Chapter 2232

Since its establishment, Luo Chenxi's personal brand star, with her unique design and Mu Yiling's marketing strategy, has continued to improve its popularity and developed rapidly.

However, star is a high-end brand. In addition to the children's clothing line, the price of other product lines is very high.

Luo Chenxi's customized series has reached a seven figure price.

This is obviously not affordable for ordinary people, and it greatly limits star's sales.

Although there is no lack of rich people in China, most of the rich and noble women are used to using the major blue blood brands in Europe and do not want to change their habits.

And those who like Luo Chenxi's design are generally young people, mainly unmarried tycoons and people in the performing arts circle.

Compared with their mothers, there is still a gap in their spending power.

Luo Chenxi didn't want to lower the price and take the civilian route.

However, her design style is famous for its gorgeous and high-end style. Many of her series have extremely strict requirements for clothing fabrics and technology, and even need a lot of manual work. The cost of clothing made in this way is very high, and the price reduction is unrealistic.

And let Luo Chenxi put down the quality requirements, she is not willing to.

In this way, the development of star will soon encounter a bottleneck.

When Luo Chenxi was still in confinement, she began to think about trying to take an international route and participate in the four major international fashion weeks to enhance star's popularity.

If you can win the prize in fashion week, domestic ladies will also recognize her brand more.

Therefore, two months ago, she saw on the Internet that London Fashion week began to accept applications from individual designers, and immediately submitted her information.

However, if you want to participate in London Fashion Week, in addition to money, you must also have certain qualifications.

Luo Chenxi's personal brand has only been founded for more than a year, which does not meet the application requirements of fashion week. As a graduate of a third rate University in China, Luo Chenxi does not meet the requirements of designer's education and qualifications.

To this end, Luo Chenxi just found Sheng Yu, ask him to help write a letter of recommendation.

When she was young, Sheng Yu had won the annual awards awarded by the Fashion Association of country y for three consecutive times. She had a lot of contacts in the fashion circle of country y.

With Sheng Yu's recommendation, Luo Chenxi's application passed smoothly.

When she heard the news, Luo Chenxi was overjoyed and almost didn't jump up on the spot.

Sheng Yu looked at her happy appearance, also can't help being infected by the smile on her face, raised the corner of the mouth, "how so happy? Isn't it just a fashion week? With your strength, I'm afraid the organizers of these fashion weeks will ask you to attend the exhibition in a short time. "

Luo Chenxi said with a smile: "Mr. Sheng, every time you praise me like this, if you go on like this, I will be gone with the wind! If you like my design, others may not like it. I dare not be cheeky enough to think that I will become famous in the first World War. "

Sheng Yu picks eyebrow, "is this your sincere words? That's not what your face tells me. "

Luo Chenxi was exposed on the spot and choked, "I'm modest..."

Sheng Yu's slender fingers knocked on the table a few times, "no matter you are modest or anything, let me remind you that once you decide to hold a show in London, you have to stay in London for at least two months to prepare. Do you think about how to talk to Mu Da Shao?"