Beverly Hills, USA. Live nation executive meeting.
"All of you know about the sudden matrix tour, our direct competitors." Michael lapino, the CEO of the company, looked around the senior management in the conference room. "The company's unprecedented crisis has come." He tilted his head and said, "what's new?"
"Some bad news." A management with a slightly pessimistic look and tone said: "the Colossus of matrix technology just announced its entrance, and the impact on our company has begun to show. There are two bad news about her artists. Avril canceled her contract with us some time ago. In short, the contract has failed. In addition, Madonna has heard that she intends to cancel her plan to hold a global tour. These are all bad signs and are likely to break the contract unilaterally. The second bad news is that nextvr, a virtual reality live broadcasting company, is shifting its focus on concerts. "
"DJ rolle, this asshole, nextvr and live nation can have a long contract."
"There is a long-term contract, but it is not exclusive to the industry. He can continue to cooperate with us, or carry out other business layout, just because of the preferential resources." Michael responded.
"Damn it!"
"Nextvr's current resources are tilting towards MST platform. It is said that DJ rolle, one of the founders of nextvr, has personally visited matrix technology with obvious intention."
It is worth mentioning that nextvr company, which has maintained long-term cooperation with live nation, is a leading enterprise in the field of VR live broadcasting. This VR company from Laguna Beach, California, USA was established in 2009. The company was jointly founded by two founders, David Cole and DJ rolle. One is responsible for technology, the other is responsible for products and content. Nextvr is jointly created by the strong and powerful The company has become a leading company in the industry. Nextvr is a company that focuses on the generation and production of virtual reality content. To be exact, it is live video. Different from the traditional real-time streaming media video platform switch TV, nextvr relies on virtual reality VR, which is simply VR live broadcasting.
Nextvr reached a cooperative relationship with live nation in 2016. The close cooperation lasted for six years, which can be described as a strong alliance in the industry.
Obviously, as a leading enterprise in the field of VR live broadcasting, nextvr company will not be indifferent to the latest plan of matrix technology. Joining this luxury banquet means a large amount of wealth. At this moment, one of the founders of nextvr has already visited matrix technology in person. The purpose is to win the exclusive agency right of this unprecedented global tour in the field of VR live broadcast. DJ rolle goes to see how attractive this feast and cake is.
"Say what you think." Michael, the company's chief executive, broke the silence.
But did not immediately usher in the speech, the conference room again entered silence after this sentence immersion.
Face the big crocodile. Although the company is currently the leader and leader in this field, the company's internal executives do not have much confidence, and even many of them are pessimistic. This is not true in Michael's mind, but as the leader of the company, he can not show it clearly.
In the face of other competitors, they may not care too much or even be ambitious. However, facing a group giant that can make apple and apple bow their heads, they really have no idea. The other party has not even discussed with you, the industry leader. It shows that they don't pay attention to you at all, but the fact is, matrix patrol Voice has this kind of capital, because the group company behind it is called matrix technology xlou s.
In the silence of the crowd, Michael's assistant secretary suddenly came to him, said two words in his ear and left.
Michael looked around at the crowd and saw no one to speak. He broke the calm again and said: "just got the news, Madonna and Jay-Z have unilaterally terminated the contract with the company and are willing to pay a high amount of liquidated damages. The crisis has begun, their goal is self-evident, MST global Tour debut must have their shadow. "
"Silence can solve problems?" Michael looked at the executives in the conference room, annoyed.
Silence can't solve the problem, but can it be solved without silence? Many people are asking in their minds, but they have not the courage to say so, unless they don't want to do it.
Finally, a senior executive named ninus said, "except that we are more experienced than matrix patrol, neither capital nor technology can be compared with each other, and even the two are not at the same level. We can't compete with the two mature visual technologies of" panoramic vision PV "and" hybrid reality Mr ". Madonna and Jay-Z are just a symptom There will certainly be more job hopping. "
"I asked you to talk about how to solve the problem, not to spread pessimism here, ninus!""I'm sorry, sir! But that's the truth. We have to face it. The current market value of live nation is $6.27 billion, and the registered capital of MST is $30 billion, which is nearly five times the market value of our company. In addition, the follow-up investment is $150 billion. Michael, how do you want us to face such an opponent? To be honest, when I heard about this news, I didn't even want to have any resistance. MST is expensive to integrate all the resources in the industry, and this
"Then we can also accuse them of Monopoly!" Another executive interrupted and said.
Ninus laughingly shook his head and said: "such a super giant, monopoly does not monopolize, the accusation is simply meaningless. Once the MST platform is established, it will be permanently retained in the local area, involving many interests, including the local government, the number of participants and the interest representatives of all parties will be unimaginable. MST platform will become a link to maintain the interests of multiple parties, and accuse monopoly? Hey, hey ~! Believe me, there will never be any real results. "
"What's the value of the whole concert industry?" ninus asked They don't have to spend $28 billion on the global concert because they don't want to spend $150 billion on the global concert? Is it just aimed at a market of less than $30 billion in this area? Ha ~! Who believes? Sherus. Is it a fool who has too much money to burn? Obviously not! "
A word awakens the dreamer, Michael stares at him, "how to say?"
Ninus, who opened the conversation box, began to speak freely. He said: "no doubt, in my own judgment, what matrix patrol really wants to build is a multi-dimensional, all-round, global third-party service platform. I personally predict that this so-called global MST platform will not only be involved in the singing field, but also in the sports industry. Moreover, I can be 100% sure that the sports industry is their real service object, and only if they set foot in this field can they afford to invest as much as 150 billion US dollars, and only a multi field service platform can help MST platform recover High costs and continued profitability. "
“What? This Do you mean singing is just one of them? "
"Yes
(to be continued)
(PS: on the issue between business war and science and technology, here is a brief introduction. Commerce is the embodiment of science and technology, and technology is the driving force of Commerce. Both are indispensable. How can commercialization reflect the charm of science and technology? above. Finally, ask for a monthly ticket ~ ~ break out tonight! )
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