Matrix technology announced the new product release, and the first stop of MST platform global tour first show was held as scheduled. The world-famous "double Premiere" ceremony let the world focus on the so-called "fashion magic capital". Finally, in the ten days near the "double launch", the overwhelming advertising and publicity were carried out all over the world, and famous regions around the world were "double premiered" First "advertising and promotion of" crazy slaughter version ".
The Times Square in New York, known as the "crossroads of the world", has been fully advertised by "double first" ads. Akihabara, Germany, Paris, London, Russia, Vancouver, Australia, etc All the sites that this global tour has passed have already started the publicity process of different sizes.
The advertisement of Shanghai Metro has been contracted out completely. No matter how large the fine posters, textures or multi-functional electronic screens are at both ends, the faces listed above always show that no matter who can know his pop stars. The posters are full of international pop stars, and almost any place inside the subway that can be promoted has been pasted with the "double head" A series of advertisements related to.
Similarly, this is not only a carnival day for fans and fans all over the world. Giant companies from all walks of life have joined in this luxurious feast to attract such a powerful Carnival day. This is an excellent period for advertising. Giant companies in various fields are scrambling to find "matrix patrol MST" for title, such as vive and VR of HTC, one of the giants in virtual reality field Nextvr and other leading companies in the field of live broadcasting, as well as Coca Cola, have all recently released drinks labeled as the first show of global tour. Buses driving on the road are also labeled as "double premiers".
New York Times Square, Shanghai subway advertising, Beijing subway advertising, signs, billboards, road signs, advertising spires
"Double first" ads are almost everywhere.
Matrix technology carries out a series of capital operation behind the scenes, and the whole "fashion magic capital" is full of any news news about the global Tour debut in July. The advertising bombing cost of "double launch" directly broke through the sky, and the promotion cost reached a staggering US $789 million. With nearly US $800 million of publicity and distribution expenses, the world has no suspense. The second half of 2024 is destined to be the global carnival period, and "Shanghai station" is only the beginning.
With 68000 RMB tickets for the Shanghai Station Tour, 220000 tickets were snatched out during the pre-sale period. Under the indiscriminate bombardment of numerous advertisements, fans and swing people from all over the world were attracted by this feast. This is the initial victory of capital operation and the best manifestation of the powerful influence of matrix technology leading the world trend.
MST gets a soft naming fee. A 68000 RMB ticket is sold short by 220000 tickets, which is equivalent to nearly 15 billion yuan of total ticket income, which is more than 2.3 billion US dollars. The direct income of matrix patrol is more than 3.5 billion US dollars, and the indirect income is still under statistics. The benefit of driving the participation of Shanghai's surrounding areas and other companies is more than 30 billion US dollars. In the global scope, the "double initial" has stimulated nearly 80 billion US dollars of economic flow.
This is an unprecedented global Carnival feast, and also a huge global capital feast. There are numerous winners. Every member who joins this capital feast can get huge profits from it. However, there are only two undisputed winners among them, one is matrix technology as the sponsor and sponsor.
The other is Shanghai. At the time of the "double launch", the global vision focuses on the "fashion magic city". Hundreds of thousands or even millions of people flow into the "fashion magic city". These people come from all over the world, and they all bring enough money with them, which is like injecting a stimulant into the local economy And the authorities are in pain.
Time is gradually approaching, July 25, the day, the rising sun, just wake up "fashion magic" suddenly into a restless.
According to statistics, the city was originally a super metropolis with a population of 26 million. From July to now, the flow of foreign people has risen sharply, especially in the last ten days, the crazy influx of more than 1.5 million people. So far, the population of Shanghai has reached 29.7 million, which seems to have a trend of breaking through 30 million.
On the streets, tourists of various colors are common. For local owners, this period is not too good. Hotels or Hotels with good location are already full, but the demand still exceeds supply. The authorities are also under a lot of pressure. The sudden influx of such a large number of people has brought pressure on us in various aspects. However, they are extremely happy. These people are all here to spend money. Naturally, they are warmly welcomed.
For the authorities, the most important thing at present is to maintain public security and stability, and the pressure in this respect is the greatest. This kind of super large-scale concert has an unparalleled impact on the surrounding areas. Hundreds of thousands of people gather together. Any accident would be disastrous. In the past, huge casualties caused by trampling on the scene of Super Tour are common.
This time, the authorities have made great determination to ensure zero casualties.The Municipal Public Security Bureau dispatched all the police force of the whole city to maintain the security on the scene, but this was not enough to support the stability of the scene. Finally, the authorities applied for and successfully mobilized a large number of troops from the eastern war zone into the urban area to be responsible for maintaining the stability of public security, which made it feel more practical. It is not uncommon for the military to dispatch troops to maintain security and stability on the scene of super large-scale concerts. During the period of massive concerts held in France, Russia, the United States and other countries and regions, the army has been deployed.
This time, MST's global tour is more powerful than any other concerts. The number of tickets may not match that of some previous concerts. However, this is due to the venue. The crazy gathering of millions of people in Shanghai is enough to prove its incomparable influence.
In addition to maintaining public order, another important thing for the authorities is to maintain the reputation of the metropolis. You know, nowadays, the global vision is focused on the "fashion magic city". It can not guarantee that there will be no gangsters plotting ill gotten gains. Especially for things like "Qingdao prawn" nine years ago, it is absolutely zero tolerance "Fashion magic city" happened, which is really disgraced from the Western Pacific coast to the whole world, absolute zero tolerance, no concession, for some owners, the cost is also unbearable.
On July 26, the sun rose, and the Yangtze River Delta officially entered the carnival day. The global visual range focused on the "fashion magic city".
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