"Financial fraud?"
Zhuang Jianye was a bit surprised. With the current operating condition and financial level of Tengfei group, it's not necessary to make fake. Even if it's true, it's also able to make the financial statements colorful and professional. How can it be seen by the regulatory authorities.
So there must be something wrong.
Sure enough, after they were seated, Cao Jiefang took a sip of tea, and then continued to say, "well, it's caused by the cancellation of large orders from the energy department some time ago..."
In the past few years, Zhuang Jianye actively explored the domestic gas turbine market, especially won the list of most domestic coal chemical industry, so that the market share of Tengfei group's gas turbine increased from 8% to 22%.
The growth of market share means the increase of gas turbine product shipment.
With the rapid popularization of d-40 series gas turbine in the field of coal chemical industry, the stability and maturity of Tengfei group's gas turbine have been greatly improved. When the more powerful d-50 gas turbine series is launched, its technical level, fuel efficiency ratio and operating cost are no worse than those of foreign giant products such as Ge, Siemens and Mitsubishi.
Even in some aspects, especially in plateau performance, thanks to the sufficient domestic test environment, the products of Tengfei group are far better than foreign brands.
With technology, products and funds, what's more, there are other coal chemical projects in other provinces. When Zhuang Jianye looks at them, let's follow Changhong TV's example and launch a price war. Let's not say to sweep all foreign brands out of the market, but at least increase the market share by 10 percentage points.
As a result, since the end of 1994, the price of D series gas turbines of Tengfei group has been reduced by more than 10%. Not to mention, when purchasing Tengfei group's products, a series of preferential policies have been introduced at the same time.
For example, to undertake the free maintenance service within 10000 hours.
Three thousand hours, any problem free replacement.
Double compensation for 1000 hours of failure.
20% down payment, installment financial services.
Full payment and 98% discount
The launch of a series of preferential policies instantly ignited the domestic gas turbine war. Ge, Siemens, Mitsubishi and other international giants quickly followed up and took out new models one after another. At the same time, they also launched their own promotion policies to counter the attack of Tengfei group.
In the second quarter of 1995, on the basis of the previous price reduction, Zhuang Jianye again reduced the price of D series gas turbines by 30%, with a cumulative decrease of 40%.
The whole domestic gas turbine market will be cut off instantly.
Now foreign brands can't stand it.
Their advanced gas turbines are basically produced in China, and both materials and labor are extremely expensive. When they are transported to China, they are imported products.
Before the rise of Tengfei group's gas turbines, the gas turbines of these foreign manufacturers are important equipment urgently needed in China, and they can also enjoy tax exemption.
However, when the policy departments saw the trend of Tengfei group's gas turbines replacing foreign brands, the tariff preference for most foreign gas turbine models was cancelled.
Only heavy duty and super heavy duty gas turbines which can not be produced in China still retain certain preferential tariff policies.
With the high cost and heavy tax, foreign brands are just like the bad old man whose body is hollowed out in this price war. It's called a man who has more heart than strength.
On the other hand, although Tengfei group has cut the price of gas turbine, it seems that it has killed 1000 enemies and lost 800. In fact, Tengfei group has not suffered a loss, but also made a lot of profits.
The reason is very simple, because in the 1990s, the domestic heavy chemical industry ushered in a new construction climax, and various localities launched a series of preferential policies, one of which is to subsidize key equipment, so as to encourage relevant enterprises to focus on the construction of heavy chemical industry.
Tengfei group not only stepped on the small tuyere of coal chemical industry, but also stepped into the strong wind mouth of national heavy chemical industry.
Standing on the air outlet means a pig can fly.
The gas turbine business of Tengfei group is so light that it is naturally blown into the sky by strong policy wind.
State subsidies for key technical equipment.
Subsidies for key construction projects in the province.
These are the two most basic subsidies. The rest depends on the specific local economic situation and the degree of attention paid by the country in the region.
At most, Tengfei group received five subsidies for a chemical project in Shanghai Stock Exchange, while the most was a project in the capital of xuequ district.
It is with the existence of these subsidies that Tengfei group dares to beat down the price of gas turbine, let alone cut the price by 20%.
Even if it is sold at cost price, it will not affect Tengfei group, because all kinds of subsidies can make up for the lost profits.Thus, in the first half of 1996, Tengfei group's gas turbine market share increased rapidly from 22% to 58%, accounting for half of the domestic gas turbine market.
When foreign gas turbine giants such as GE, Siemens and Mitsubishi see this situation, they are just like their wives who have been sleeping by Tengfei group, and their green heads are almost smoking. That's not the same thing.
After all, the development of domestic heavy chemical industry and electric power is also a considerable profit growth point for them. As a result, they are trying to grab excess profits from domestic development, but they don't want to kill a take-off group halfway. They not only rob their profits, but also smash their pot.
Many people's money is like killing their parents.
Ge, Siemens, Mitsubishi and other foreign gas turbine giants, while giving Zhuang Jianye a nickname of price butcher, also began to take positive action.
First of all, they attacked the domestic trade policy and described the huge domestic subsidies to Tengfei group as unfair competition, which undermined the principle of market economy.
Zhuang Jianye can't bear to fight back directly. Tengfei group doesn't need subsidies, but can you let China join the World Trade Organization and let us have a fair fight in the global market?
When foreign giants look at it, we can't get you in China. We have to compete in the world. We can't do it until our heads are kicked by donkeys. We'd better strangle your Tengfei group first.
Since public opinion can't influence policy, let's fight for strength.
Isn't China imposing heavy taxes on imported gas turbines? Then we will set up factories in China. Except for a few core components, all of them will be produced in China. It depends on how you teach.
The construction of heavy chemical industry in China does not lay a foundation for the domestic production equipment. We also produce in China. According to the rules, should we also enjoy subsidies.
Of course, this is not the most ruthless of foreign giants. What makes Tengfei group in a good situation is the comprehensive strength of the giants.
If gas turbine can't beat Tengfei group, it will be combined with other important equipment and processing machinery.
Tengfei group's gas turbine is good, but other supporting equipment and machinery are weak. With such a few efforts, foreign giants soon recovered the situation.
Some time ago, the big order that Tengfei group lost in the energy sector was taken away by Ge in the way of selling a full set of oil exploration equipment.
After listening to Cao Jiefang's story, Zhuang Jianye frowned and knocked on the table to think about countermeasures. Suddenly, the phone on the table rang. After picking up the phone and listening to only one sentence, Zhuang Jianye's eyebrows were immediately squeezed into the words of Sichuan: "the list of Bohai oil drilling platform has also been cancelled?"