Chapter 709

"Fire Hero" was released, but the audience's evaluation was not friendly.

Of course, some people support it, but most of the comments are poor. Only the fans of the stars are still supporting the film.

"I think it's beautiful!"

"Someone is blackening the film, it must be the smear from the opponent!"

"During the day, public opinion is still praising. In the early morning, the wind suddenly changes. If there is no push, I don't believe it."

"Isn't it true that some people think that deliberately smearing can defeat the excellence of this film?"

Of course, no one can convince these hardened fans.

After all, everyone has different standards for the quality of a movie, or whether it's good-looking or not, because everyone has different expectations.

However, the score of "Fire Hero" dropped from 6.1 to 5.7.

In just a few hours, the score of the movie has dropped by 0.4, which is extremely terrible!

This shows that most people still think that the quality of the film is not up to standard.

The next day.

People who didn't watch the premiere of "Fire Hero" saw the explosion of public opinion on the Internet during the day.

As a blockbuster that received much attention before its release, "Fire Hero" has become a hit.

Yesterday was still a peaceful atmosphere, today has reversed the public opinion.

Basically, a lot of news is about the quality of the film.

There are also a lot of we media news about the bad things about the film, including illogicality and confusion

After all, at present, this film is the most popular, so media news related topics are all around this film, in order to capture more traffic.

Thanks to these remarks, many of the audience who were going to see the film have shrunk, and they are considering whether to watch the film.

......

"Mr. Gao, what should we do?" The vice president said eagerly.

"Why did the wind change suddenly?" Mr. Gao frowned tightly and felt a headache.

The quality of the film is not high, but the appeal of the actors is still there, in which the second male and the second female are hot traffic stars, and they are very popular.

This film focuses on powerful actors and flow actors. At the beginning of publicity, thanks to the flow of stars' personal fans, the film has always been highly concerned and talked about.

What they plan to do is to reap the box office by relying on the appeal of the actors and fans to pay the bill, plus the passing quality. After all, if the popularity is high, the box office will not be bad.

There is also a flow of stars, the topic will not lack, the strength of actors to ensure acting, how to see, is a box office will not be bad work.

I didn't expect that netizens' opposition was so high!

"I see a saying..." the vice president hesitated and didn't know whether to say it.

"What?" Mr. Gao raised his head and asked.

"Just say it."

He also wants to know what the problem is.

"Our movies are shown behind Infernal Affairs, and because they are all about police and bandits, netizens compare the two movies together, and the special effects are compared with monster 2..."

In the final analysis, it's just that the release time is too close, Infernal Affairs is too excellent in the front, and the plot logic is meticulous, so when the audience sees the same type of hero of fire, they will unconsciously ask for higher requirements.

As for the movie's blast and some special effects clips, they will add them to monster 2. After all, this is the latest special effects movie

"Isn't that playing hooligans?" Gao said angrily.

Compare their movies with the rest, but compare the plot with Infernal Affairs, which is the other side's advantage.

Take special effects and "monster 2" than, or their advantage.

How can we compare with each other's advantages or different movies!?

No movie can stand such a comparison, can it?

No matter how excellent a movie is, there are always weaknesses. How can we compare the weaknesses with the strengths of other movies?

Just like using Infernal Affairs to compare special effects with monster 2, and then comparing comedy with crazy stone, Infernal Affairs is also a complete failure!

This kind of comparison method is completely to brush hooligans!

"General Manager Gao, calm down..." the deputy general manager quickly comforted.

He knew that this kind of thing would definitely make people angry. That's a wrong idea!

The key is that netizens don't care about this, they speak freely and slander at will.

To be reasonable, the quality of "Fire Hero" is not so bad. Although it is not particularly good, it is not bad. There are some passing marks.

The main reason is that the front blowing too hard, coupled with the "Infernal Affairs" this high score movie ahead, and opened up the way to compete with foreign films.

Netizens have higher requirements for movies. They hope that the following movies can be a little more exciting, so that the quality of Chinese movies can be improved, and they can collide with foreign blockbusters!

And in this way of thinking, "Fire Hero" came out, the deep love of hate cut, the quality of the original still can be completely devalued by netizens.

Even if it's not this movie, it will be treated the same way if it's changed to another movie.

It can only be said that Starway has chosen the wrong release date. If it is delayed and other films are released first, the reputation of "Fire Hero" will definitely be better.

At the beginning of publicity, this film was famous for its blockbusters. When Chinese Blockbusters were made of this quality, netizens didn't spray you, but who?

If it's really a low-cost movie and there are no stars, people won't spray.

Sometimes, the higher the expectations, the greater the gap between reality, and naturally there will be no mercy.

"Forget it, it's no use to say this now. Hurry to reduce the negative comments to the lowest level, and don't let them depreciate without limit. This has a great impact on the film's reputation!"

Such a large area of negative public opinion has a great impact on a newly released film, which will directly affect the box office!

News about the film has been growing. Starway entertainment later made an announcement that some people deliberately discredit the film, and they will collect evidence to sue the person who discredit it.

In this way, those we media dare not be too arrogant, and there are still some effects.

