Chapter 415

Provincial capital, Tianhe animal husbandry!

On the LCD screen in the large conference room, the advertisement of "Zhen long black horn chicken" is playing. The shooting is very beautiful. The film length is 18 minutes, but the advertisement on TV is only a few seconds. Now they are watching online documentary advertising.

When the advertisement was finished, Liu Miao pressed the pause button.

He turned his chair and looked at the people in the conference room: "what do you think after reading it? Come and express your opinions!"

Most people in the conference room know about Zhen Long animal husbandry, because this year, Zhen Long animal husbandry company bought 500000 chicken seedlings of "black clawed pheasant" from Tianhe animal husbandry.

But no one expected that Zhen Long's animal husbandry would "play" so much that he even registered a brand for black clawed pheasant. Needless to say, he also put advertisements in the media.

A vice president of Tianhe animal husbandry frowned and said, "can you make money like Zhenlong animal husbandry company?"

Even if a "black clawed pheasant" sells for 200 yuan, how many do you have to sell in order to earn back the advertising cost according to the publicity efforts of Zhen Long animal husbandry company?

There's no money to make. What's Zhen Long animal husbandry doing?

"Out of the province, where else in the country do you know 'black clawed pheasant'?" Liu Miao asked.

Everyone looked at each other.

Liu Miao sighed and looked at the last logo of "Zhen long black horn chicken" and Zhen Long animal husbandry on the screen. Silk envy flashed in his eyes.

"Although Zhenlong black horn chicken will not make money for Zhenlong animal husbandry, through 'Zhenlong black horn chicken', the whole country knows that there is a 'Zhenlong animal husbandry company' in Taoyuan County, which has the top food materials, black horn chicken, and the black horn chicken raised by Zhenlong animal husbandry company is the best in the country."

"To put it bluntly, I still can't make money!" someone suddenly laughed.

Liu Miao looked up at each other: "Yes, I can't make money this year, but after the brand starts, what about next year and the year after? Zhenlong animal husbandry is a farmers' joint breeding model, which can increase the output in large quantities in a short time. As long as the effect is good this year, the number of chickens will double or even ten times next year. At that time, no matter supermarkets or dealers, they will rush to buy."

Brand is not only a kind of strength, but also an intangible asset.

The scale of Tianhe animal husbandry is 100 times larger than that of Zhenlong animal husbandry, but how many ordinary people know the existence of Tianhe animal husbandry?

But Zhen Long's animal husbandry was different. At once, he made the people all over the country remember Zhen Long's animal husbandry and 'Zhen long black horn chicken'!

But now it's too late to say anything. Zhen Long has taken the lead. Now it's also wise to imitate.

Zhoujia village.

"Brother, did you watch TV last night?" Erya asked.

Zhou Cang was stunned and shook his head: "no, what's on TV?"

He borrowed 100000 yuan from Zhen Long animal husbandry company and raised tens of thousands of "black horned pheasants". He spent all day staring at the mountains for fear of something wrong. You know, these are his wife Ben. If you keep the chickens well, you will have eyebrows and eyes if you marry Erya. If you can't keep them well, let alone can't lift your head in front of Tang long, the Zhoujia village will have no face to stay in the future.

"Zhen Long's animal husbandry has advertised on TV!" Erya said happily. She also raised thousands of black horned pheasants. Although the scale is not as big as Zhou Cang, it's really good. It's not a small money by the end of the year.

"Advertising?"

Zhou Cang frowned and said in surprise, "isn't Tang long the incubator? What are you doing advertising on TV?"

Erya smiled and said, "it's not advertising for the breeding base, it's advertising for our 'black horned pheasant'. It's also available online. I've seen it and it's good."

"Advertising for me?" Zhou Cang was stunned and said helplessly, "I really have money to burn. I'm afraid I don't know my last name!"

Eryabai glanced at him and said in a charming voice, "what do you know? It's called marketing. Without advertising, who knows how many chicken seedlings we have sown? Do you know how many chicken seedlings Zhenlong animal husbandry has sown to the surrounding villages? More than 300000. In addition, there are more than 100000 contracted mountains in the breeding base. Together, the number is more than 500000.

According to the calculation of seven yuan per kilogram of black horn chicken, a chicken costs hundreds of yuan, 500000, that's 50 million. "

Zhou Cang stared: "so much money?"

Erya nodded and said, "well, it's still the purchase price from us. Now it's advertised on online TV. I don't know how much it will cost. Anyway, it's very expensive. I don't know how brother Tang long will get back their money."

"Yutou village has money. It's not so bad." Zhou Cang said with a smile.

Erya stared at him and said unhappily, "brother Zhou Cang, how can you say that? People's fish head village has money, and it's also people's money. Brother Tang Long is kind enough to help us. It's not chilling to say such sarcastic words behind our backs?"

Zhou Cang laughed twice, scratched his head and whispered, "I'm just saying it."

Erya said with a straight face, "that's not good. If people treat us well, we can't help but show our conscience. Especially you, we can only raise 1000 black horned chickens at most. You can raise 10000 and lend you to contract the mountain. What does brother Tang Long mean? Don't you understand?"

"Yes, I'm wrong." Zhou Cang hurriedly smiled.

He is not without conscience. It's just easy to say that Yutou village does have money, which is also true. He's not the only one who says so.

Erya's face eased down and said solemnly, "it's good to know. People have feelings and righteousness for us. How can we say that kind of unfriendly words? Didn't you speak most of righteousness before!"

"Yes!"

Zhou Cang nodded hard and said with a grin, "Tang Long gave me an exciting method. I also know that his mouth is ugly. In fact, he wants to push me back and help me up so that we can live a good life. I know all this and Zhou Cang appreciates it."

