Chapter 698

Yudie doesn't understand business and is not old, but the strategic pattern is definitely not comparable.

After taking over the green brand farming and animal husbandry group, looking at this "small company", the first thing in my mind is, what is this!

A company known as the group, its main business is chicken farms and selling eggs?

Are eggs still so cheap?

you 're right,

In the eyes of rainbutterflies, this is not into the stream.

"Don't you have a brand strategy?"

On the same day, the green brand agricultural and animal husbandry salesperson was called over and scolded. Several people felt that they couldn't stand the old lady's back talk, so they rolled up their bags and went away!

When the matter reached Niu Jianxin's ears, he couldn't stop talking. He said in his heart, what does Tang long want to do?

"Starting today, the eggs of our 'green brand agriculture and animal husbandry' will be sold for 4.99 yuan per box and 20 pieces per box. Priority will be given to major supermarkets and online vegetable delivery platforms."

"Mr. Yu, the cost price of each box of eggs is more than that. We have to sell one box at a loss at the price of $499!"

Yudie said indifferently, "yes, it's just to sell at a discount. There are no such cheap boxed eggs in the market, right?"

"No, absolutely not. Our 'green brand agriculture and animal husbandry' is the only scorpion Baba!"

"That's good!"

Yudie hesitated a little and continued: "from today on, green brand agriculture and animal husbandry will open the brand strategy. Our first goal is the capital, and the strategy is low price."

Low price?

Brand strategy?

Tang Long doesn't know what Lai yudie wants to do, but she has to go for one billion yuan and says she wants to burn it within a year. If you don't give money, people will quit.

De'er, isn't it a billion!

Little money!

If something can make her stare, don't wander around under your own eyes, that's no problem.

No one expected that yudie could get one billion in such a simple way.

Of course, in the green brand agriculture and animal husbandry group, 1 billion is a round of financing, with 33.3% of the shares. At this time, the valuation of "green brand agriculture and animal husbandry" reached $3 billion.

In order to open up sales, yudie has specially set up a "sales team", the backbone of which are all trumps dug up by heavy money from outside, with a number of up to 100 people.

After a short run in, yudie drew a circle on the map.

Looking up at the man in his early thirties: "Gong Chengye, can you take this place in half a month!"

"Give me 80 million, ten days is enough!" Gong Chengye, Minister of sales department, said calmly.

"I'll give you a hundred million yuan. In addition, the advertisement of" green card agriculture and animal husbandry "will soon appear on major video advertisements to help you!" yudie nodded.

"Good!"

Took the sales team to Beijing!

"Green brand farming and animal husbandry" takes eggs as a breakthrough. The green boxed eggs, priced at 4.99 yuan, appear in the most prominent places in major supermarkets.

There is a two-dimensional code on the boxed eggs. Scanning the code to pay attention to "green brand agriculture and animal husbandry" can also get a red envelope of one yuan.

Ten days,

In only ten days, Gong Chengye's team broke the eggs of "green brand animal husbandry" into major supermarkets and major online sales platforms, losing two yuan a box a few days.

Then the pure green advertisement of "green brand agriculture and animal husbandry" appeared on major video platforms and TV advertisements. There was no emphasis on introduction, only promoting "green brand agriculture and animal husbandry"!

After the first shot with eggs, yudie launched fresh "green brand agriculture and animal husbandry", from vegetables, tomatoes, cucumbers, green onions, garlic, ginger, to chicken legs, pork and steak. Anyway, green brand agriculture and animal husbandry have products related to agriculture and animal husbandry, but the batch is not very large, which is exclusively for the capital market.

Collective purchase and sub packaging sales.

After 8:30 in the evening, all vegetables and meat products in the supermarket are sold at a discount.

Make money?

It is impossible to make money. In less than two months, the $1 billion in the hands of "green brand agriculture and animal husbandry" was burned out!

Yudie took her team to "heavy grain investment" in person. I don't know what she said. In only one day, she got an investment of $3 billion from heavy grain investment. At this time, the valuation of "green brand agriculture and animal husbandry" has reached $10 billion!

With this $3 billion investment, green farming and animal husbandry has selected 1000 community convenience stores in the capital as "green farming and animal husbandry stores". The stores are not open during the day, but still run by the stores themselves. They only start to be used by green farming and animal husbandry after 8 p.m. for two hours. What they sell is not certain, but the price is relatively cheap.

However, among many cheap vegetables, fruits and meat products, there are some green packaging with Phnom Penh, such as snow beef, durian and other imported fruits, which will be very expensive.

These are also referred to as green gold!

In addition, we have done two warehouses, 36 core sites and 300 fly sites in Beijing and began to undertake online order services.

Green shopping app is also online!

Green brand farming and animal husbandry began to change from a simple farming and animal husbandry company to a technology company.

Global procurement, rapid marketing, sinking community, brand differentiation, and then to independent online and offline apps, a set of combination has been beaten down. The valuation of green brand agriculture and animal husbandry has exceeded 20 billion by the end of the year.

In addition to the capital, the "green brand animal husbandry" can be seen in the first tier mainstream cities in China.

Green brand agriculture and animal husbandry has three kinds of packaging: simple packaging, cheap, high quality and low price, absolute economic benefits, covering meat, eggs, milk, fruits and vegetables. Green brand hardcover is suitable for some medium and high-end consumer groups. In addition to economic benefits, it is good enough, but the price should be more expensive. Finally, green brand gold, which focuses on the high-end market, good and expensive. On the premise of both, It can also ensure the quality. Among the similar products, the price is the lowest and the cost performance is the best.

Yudie is also bored. She feels that the company of green brand agriculture and animal husbandry group is too low, not comparable, not strategic, not fun at all.

She doesn't care whether money is money or not. She just feels bored. Therefore, she has created a "green brand agriculture and animal husbandry" with one hand, which has dazzled many people.

At the end of the year, Niu Jianxin's new chicken farm had just been completed and was ready to be put into use, but the "green brand agriculture and animal husbandry" changed into a large company with a valuation of 20 billion.

Eyes almost didn't pop out. Can you still play like this?

Except for the eggs at the beginning, all the other products are purchased, processed in a special workshop, and then sold under a brand.

The brand of "green brand agriculture and animal husbandry" has been extended to "green brand farm".

The green brand farm only cares about the quality, and then controls the price. At the beginning, it pastes money and sells at a loss, but there are too many choices when the market comes out.

If you want to play capital, you can play capital. If you want to engage in industry, you can also transform industry. The future depends on the wind direction.

The green brand farm, green brand shopping and green brand store under the green brand agriculture and animal husbandry have also become a first-line brand in domestic vegetable shopping and distribution technology.

That's a slip of fun!