Chapter 217

Magic capital, Yulong Taoyuan jade flagship store.

Gouyu Niang brought a large number of Taoyuan jade products and divided them into several series. High grade Taoyuan jade is undoubtedly the best material of "pink peach", "water sky blue", "gem black", etc.

Before opening, there was another very important thing in front of Gou Yuniang, store manager Wang Jiahui and others, that is "pricing".

The flagship store of Yulong Taoyuan jade (Magic capital) is not quite the same as the "Yulong Taoyuan jade (head office)" in Taoyuan County. The Yulong head office in Taoyuan County is more used for display. As the birthplace of Taoyuan jade, it is difficult to listen to what you say. The price is so high that you don't want to take it out at all.

I showed it to people. I didn't expect Zhou Sihai to hit people with money!

But the "Royal Dragon Taoyuan jade (Magic capital) flagship store" is different. Opening a store in the most prosperous downtown area of magic capital with an inch of land and an inch of gold, the cost of rent, labor and so on is more than ten million a year?

Therefore, the purpose of opening a store is to expand the sales of Taoyuan jade. If you want to sell goods and make money, otherwise you will lose money. How does Yulong lay sales channels to the outside world? What else is necessary?

"Ordinary Taoyuan jade jewelry, with prices ranging from 1000 to 8000 yuan, and Taoyuan jade jewelry with prices ranging from 8000 yuan to 20000 yuan, is positioned in the medium, more than 20000 yuan, and is classified as high. Our booth is also classified as ordinary, middle-grade and high-end."

Wang Jiahui finished, paused a little, looked at Gou Yuniang and couldn't help but propose: "boss, we really don't sell some gold, silver and diamond products?"

If you simply rely on selling "Taoyuan jade", the audience is still too narrow. Wang Jiahui has mentioned this matter more than once or twice. Gou Yuniang also called Tang long to ask for Tang Long's opinions. Tang Long said to let Gou Yuniang make her own decision, and he didn't care.

Gouyu Niang is also making trade-offs, specializing in "Taoyuan jade", which has the advantages of specializing in Taoyuan jade, and diversification also has the advantages of diversification.

After hesitating for a moment, he clenched his teeth and said in a deep voice, "for the time being, it's better to specialize in Taoyuan jade."

"Good!" Wang Jiahui saw that gouyu's mother had made up her mind, so she didn't say anything more.

Hundreds of square meters of huge stores and hundreds of Exhibition cabinets need a lot of Taoyuan jade. Fortunately, this pair of gouyu Niang is not a big deal. She has the first-hand source of Taoyuan jade, her own jade carving factory and her own mine.

On the first day of opening, "Taoyuan jade" will be sold at a 20% discount.

No opening ceremony.

However, in the most bustling and luxurious neighborhood of mordu, there is an additional "Yulong Taoyuan jade", which still attracts the attention of many passers-by.

"This blue stone is so beautiful!"

In the shop came two young girls who looked like high school students, but dressed in famous brand clothes, they were not like ordinary people's children.

"More than 90000? Why is this necklace so expensive?" one of the girls looked up at Wang Jiahui, blinked and asked curiously.

Wang Jiahui took the Taoyuan jade necklace out of the showcase and said with a smile, "since ancient times, gold has a price and jade is priceless and expensive because it is rare. The second reason is that it is beautiful and made by a famous craftsman."

"Is this jade?" the girl blinked and asked strangely.

Taoyuan jade is similar to jadeite, which is made of diorite, but the hardness of Taoyuan jade is not as high as that of jadeite.

"It's not jade, it's Taoyuan jade!" Wang Jiahui shook her head with a smile.

"Taoyuan jade? I don't seem to have heard of it!" the girl whispered, but she couldn't put it down. In fact, good things can attract you without you introducing how precious they are. For example, the Taoyuan jade necklace in the girl's hand and the "pink peach" bracelet in the aunt's hand beside her.

The "pink peach" hand string contains 16 beads with a diameter of 10 and weighs 68 grams. According to the gram price, each bead costs 400 yuan, plus a processing fee of 600 yuan.

"Today, we just opened the business. The whole venue is 20% off. The activity lasts only three days. In addition, you can also buy 'insurance'. Take it back and wear it for a year. If you don't like it after a year, you can take it back. As long as the jade is not damaged, we will recycle it at the original price, but the 'buy back insurance' needs to spend money." Wang Jiahui took the opportunity to sell 'buy back insurance'.

"Can you recycle in your store?" the girl was stunned and her interest was aroused.

Wang Jiahui said: "yes, it can be recycled and repurchased at the original price, but the premise is that the product is not damaged. However, the processing fee is not included in the price of 'Taoyuan Jade'!"

For a Taoyuan jade worth tens of thousands of yuan, to tell the truth, the processing fee of hundreds of yuan is really nothing.