"Hee hee, you are still my good Cang brother!" Erya blushed and said with a smile.

Zhou Cang touched his nose: "you said Tang Long advertised 'black horned chicken' on the Internet? Can you see it on your mobile phone?"

"Yes, I'll find it for you!"

Erya took out her mobile phone and pulled out the advertisement of Zhen long black horn chicken. They sat on the hillside and looked very happy.

The black horned pheasants raised by the villagers are scattered in the hillside forest land. They spend a long time every day, the meat is compact and chewy. They are not comparable to the broilers fed in batches in a month or two.

In addition to chickens, some black horned chickens have begun to brood and lay eggs, and a lot of eggs are harvested every day.

"Some villagers asked us if we could take the eggs!"

Zhen Jin finds Tang long, who is cutting bamboo in the back mountain and preparing to make a shaking table for his son. Yang Wuchan and his son Tang Qilin have been staying in Yutou village. They haven't left after finishing the full moon wine. The air in Yutou village is fresh and the environment is good.

"Can't you make up your mind about such a small thing?" Tang long looked at her and asked helplessly.

Zhen Jin stared at Tang Long with a broken beard and blinked: "what setback and stimulation?"

Tang Long rolled his eyes, gestured at the bamboo in front of him, and ignored her.

There was no frustration, but she was a little upset. Last night, Zhang Xiue didn't know why she was crazy. She ran over and told Tang long that they could not get the certificate first, but they had to have a child first. She thought the little Kirin was too cute and wanted to have a play.

Tang Long couldn't laugh or cry and was speechless. The older generation said that raising children to prevent old age. When did children become the 'pets' of modern young people.

I didn't shave because I didn't want to shave. I'm afraid I'm too handsome to attract attention. Do not show the vicissitudes of life, how do you know that you are very worried, helpless and melancholy.

How bad it is to say it yourself. It can only make them feel!

"Do we accept eggs or not?" Zhen Jin turned the topic to eggs again.

Among the 500000 black horned pheasants, there are at least 200000 hens. If they all start laying eggs, even if they have two eggs a day, hundreds of thousands of eggs can be collected that day.

What price to collect and how to sell it are all problems to be solved.

"Take it!"

Tang Long's work didn't stop. While doing it, he said, "preliminary processing, packaging, pasting the trademark of 'Zhenlong black horn chicken', and contacting supermarkets and fresh market suppliers."

Zhen Jin nodded: "what about the price? How much do you charge from the villagers and how much do you sell? If someone has to ask you, can't you explain it to me at once?"

White eyes, this guy, he doesn't like him more and more.

Tang long thought for a moment and said, "buy an egg for 30 cents or 50 cents. After processing, the shipping price is 1.5 to 2 yuan. It is suggested that the retail price in the market be 2.99 yuan."

Zhen Jin frowned: "is it so cheap to buy from the villagers?"

"Cheap?"

Tang long looked up at Zhen Jin and said helplessly, "the farming villagers have at least 200 chickens. According to half of the hens, a hen lays about two eggs a day. On that day, there are two hundred eggs. One egg is thirty cents. Two hundred is sixty yuan. Thirty days a month, the income is eighteen thousand yuan.

Do you know how much is the per capita annual income in Taoyuan County? The number of people in the county now has a daily salary of 18. "

Zhen Jin frowned and said, "can't you calculate it like this? Doesn't it cost to raise chickens?"

"The cost of raising chickens is covered by the chicken itself, and eggs are originally additional income." Tang Longping said: "Zhenlong animal husbandry needs money to advertise, channel and process. How can we go step by step without money?"

If Zhenlong animal husbandry did not invest money to promote the brand of "Zhenlong black horn chicken", how many people knew it? Can you sell an egg for two dollars?

Like those villagers who raise hundreds or thousands of eggs, they can earn hundreds of eggs every day, and they are almost catching up with individual workers.

"What if we don't want to sell it to us because the price is too low?" Zhen Jin thought and asked.

Tang Long said indifferently, "then don't sell it. We don't have to buy it. At the beginning of promotion, the market won't be so good."

If the villagers sell it themselves, the price will not be more expensive than that purchased by Zhen Long animal husbandry. Without the signboard of "Zhen long black horn chicken", the price will still not sell.

Sometimes you don't believe in the influence of brand. It's really not good.

"The selling price is so expensive. Are those supermarkets and fresh food market suppliers willing to try?" Zhen Jin hesitated. Anyway, in her opinion, Tang Long's price is a little expensive.

Tang Long smiled bitterly and said, "don't ask me if they are willing to try. Just ask. Remember, find a professional to design the packaging of Zhenlong black horn eggs, focusing on simplicity and atmosphere." after a slight pause, he continued: "if you don't have a suitable candidate, you might as well go to the Dragon Wine Industry and find Chu Jiaoyang, President Chu. She has talent in this regard!"

The outer packaging design of Tang Xiaolong Baijiu is very colorful. The success of the brand depends largely on its packaging.

"Good!" Zhen Jin also understood what Tang Long meant. Her eyes lit up and nodded with a smile.

The processing workshop is ready-made. It's OK to simply clean, pack and add a few sets of equipment. Now Zhen Jin's only worry is whether the price can be accepted by the market.

"New product? Zhenlong black horn egg?"

"Yes!"

"Do you use the 'Zhenlong black horn chicken' trademark?"

"One system, one trademark, advertising will soon keep up."

"What about the price?"

"The suggested market retail price is 2.99 pieces, and our supply price is 1.99 yuan!"

"So expensive?"

"Yes, Zhenlong black horn chicken is guaranteed from breeding to publicity, nutrition to taste, so the price will not be too cheap."