when all the evidence points out that Xu ruining is a patient, this reversal is just right. When you see the result, you will take it for granted. Even if some people think Ren Xiaoyan may be a patient, the appearance of Professor Fang and others in the back will erase these doubts."

"They will only think that Xu ruining is ill, but no one will think that Xu ruining has planned the whole thing. Some may even think that Xu ruining is pretending to be ill, but no one will guess that Xu ruining uses hypnosis to make him forget his memory. This kind of setting is in the front. We think that after seeing the ending, we will be more surprised, and naturally more people will praise it."

Chen mubai's meaning is very simple. In fact, some people may have guessed the ending, and even those who are a little bit more powerful may have guessed that Xu ruining may have planned the whole thing, but no one will have guessed that Xu ruining will hypnotize himself, make himself forget the whole thing and plan it out.

After all, forgetting a memory is really forgetting. If it is not treated, the memory will not be recovered.

But Xu ruining still did it and succeeded. This is the unexpected place and the most amazing place!

"A lot of people don't know the hidden ending and leave without seeing the back." Lu Fang said with a smile: "generally, when people watch a movie and see the subtitles coming out, they think it's over. Few people put hidden content behind it. You should tell them."

"Yes, I'll go now." Chen mubai replied.

The discussion of hidden content is very hot, and a large number of people don't see it. Even if new audiences don't have time to surf the Internet or pay attention to the topic of hypnotist, they still won't know.

If we talk about it now, it can add some popularity to the film. After all, Chen mubai is a famous star, and his words have great influence.

After that, Chen mubai logged into wechat and began to edit the content.

"First of all, I wish you a happy New Year!"

"I took" hypnotist "to celebrate the new year with you. Many audiences have seen it. There is no ghost in it. It's just a suspense burning brain movie. It's not frightening or scary. Now it's clear that no one will beat me. After all, many audiences have seen it, which can be regarded as rectifying my name."

"Besides, at the end of the movie, many people think it's the ending, but in fact there are colored eggs behind it. That is to say, the hidden content is actually the continuation of the positive film. It can be regarded as two endings, depending on which one you like."

"The reason why I put it in the egg part is that I'm worried that some audiences may feel too dark and cold if they don't like the ending. So I understand it as two endings, depending on my personal preferences, so that no one will want to give me a blade..."

"When it comes to movies, I also know that this movie is not popular in the Spring Festival, but I don't care. What I care about is the quality of the movie and your feedback. As long as you think the quality is good, the movie will be wonderful. As for the box office, I believe that the box office of high-quality movies will not be bad. Thank you for your support."

Chen mubai's wechat soon attracted a large number of netizens.

"The original hidden content is called egg!"

"It's very suitable. It's true that the hidden ending is a bit like an egg. It's a surprise."

"Anyway, I like the hidden ending. I think it makes an excellent film become a powerful one, and the final reversal makes the quality of the film go up to a new level!"

"Shit, there's hidden content in the movie, so you have to see the end, right?"

"I see. Don't rush to see the hypnotist. There's something behind it!"

There is no egg content in any of the works here, which is basically played directly. Chen mubai is the first one to make this follow-up content as an egg and define it as an egg.

Before, what we said was hidden content, or follow-up content. Until Chen mubai said that it was a colored egg, it was also a clear definition for this part of the content.

It can be predicted that this effect is very good. In the future, some directors will definitely use this technique, and the influence and significance of colored eggs will become greater and greater!