"Qiqi, I really like this necklace!"

"I like this string, too!"

After a discussion, the two girls really bought the Taoyuan jade on their hands, but they also bought a "buy back insurance" just in case.

The repurchase period is one year. The goods are not damaged within one year, and can be returned to the store at any time. This kind of buy back insurance at any time is relatively more expensive. The price of 10000 yuan back insurance is about 300.

The two little girls were the first orders sold by Wang Jiahui, and they were also the first orders in the Yulong Taoyuan jade (Magic capital) store.

At the end of the day, they also sold some small products. After all, such a large store, strong passenger flow as support, and many curious petty bourgeoisie haunted.

But overall, the sales volume is not very good. There are more than 50 salespeople in the store alone. Some of them are dug up by Gou Yuniang from other jade jewelry companies and put them in the store for training. Next, there are specialty stores to be opened in Pengcheng and Beijing.

"Boss, today's sales are 465800." Wang Jiahui summarized the sales and showed it to gou Yuniang.

Gou Yuniang frowned, nodded and looked at it. She didn't receive anything. On the whole, the sales were not satisfactory, but she also planned to lose money in advance, as long as she didn't accompany too much.

With two Taoyuan jade mines in Shuanghe town and the 2.5 billion capital of Zhou Sihai, Yulong Taoyuan jade has a strong foundation.

However, no matter how confident we are, if the market does not recognize "Taoyuan jade", it will not work.

Wang Jiahui talked with Gou Yuniang for half an night last night. Now there are two ways in front of the "Royal Dragon". The first is to specialize in Taoyuan jade, but this road is not smooth. Even if Taoyuan jade Daxing, this road is still not smooth.

Compared with gold and silver jewelry, jade still doesn't have the upper hand. Ordinary people still choose gold and silver, platinum, colored gold, diamonds and other jewelry.

The second way is to turn "Yulong" into a professional "jewelry firm", which not only specializes in jade and makes its own brand, but also can make any product within the jewelry category.

Including diamonds!

Why can diamond monopoly, such as' I degree ', survive? That's because the diamond ring, to a large extent, is a necessity for proposal and marriage, but jade is not.

If we build "Yulong" into a brand and turn Yulong into a "jewelry firm", the road will be wider.

Gouyu's mother thought that Wang Jiahui was right. Monopolizing Taoyuan jade is a waste of the sign of "Yulong"!

"Recruit jewelry designers and invest in the construction of gold and silver jewelry processing plants!"

Turn "Yulong" into a professional jewelry company integrating production and manufacturing, jewelry design and brand sales.

But it takes time. At least it takes time to recruit people, invest in gold and silver products factories, find technicians, brand promotion and so on.

This change is earth shaking for Yulong jewelry. Fortunately, Yulong jade jewelry company has money, or Gou Yuniang has money.

"Boss, I'm good at sales, but I can't do company management, including jewelry design, factory management, etc. you can give me the sales terminal. You must find professional talents for other things!" Wang Jiahui rejected Gou Yuniang's proposal with a bitter smile.

Gouyu Niang was stunned, but Wang Jiahui could clearly and clearly realize herself, which made her value it more and more.

Officially re registered a "Yulong jewelry" in mordu, and re looked for professionals to start brand design around "Yulong jewelry".

Fortunately, the most important thing in an international metropolis like Mordor is all kinds of talents. As long as you want, you can find any kind of talents.

And the magic capital is very close to the two important domestic cities of Nanhang, and many things are quite convenient.

With such a delay, Gou Yuniang, who originally wanted to go back in three or five days, may not be able to go back in a short time. The strategic change of "Yulong jewelry" must have a commander in charge. When she goes back, no one can replace her. Except Tang long, it is obviously impossible.

The future of the "Dragon Queen" may not be Taoyuan jade, but may be "dragon jewelry.".

Tang Long receives a call from Gou Yuniang every day. Although she keeps saying that she can make her own decision, Gou Yuniang still asks him everything.

It doesn't matter whether it's your business, but it's my business to ask or not. Gou Yuniang is not afraid of Tang Long's boredom. There's no way. For Gou Yuniang, she's not good at these things. She used to be a "sculptor". Now she's forced to become the CEO of the company. What can she do? Don't let her ask Tang long, then she asks who to go.

Without Tang Long supporting her behind, Gou Yuniang had no backbone in her heart.

"Yulong jewelry" needs to redefine its brand positioning, formulate sound development strategies, and carry out acquisitions, recruitment, and even invest in building factories. There are too many things. Without Tang Long's backing for Gou Yuniang, can she stand it?

If Tang Long is willing to come, she doesn't have to worry about anything. She just follows the other party's ass and listens to the command. She can do whatever she wants.

At the beginning, Gou Yuniang didn't know if Tang Long's store of "Yulong Taoyuan jade" was the first one in the magic capital. Does it have a broader meaning.