Chapter 706

"I'll tell Mr. Luo about the box office results." Lu Fangdao.

"Good."

"At present, our film's reputation is very good, and the score on the bean sprout website is also very high. We should continue to increase the publicity efforts. Starting from the reputation, Mr. Luo will cooperate with us in the publicity, which will certainly improve the box office, and try to ferment the film's reputation in the daytime, so as to increase a little strength in the box office competition with monster 2 and narrow the gap."

Lu Fang is ready for a long-term challenge.

In any way, Infernal Affairs is not as good as monster 2, but in terms of word-of-mouth and quality, this is the only point that can surpass each other.

Therefore, it is necessary to develop strengths and avoid weaknesses, give full play to advantages, use this advantage to expand public opinion, and then occupy advantages.

In the film publicity, the quality of the film is very important for a film.

A lot of people see a film that has a bad reputation and poor quality. Even if he wanted to go to see the film, because of the public opinion, he would hesitate and give up.

But if the film's reputation and quality are good, then probably the rate will choose to see it.

Even some people who don't want to see a movie will have the psychology of going to see it when they see a very good movie when they brush the news.

"Infernal Affairs" and "monster 2" duel caused a lot of people's attention, we are very concerned about the results.

The next day.

The box office results of the premiere came out, "monster 2" is higher than "Infernal Affairs" by nearly 15 million!

Sure enough, when the media disclosed this information, it caused extensive discussion.

"Sure enough, I lost."

"Chen mubai is still the first iron. Although he has made good box office results in several films, he is still too immature compared with the international blockbusters such as monster 2, which is reasonable."

"Anyway, I still admire Chen mubai's courage."

"Chinese movies just can't do international blockbusters!"

"Don't comfort Chen mubai, he just swelled, or he just wanted to touch the porcelain. What's the level of the production company and team of monster 2? What's his level? How many pounds are he

In a piece of public opinion, Infernal Affairs is not as powerful as monster 2, and his failure also makes many people uncomfortable.

Is it true that Chinese movies can't touch foreign blockbusters, and it's the right choice to avoid them in the future?

The first day's box office results came out, "Infernal Affairs" 194 million, "monster 2" 303 million!

In addition to the box office performance of the premiere was 15 million, the performance of the first day was 110 million!

According to the past situation, the gap will be bigger and bigger!

Because the release time of the film is Friday, and then it will enter the weekend, these two days are also the blowout period of the film box office!

In fact, the box office performance of Infernal Affairs is not bad. It even broke the best first day box office record of Chen mubai's film. The previous record was 170 million, but now it is 20 million higher!

Just compared with the box office of monster 2, the gap is too big for others to ignore this problem.

However, compared with the overwhelming news of monster 2, Infernal Affairs also has a lot of news.

The general meaning of the news is relatively unified, basically speaking about the high quality of the film, just talking about the box office results instead of comparing with monster 2.

So it seems that Infernal Affairs is a bit of a bull?

First of all, the performance of Infernal Affairs is absolutely very good in domestic films. Secondly, the score of films can also rank in the forefront, not only in the forefront of Chinese film history, but also in the forefront of world film history!

This is the strategy of Lu Fang and Luo fan. They only talk about the reputation and quality of the film. They use this unique advantage to expand publicity and let everyone know how good Infernal Affairs is!

Just talking about the high quality of a movie, maybe you don't feel it, because there is no sharp contrast, and the box office of the movie is not as good as monster 2, which makes people feel that it's a dead duck with a stiff tongue.

However, the high score of Infernal Affairs is pulled out, and the comparison of other classic films, even the world's classic film and television works, is forced out. You can see the excellence of the film intuitively.

"Lying trough," Infernal Affairs "score so high? The world's classic film and television works

"It's a fake, isn't it?"

"This score is almost the first in the world, so high?"

At present, the highest score on Douya website is 9.7, which is a classic foreign film "Samsara".

This film is about the process of social development, the role of human beings in it, and the darkness of human nature. The development from ancient times to the present is a cycle.

"Infernal Affairs" this score, already compared with the most outstanding movie, this really lets everybody surprise.

Everyone knows the authority of bean sprout website. You don't necessarily like the high score works above. After all, there will be many art films depicting the darkness of social order and the struggle of human nature.

If you watch this kind of movie too much, it will make people feel gloomy, so the score is high, but you don't necessarily like it, but the quality is certainly not, it's just a matter of personal preference.

However, the low score movies above are definitely rubbish. They are movies that you don't need to watch.

Therefore, some people in the movie, will be in the bean sprout website as a reference, do not look at the low score, high score depends on the situation, although the middle part of praise and criticism, but there must be its outstanding place.