There's really a lot less negative news about fire hero.

At the same time, a group of leading actors also expressed similar meaning, and then began to serve as film platforms on various occasions. I hope you will not be biased by malicious public opinion on the Internet, and can support the film more.

As the leading role of the film, the box office of the film is closely related to them. No one wants the film to hit the streets, and it also has an impact on them.

Who wants to be charged with bad movies, box office poison and so on?

The crisis public relations of Starway entertainment are doing well. To a certain extent, it has controlled the fermentation of public opinion. Coupled with the support of stars, the negative public opinion has decreased a lot.

In this case, a day passed.

"Fire Hero" box office came out on the first day, 167 million!

Box office results are good, but did not become a one-day box office champion, is runner up!

The champion is still Infernal Affairs, 179 million occupying the first place!

The premiere of "Fire Hero" did not hit "Infernal Affairs" which was released for two weeks!

It's still Sunday. It's the most box office day!

For a time, the major media news began to surge, began to broadcast this news!

Star Entertainment is fried pot, they actually lost to Infernal Affairs!?

In the first two days, this premiere box office can get a one-day champion, but because of the poor reputation of "Fire Hero" and the excellent plot flow of "Infernal Affairs", on the contrary, it has ushered in a small rebound, and the box office has increased a lot!

#"Fire Hero" premiered against "Infernal Affairs" which was released two weeks ago!

#Starway entertainment lost to mubai entertainment again!

#The audience will no longer pay for the flow of film, Chinese film or will usher in the spring of quality-oriented?

Infernal Affairs is so popular because of its quality, nothing else.

Countless netizens spontaneously blow explosion, all kinds of discussions remain high.

"Fire Hero" is a classic marketing film, with traffic stars, big investment and publicity. It has done well in all aspects, but the quality is poor, and it is still under pressure, which shows the taste of the audience now!

......

"President Gao..." the vice president worried.

This result is beyond everyone's expectation, and it's a big blow to them.

"Take another look, and continue to increase publicity."

General Manager Gao has no choice but to change this situation.

"Yesterday was a Sunday. Coupled with the negative public opinion, Infernal Affairs box office only ushered in growth against our backdrop. Now that we have controlled the public opinion, it should be better, and their box office will certainly continue tomorrow."

I can only comfort myself, otherwise what else can I do?

They have done everything they need to do, and the rest can only be left to Providence.

The next day, "Infernal Affairs" box office still pressure "Fire Hero".

Not only that, even monster 2 is pressing on Fire Hero!

The one-day box office of "Fire Hero" has reached 60 million, 100 million less than the first day!

On the third day, the box office dropped again, only 30 million, half dead again!

On the fourth day, the box office is only ten million!

The box office of "Fire Hero" showed a precipitous decline. At the same time, the film arrangement also began to decrease significantly. This film with an investment of 150 million will need at least 450 million to recover its cost.

Now, the movie only broke the 300 million mark in a week, and it's hard for the follow-up box office to reach 150 million, even 50 million is unknown!

To be sure, the film is a big loss, and it's a certainty!

This film can be said to be early out of the fight for summer holidays.

High open low to become synonymous, "Fire Hero" was nailed on the humiliation of ridicule.

Starway Entertainment's control of public opinion has not played a very good effect, even let the audience disgust, public opinion again focus.

The film itself is not very good, and it also makes people say that the film is not good, which netizen likes this style?

At least, many netizens on douya.com gave very poor evaluation after watching the movie, and they all hit one star one after another.

The film eventually fell below five stars and became a rotten film.

The reason why the box office of the film has such a big decline is the collapse of word-of-mouth.

There is a big difference between the quality of the film and the publicity before the release, which leads to the greater publicity efforts become a reaction force, pushing "Fire Hero" to the abyss of public opinion faster.

Because the audience will feel cheated, even if the quality is not so exaggerated, it will be exaggerated by the public opinion.

Not to mention the same type of excellent film "Infernal Affairs" in front, naturally is dead, can't die again.

But "Fire Hero" is not without contribution, on the contrary, it is because we compare it with the same type of film "Infernal Affairs", which makes the box office of "Infernal Affairs" increase again.

The box office gap between Infernal Affairs and monster 2 has narrowed to 200 million, which gives us a chance to catch up!

Originally, we thought that the gap between the two was too big, and the final box office gap was about 500 million, but the assist of "Fire Hero" came, giving "Infernal Affairs" an opportunity!

It's still a week away from the movie's release. The box office of Infernal Affairs is 2.5 billion, and monster 2 is 2.7 billion.

So it seems that both films are expected to break the 3 billion mark!

However, for Infernal Affairs, it is more difficult, but not without opportunities.

Once the box office of Infernal Affairs reaches 3 billion, it will be a success for Infernal Affairs, no matter whether it can surpass monster 2 in the end.

After all, this is the first time that domestic movies collide with foreign blockbusters, and the box office gap is not big!

Let alone, in addition to the first week, "Infernal Affairs" has stifled the one-day box office of "monster 2", which is also a kind of glory!

In recent years, there is really no local works in China that can suppress this kind of sci-fi blockbuster!