"Is it a brush, or is there an error in the background data?"

"I don't believe that there is such a high score. Is Chen mubai going to the navy to exaggerate his propaganda?"

"It should be fans who give scores. It's hard to count. When there are more people who give scores, the scores will fall."

It's normal that the initial score of the movie is too high. It's all from fans. If there are too many fans, the score will fall.

"Samsara" this kind of movie, scores the number of hundreds of thousands of people, the gold content of this score naturally needless to say.

Can the score of 100 people be the same as that of 10000 people?

The more people are sampled, the more realistic and rational the data will be, and it can also represent the views of most people.

After all, the film is for the masses, not some specific groups.

Any work, there are always people like, some people do not like, but most people like is certainly good work, this is no doubt.

Lu Fang's strategy was very successful, and the high score of Infernal Affairs really aroused discussion.

Gradually, the news about the box office comparison between Infernal Affairs and monster 2 is much less. It's all about whether the score of Infernal Affairs is true or false.

After all, for science fiction films like monster 2, there are several similar blockbusters in foreign countries every year, and the box office is not low.

However, there are few movies like Infernal Affairs that have higher scores than samsara.

Even said that these two years did not have a movie to be able to surpass 9 points!

Can achieve 9 points of the film, is absolutely second to none!

Now, "Infernal Affairs" appeared, and the box office is not low, caused the attention of many netizens.

Some doubt it, others support it.

"What's fake? I'll go to the bean sprouts and check it myself? If there is an error in the background data, won't bean sprouts close the channel of movie scoring? "

"The film is really good-looking. The acting skills and plot of the actors are excellent. In my heart, it is definitely a classic work, and it can also be said to be the glory of Hong Kong film!"

"I think this film is expected to restart the peak of Hong Kong film. It can be predicted that in the next few years, this kind of similar film will definitely be very popular!"

"I can't wait for the second movie to be released. I strongly recommend watching it. Chen mubai, the dog thief, cheat me into tears!"

Many netizens saw some people's support, and their hearts also wavered.

"Maybe I should go and have a look?"

......

In the next few days, the box office of the two films increased rapidly.

The box office of monster 2 was 303 million on the first day, 287 million on the second day and 250 million on the third day

In the first week, the box office got 1.4 billion. According to this trend, it's no problem to get 3 billion!

And "monster 2" also won the one-day box office champion for a week.

The second runner up was Infernal Affairs.

Box office of 194 million on the first day, 188 million on the second day, 211 million on the third day

The box office in the first week got 900 million, even in the first Sunday, the box office also showed a reverse growth!

After a week's hard work, the box office gap between the two films has reached 500 million, which has become bigger and bigger.

In fact, it's normal. After all, the arrangement of the two films is quite different. It's reasonable that monster 2 has exceeded so many box offices.

However, the box office trend of Infernal Affairs has been very stable with little fluctuation, unlike the rapid growth of monster 2 a few days ago, but it has been in a slump. Compared with the box office of the previous days, it has dropped a lot.

With this time, "Infernal Affairs" film score also fell to 9.5 points, although not as outstanding as at the beginning, but this score is still proud of others!

There are more and more topics about movies.

Different from the special effects blockbuster "monster", the plot is relatively simple. At the beginning, the topic we discussed was relatively high, that is, the special effects were powerful, and the monster was powerful. But after a long time, no one discussed it, and the freshness was gone.

Infernal Affairs is promoted by the plot, in which many hidden contents and characters' characters and behaviors are the hot topics of netizens.

We discuss the plot and express different opinions on the hints and guesses of the details in the plot.

This kind of discussion about the plot is the most lasting. After all, it can be found in the film. It is because there is no clear explanation that people will think that there are several possibilities. Everyone thinks differently and wants to persuade the other party, which naturally leads to the discussion.

The more people who participate in the discussion, the more people who can't convince others, so naturally, the heat won't go down.

However, with more and more people watching, the excellence of Infernal Affairs is recognized by more and more people, and Chen mubai's talent is once again praised by everyone.

It will be the second weekend, and it will be a time when the box office of the film will increase rapidly.

The first two weeks are the most important time for the box office performance of the film.

The first week is when a new movie is shown. If you want to be fresh, you will choose to watch it.

In the second week, it has been on for a week, and the topics and news about the film have come out. Everyone will see the news, and then choose whether to go to the cinema or which one to watch according to their own interests.

On the eighth day, Infernal Affairs surpassed monster 2 and became the box office champion of the day!

Monster 2's one-day box office champion for a week in a row was taken away by Infernal Affairs!